The Big Story: The Rise Of CDPs And The End Of Last-Click Attribution - a podcast by AdExchanger

We discuss the rise of CDPs and the decline of two other marketing stalwarts: last-click attribution and Nielsen as the currency for linear TV buys. In all three areas, opportunity is knocking, as new tech and new companies seek to replace aging tech and measurement standards.

Further episodes of The Big Story

Further podcasts by AdExchanger

Website of AdExchanger