Programmatic Fog - E271 - a podcast by AdExchanger

Marketers are wasting 25% of their ad spend on inefficiencies and made-for-advertising websites, and the ANA thinks consolidation and education are the solutions. Plus: In 2024, ad spend will grow, but at a slower rate than 2023. And streamers will grapple with CTV’s rising ad spend and linear TV’s accelerating decline.

Further episodes of The Big Story

Further podcasts by AdExchanger

Website of AdExchanger