Must CTV - E129 - a podcast by AdExchanger

Mike Baker, former CEO of dataxu (which sold to Roku in 2019) drops by to talk with the team about the transformation of TV in 2021. We'll discuss why CTV ad dollars haven't matched the surge in viewership yet, the challenges around transparency and managing the UX, and how ad buyers should deal with the fragmented landscape.

We'll also zoom out and look at the bigger picture - like the challenges traditional broadcasters face as they reorg around streaming, and what other ad tech companies might be good buys for TV companies.

Further episodes of The Big Story

Further podcasts by AdExchanger

Website of AdExchanger