McFirst-Party Data - a podcast by AdExchanger

Big Macs, Oreos and Heinz all have something in common: They’re using a combination of celebrity endorsements, big creative budgets and gimmicks to entice consumers to share their first-party data. Plus: Why digital advertising could be left hanging by the IAB’s public policy power vacuum.

Further episodes of The Big Story

Further podcasts by AdExchanger

Website of AdExchanger