Surveillance Advertising - E191 - a podcast by AdExchanger

As data-driven advertising undergoes an unwanted rebrand by privacy advocates to “surveillance advertising,” we take the pulse of privacy professionals and talk about how they talked about ad tech at a recent privacy conference in Washington, DC. Plus: The rise of in-game advertising and what it needs to do in order to level up.

Further episodes of The Big Story

Further podcasts by AdExchanger

Website of AdExchanger