Episode 885–The Power of Awareness&The Awareness of Power - a podcast by Brian Basilico: Author • Speaker • Online Strategist | BaconPodcast.com

I got hacked. Well, my credit card did.
I was balancing my books when I noticed two charges from GoDaddy India on a credit card with a $25,000 limit. I use GoDaddy for domain names, but not in India so that was a BIG RED FLAG!Immediately, I called the credit card company and they closed that card and are sending me a new card with a new account number.
The problem is that 90% of my monthly bills are paid on that card. So now I have to watch and manage to pay my monthly bills with different cards this month and then update all of them with the new number when I get the new card.Attention is power. There is power in attaining someone's attention. If you really think about it, you can use money and knowledge to get in front of people, but you don't control their attention. They do. Also, money and AI can buy you attention. But even if you buy ads (no matter how targeted) there is still an AI engine deciding for you who sees what you're paying for and when.
Knowledge is power. You can look intelligent with Artificial Intelligence. If you really think about it, you control your intelligence through learning, but you don't control Artificial Intelligence. It's managed in the form of a computer, an app, or a browser.
Money is power. Buying ads or sponsoring posts can boost or enhance your ability to get your content in front of people who may not already buy from you. Ultimately, it's up to them to pay attention or not.
If Money is Power, Knowledge is Power, and Attention is Power, how can you use all three to optimize your knowledge to gain attention?“Tell me to what you pay attention and I will tell you who you are.”
– Jose Ortega y GassetIn this episode, we will discuss how AI and your Quickbooks (or CRM) can help you reach your perfect audience with your creative content!Want To See How To Market BETTER? - Click Here

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