Episode 430 – How To Improve Business Relationships – 5 Easy Tips - a podcast by Brian Basilico: Author • Speaker • Online Strategist | BaconPodcast.com

We all have them... CRMs (Customer Relationship Manager). They can be as simple as an address book and as complex as a custom database system. The bottom line is they all have one thing in common... DATA! Names, address, emails, addresses, and some include the ability to track conversations, transactions and more.



Have you ever heard the term GIGO? It stands for Garbage In - Garbage Out! What plagues most sales and business people with CRMs is they don't trust the data, or just don't know what to do with it?



I have five simple steps that I suggest could help you not only clean up your data, but it can also help you make sales faster and better...



* Log-in

* Do It Daily

* Verify and Update Old Ones

* Organize

* Do A Data Clean-Up



In this episode I will discuss simple steps you can take everyday to turn GIGO into GOLD! I just did it by organizing a little over 20 contacts and with one simple email made almost $1000 on New Years Eve (yes a day when most people are not working).

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