How to Do Keyword Research for Any Industry – Cyrus Shepard - a podcast by Rich Brooks | Interviews with Marketing Experts | SEO | Social Media Market

Successful SEO starts with keyword research. Moz’s Cyrus Shepard reminds us that you need to rank for what people are actually searching for, not what you think they’re searching for. That means truly understanding exactly what a keyword is, and prioritizing keywords by potential. Uncover more ideas by determining what keywords your competitors are ranking for.  Yes, you can actually do that.  Why recreate the wheel when they’ve already done some of the heavy lifting for you?

Further episodes of The Agents of Change Digital Marketing Podcast

Further podcasts by Rich Brooks | Interviews with Marketing Experts | SEO | Social Media Market

Website of Rich Brooks | Interviews with Marketing Experts | SEO | Social Media Market