Currently, On Currency - E124 - a podcast by AdExchanger

from 2020-12-09T21:46:36

:: ::

Whoa, Nielsen is gonna relaunch its currency by 2024, so it'll be able to measure across streaming, linear and online. That's a heady initiative and there's a lot of work ahead. In this episode, Scott Brown, GM of audience measurement at Nielsen, drops by to talk about what Nielsen is trying to do, and what it needs in order to get there.