A Supply Shortage In Programmatic CTV - E156 - a podcast by AdExchanger

from 2021-07-29T16:32:38

:: ::

A guest from the front lines of connected TV ad buying – Omnicom’s Kelly Metz – shares why a record TV upfront will lead to a “wild Q4” as programmatic buyers scramble for access to streaming inventory. Plus, we unpack the Olympics streaming experience.