G Is For Privacy, P&G Is For Frequency Capping - E64 - a podcast by AdExchanger
from 2019-10-09T20:27:46
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Google has changed its policies in recent years around what data gets passed back to marketers, and under what circumstances. We'll break all that down. Also, P&G's Marc Pritchard wants a way for signals to cross all the walled gardens, to enable crucial marketing activities like frequency capping. Can he succeed?
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