How to Optimize Old Blog Posts for Search&Conversions - with Pamela Vaughan - a podcast by Rich Brooks | Interviews with Marketing Experts | SEO | Social Media Market
from 2016-05-11T04:00
So you've got yourself a blog, and like everyone else with a blog, you're looking for ways to use it to increase traffic and generate leads for your business. Naturally, you keep pumping out new content and sending it out to your email list and other social channels. But is that really enough?
It's true, new content is important. But what happens to the older posts you've written, do you just let them collect dust and keep moving forward? The answer is "no!" By revisiting and carefully optimizing your older posts, you're taking advantage of the content that might still be generating traffic by invigorating new life into it, while at the same time providing great search results by updating information that very possibly has changed since it was originally written.
Pamela Vaughan is HubSpot's blog optimization expert. Over the last year she has helped HubSpot double their conversion rates by optimizing their historical (older) posts. Her creative and innovative ideas on the topic can help your business’s blog do the same thing.
Further episodes of The Agents of Change Digital Marketing Podcast
Further podcasts by Rich Brooks | Interviews with Marketing Experts | SEO | Social Media Market
Website of Rich Brooks | Interviews with Marketing Experts | SEO | Social Media Market