FLoC Yes! - E117 - a podcast by AdExchanger

from 2020-10-22T15:45:25

:: ::

The DOJ’s case against Google zeroes in on search – so what happens next? And how is the ad tech community responding to this narrow purview? Also, what the FLoC is happening at the W3C? Google recently completed a test of its cohort-based targeting proposal. The team talks early results and gets into what still needs to be done.