How to Come Up with Better Keywords for SEO - with Rich Brooks - a podcast by Rich Brooks | Interviews with Marketing Experts | SEO | Social Media Market

One of the first things I do when sitting down with a client for SEO, is to ask them two questions:

• What do you think are some of the phrases that your ideal customer would search for to find a product, service, or company like yours?
• What do you want to rank well for?

These questions might start a brainstorming session, but really they’re not enough. Too many of us have spent too much time in our own industry. We’re not thinking about the questions that a brand new customer--someone not familiar with our industry--might ask.

One of the exercises I recommend is to try and brainstorm keywords using five perspectives.

 

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Further episodes of The Agents of Change Digital Marketing Podcast

Further podcasts by Rich Brooks | Interviews with Marketing Experts | SEO | Social Media Market

Website of Rich Brooks | Interviews with Marketing Experts | SEO | Social Media Market