Episode 632–From Bacon to Beacon…How To Light Up Your Business In 2021? - a podcast by Brian Basilico: Author • Speaker • Online Strategist | BaconPodcast.com

Photo by Jan Baborák on Unsplash
A friend, mentor, and frequent podcast guest expert, Marla Takaka (see Episodes 171, 395, 531, and the upcoming episode 633) asked a question on Facebook."Do you have or use a word to theme your year? What is your choice this year?".
My word for the year is"Signify"which I visualize as a lighthouse on a rocky coast. How can I utilize this to help increase the value that I provide you (my audience and customers), and what does this mean in it's purest form:

Be an indication of - Take Intentional ActionBe a symbol of - Lead By Example
Be of importance - Provide MORE ValueIn this episode, explore how you might be able to not only pick your word for the year, how to visualize it, but how you can use it to light up your business in the coming year!

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