Well, It Could’ve Been Worse - E123 - a podcast by AdExchanger

This week, GroupM's global president of business intelligence Brian Wieser swings by to talk about the media unit's ad spend forecast for the United States. 

No V-shaped recovery, unfortunately, but no L-shaped recovery either. Instead, we split the difference and got a K-shaped curve, where some industries are coming back strong and others, like travel and tourism, are going to be down for a while yet. 

We'll also talk about the impact the pandemic has had on the triopoly, the publisher community at large, and the future of TV.

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