Could Regulators Keep Third-Party Cookies Alive? - E150 - a podcast by AdExchanger

from 2021-06-17T17:07:22

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Ad agencies are pulling data from warehousing and fulfillment companies to support more dynamic ads (featuring products in stock and easy to ship). We dissect this trend, as well as Google’s agreement to let the CMA sign off on its decision to remove cookies from Chrome. The arrangement sets a precedent for the future of regulation.