The Big Story: The Specialists Are Back - E269 - a podcast by AdExchanger
from 2023-11-16T16:11
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This week we take a look at the rise of new specialist DSPs that thrive in respective categories, regardless of the power of omnichannel giants. Also, why targeting US Hispanic audiences – and targeting by language and ethnicity in general – has been so messy and inaccurate.
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