Ep. 309: When Marketing Becomes Manipulation - a podcast by Danny-J Johnson & Jill Coleman
from 2023-11-29T19:06:15.143551
We know the power of coaching when it comes to building an online business, both as coaches ourselves, and as people who invest in coaching. But there’s a new trend of coaches and marketers who are demanding high-level investment without much information before the purchase (and sometimes even after!). The idea is that a big investment alone will provide a big mental transformation. Yeah… we call bullshit on that. Maybe it works for someone, but we think a coach needs to earn your dollars, not just demand them.
Investment as an act of faith in yourself [6:13]
Marketing as manipulation [9:51]
Does it work for some people? [12:07]
Your message will resonate with the right person [13:17]
Coaching entrapment [17:08]
Business building isn’t that fragile [19:57]
Money vs. impact [22:59]
You can ask for clarification and testimonials [27:32]
Your coach works for you [32:34]
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