Identity Preppers - E154 - a podcast by AdExchanger

from 2021-07-15T08:00

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How do email-based IDs, the Privacy Sandbox and first-party data rank in terms of privacy? And which cookie alternatives are attracting marketer test budgets? Listen to the highlights of AdExchanger’s latest research report on identity. In the second half, we talk through the Flashtalking-Mediaocean deal, as ad tech becomes a field of unicorns.