Podcasts by The Business of Digital Podcast (Learn SEO, PPC, Social Media, Content Marketing

E200–Thank You from 2021-08-28T09:58

We would like to thank all of you have listened to one, 3, 30 or lots of our episodes. Hopefully we entertained for 20 minutes and taught you something along the way as well each week for the pa...

E199–Podcasting Lessons from 2021-08-22T09:42:11

After 198 episodes over the past 4 years we thought we should do something of a roundup on what we have learned about having guests, sound, tools, format, style, and also a few things that we wo...

E198–Digital Marketers Need to Stop Ignoring These Things from 2021-08-15T09:25:12

In Episode 191 we talked Making Your Own Career With Duane Forrester and covered a ton. There was something that came out of the conver...

E197–Keeping Your House in Order from 2021-08-01T21:03:56

Oh sorry, we know Google has the wrong hours - so why not fix it? Oh sorry, that schedule/PDF on the site was from Spring Break and not Spring 2021 - then why is it still on the site and why was...

E196–Presenting Data With Annie Cushing from 2021-07-18T16:20:10

If you are looking to up your reporting and dashboard game this is the episode for you. With Annie leading the charge we cover a large number of tools, chart types and ways that we digital marke...

E195–Maximizing Amazon SEO With Robyn Johnson from 2021-07-11T19:02:26

For a quick primer on some Amazon marketing (SEO and PPC) you can go check out the episode What is Amazon SEO and Amazon Advertising? wh...

E194–2021 Digital Marketing Job Trends from 2021-07-04T11:51:43

The following data you see is from 53 responses captured via a survey that we promoted the last week of June 2021. We had hoped to get 100 responses but a late start to getting it out there and ...

E193–Don’t Make these Google Analytics Mistakes from 2021-06-27T13:37:36

Dave has participated in panels on this topic and the guys have hinted or talked about data, analytics and even Google Analytics but never done something like this. So join them as they walk thr...

E192–Redundancy. Redundancy. from 2021-06-20T17:20:11

This episode was not planned but after a run-in on our own mission critical solution (online podcast recording solution) we thought it was a perfect time to dig into how companies need to think ...

E191–Making Your Own Career With Duane Forrester from 2021-06-12T20:57:42

A special thanks to Duane for hopping on and talking with the guys and sharing his wisdom. The episode digs into the growth of digital marketing, carving out your path, avoiding getting stuck in...

E190–Keyword Research 201 from 2021-05-30T13:52:18

We have already done a number of shows on various Keyword Research topics so if you missed them or want to check them out again here they are:

• Listen

E189–Data, F1&Storytelling from 2021-04-25T13:20:29

It is April so it is time for #MDMC down in St. Louis to take place again. For the 4th year Dave is a speaker with...

E188–Comparison Marketing from 2021-04-11T13:16:22

Here is the story that caught Dave's attention Wix Negat...

E187–Why Your Marketing Team Needs Documentation and Processes from 2021-03-28T11:38:04

Old habits are hard to break and new ones can be difficult to start. In the crunch of time at work and life we sometimes forget to do small things (or big things) in the heat of the moment.

E186–Site Hack Stories and Prevention Tips from 2021-03-14T21:29:46

In the past 6-12 months it seems that hacked sites and similar type things have been on the rise or maybe Dave has just had the "luck" to come across more stories and instances. Some of the rece...

E185–Empathy in Frontline Workers from 2021-03-01T05:09:47

Dave starts the show by talking through a story of the heater in his house going out just days after Christmas. The guy that came out to fix it had recently had a bad day but he couldn't see pas...

E184–NLP, BERT vs. SMITH and What it Means for Marketers W/ Dave Davies from 2021-02-14T16:00:40

Recently Dave Davies wrote about Google's BERT vs SMITH and ho...

E183–101 Guide to Writing Blog Posts from 2021-01-31T15:14:48

We do get some great ideas and eventually we get to them. Long ago Chuck sent a great idea to Mat and sa...

E182–Pros&Cons of Google Ads Recommendations W/ Greg Finn from 2021-01-17T14:49:31

We are a podcast and we love podcasts so we are very happy to have one of the co-hosts of Marketing O'Clock -...

E181–2020 in Review from 2020-12-13T15:58:33

The other title for this episode was going to be "What a Sh!t Show" but then most of us already know that about 2020. As Dave says at the start, this will be the last show and if you want to kno...

E180–Tool Discovery and Selection Tips W/ Kevin Mullett from 2020-12-06T22:10:02

In this episode guest Kevin Mullett joined to talk not about specific tools to do X but really about the process of finding and incorporating them into you current work flows.

There ar...

E179–Virtual Conferences&2021 Predictions from 2020-11-29T14:19:44

2020 is the year of online. Online podcasts and online or virtual conferences have been big this year. Podcasting has been growing but the number of people that started them as well as the numbe...

E178–Google Antitrust 2020 Update from 2020-11-16T00:44:27

In October 2020 the DOJ filed against Google along with a number of other Attorney Generals from 10 plus states. Here is the general gist of the suit:

The Complaint alleges that Google...

