How to get better at brand storytelling: with Mark Evans - a podcast by Yaagneshwaran Ganesh & Manish Nepal

from 2021-05-31T18:30

:: ::

In this episode, Mark Evans, the founder and principal at Marketing Spark joins us to share his insights on how to get better at brand storytelling.

He talks about:

--> The biggest struggle companies have in connecting their stories with their audience

--> What makes for an engaging story?

--> What are the factors that go into differentiation?

--> Building a core messaging document for organizations

--> Who is the messaging and story intended towards? Users or buyers?

--> What message are you sending to your audience, by having a huge gap between your monthly and annual pricing, and a lot more...

P.S. The ABM Conversations is now among the Top 5 Account Based Marketing Podcasts in the world.

Further episodes of The Yaag Project