StoryBrand: How to Tell More Compelling Stories for Your Business - Josh Cantrell - a podcast by Rich Brooks | Interviews with Marketing Experts | SEO | Social Media Market

One of the best ways to create a rapport with your customers and earn their trust is through storytelling. When you learn to tell stories that customers in all points of your sales funnel can relate to, you’ve made your product or service that much more valuable to them.

The ideal way to create your stories is to have a brand script in place, with carefully chosen words that resonate specifically with your customers. Your brand is about customer perception, so you need to be able to tell stories that substantiate and embody the challenges and experiences of your customers. Josh Cantrell helps clients create these scripts using a 7 point plan for effective storytelling.

Further episodes of The Agents of Change Digital Marketing Podcast

Further podcasts by Rich Brooks | Interviews with Marketing Experts | SEO | Social Media Market

Website of Rich Brooks | Interviews with Marketing Experts | SEO | Social Media Market