The Psychology Behind Better Conversion Rates - Nancy Harhut - a podcast by Rich Brooks | Interviews with Marketing Experts | SEO | Social Media Market

from 2018-12-19T16:08:37

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When you think about it, in marketing what we’re really trying to do is influence people’s behavior. Whether we want them to try something, or buy something, or buy it again, or whether we want them to open and read, or give up some personal data, or refer us to a friend. Whatever it is we’re always trying to influence some kind of behavior, and behavioral science, social science, is ideal for that. 

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