The Big Story: The DTC POV On Identity Loss - E170 - a podcast by AdExchanger

from 2021-11-04T20:29:11

:: ::

To understand how direct-to-consumer marketers are handling the loss of identity signals online, special guest Chip Malt, CEO of the cookware brand Made In, shares his take on testing UID 2.0 – and even pursuing identity-less radio – to adapt.