Episode 540–How To Make Great Business Relationships…As Easy AS 1-2-3! - a podcast by Brian Basilico: Author • Speaker • Online Strategist | BaconPodcast.com

Collecting names is great. Having a big email list is preferred, but sometimes less is more. As you collect names what follows is more important than the original contact. Can you build a know like and trust with the person behind the email?
Sometimes, it takes a little finess and personal touch to create engagement, and get to that all elusive business relationship. This can ofthen be done with three tools and 3 little steps.Here are the steps I suggest....

Give people multiple things to download (help them choose what)Use an email drip sequence to build the Know, Like, and Trust
Consider using the same process in social media (in exchange for the email dripIn this episode, I will lay out three easy and short emails or content that I use to guage interest, build trust, and get to that elusive phone call or online meeting..

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