How to market cybersecurity products better : Rafi Ozick - a podcast by Yaagneshwaran Ganesh & Manish Nepal

from 2021-10-11T18:30

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In this episode, Rafi Ozick, the founder and CEO of Privatise, the company disrupting cybersecurity with one click enterprise network security, joins us to share his expertise on marketing cybersecurity products.
He talks about:
--> How cybersecurity can be marketed for its benefits rather than always being seen as a pain reliever
--> The need for investing in securing remote workers
--> How cybersecurity can be positioned as a productivity tool
--> Competing with bigger brands with larger budgets
--> Making cybersec understandable to non-technical decision-makers, and a lot more...

Further episodes of The Yaag Project

Further podcasts by Yaagneshwaran Ganesh & Manish Nepal

Website of Yaagneshwaran Ganesh & Manish Nepal