E177–How Human is Your Marketing? from 2020-11-08T15:59:18

So while this episode is somewhat inspired by Nathan Apodaca, Ocean Spray and TikTok there is much more we want to dig into.

The cartoon that Ryan shared can be found at Listen

E176–Team Building, Tom Brady and Leadership from 2020-11-01T15:38:06

When Dave had this topic and episode in mind he knew that it would be an easy sell to Mat since the initial concept was around Tom Brady. So for a rare episode we do focus a bit on sports but ev...

E175–What are Some Ways to Test and Improve CTR From Google and Bing from 2020-10-25T12:29:52

All businesses want more traffic. You work your tail off to make Page 1 and then more time to get into Top 3 and maybe even #1. But the traffic never comes? Maybe you have a horribly low CTR but...

E174–Tools&Tips for Reusing Video and Audio Content from 2020-10-18T13:43:02

In short as the guys have said in numerous Pubcon and other presentations:

You Need to Market Your Content Marketing!

Matt kicks things off and ...

E173–Patterns in Social Media Posting, Podcasting, and Content Scheduling from 2020-10-11T17:04:45

There are patterns that most people fall into in life but also with posting content and social posts. In the past we did dig into the notion that Listen

E172–What is the Best Transcription Service? from 2020-10-04T12:33:15

Well we can't answer that for you (exactly) but we can review and compare them using Episode 166 as the common sound file. The goal was to answer (or try too anyways) the often asked question - ...

E171–Tips for Excelling as an In-House SEO w/ Kevin Indig from 2020-09-27T13:51:02

A special thanks to Kevin Indig, VP of Content for hopping on the show on such short notice but we thought the topic and tweet were both very interesting.

Kevin got some great respon...

E170–How to Ask Questions&How it Can Impact Your Business from 2020-09-20T17:49:35

Did you listen to Do You Deal in Trust? How to Unlock it for Your Business W/ Jay Sofer? If you haven't do check it out as it was the f...

E169–Taking Social Media Offline from 2020-09-13T17:18:32

This episode digs into the idea of creating or doing things offline and then bringing it back to your online channels. In the past we talked about some online product marketing examples but that...

E168–Q&A on Link Building from 2020-09-06T16:21:15

Somewhere at some point Dave came across a question around link building. The thing about this question is that it could have been asked this week, earlier this year, 2 years ago, 5 years ago or...

E167–Do You Deal in Trust? How to Unlock it for Your Business W/ Jay Sofer from 2020-08-30T14:08:27

Jay Sofer runs a locksmith business in the New York City area where he operates in not only a big and competitive city but also a very competitive industry. Listen

E166–How To Be a Better Steward for Your Team&Organization from 2020-08-24T00:09:21

If you listen you will realize that we had no idea what the true topic and direction was but that it was going to be a discussion on asking better questions, helping people online and in your co...

E165–Why Brands Need to Always Think Local from 2020-08-16T13:28:23

No matter where you live, even if you are in the United States and all of your audience is in the US or even just your own town there can be language that changes from one region to another and ...

E164–Why Open Graph, Meta Descriptions and Other Tagging Matters from 2020-08-09T12:26:09

When is the last time you tested your various pages in Facebook, Pinterest, LinkedIn, Twitter or on any other social network?

Do you know how a product page, category page or blog page...

E163–Bing WordPress Plugin, Webmaster Tools&Guidelines W/ Fabrice Canel from 2020-08-02T01:13:56

In recent weeks Bing has made some major updates and news with three things designed to help webmasters, site owners and SEOs. We were able to get Fabrice Canel on right as Bing was pushing the ...

E162–What is Digital Shelf Space and How Can it Help Your SEO? from 2020-07-26T12:46:21

What is the digital shelf?

Dave puts Mat on the spot and asks him to explain what he thinks it is.

Marketing channels? Or is it data in the cloud space?

Sorry Mat, no...

E161–State of Business Report from 2020-07-19T15:30:55

As always, the title may or may not be the best but hopefully it gives you an idea of what we tried to do and dig into!

Matt leads this episode and digs into some things and Dave joins...

E160–Why You Should Always Question Data from 2020-07-12T15:14:09

Dave isn't quite sure how he came across this thread on Twitter but lucky for us he did. Listen

E159–Leadership&Teams W/ Mark Barrera from 2020-07-05T16:32:01

Marketing Leadership With Mark Barrera

The final episode of our Leadership Series has the guys digging into running an agency vs. consulting vs. leading an in-house team. The conversation of ...

E158–Leadership&Growth W/ Amanda Orson from 2020-06-28T15:32:26

In this 3rd episode of the Leadership Series we are joined by Amanda Orson. She has been involved in affiliate marketing, SEO, growth m...

E157–Managing Marketing Teams W/ Lauren Vaccarello from 2020-06-24T13:28:31

As we continued the Leadership Series we were joi...

E156–Building and Hiring Digital Teams W/ Sean McGinnis from 2020-06-21T15:36:56

Hiring and Building Digital Teams

The first of the Leadership Series episodes was with long time friend Sean McGinnis. His background is diverse as are the industries he has worked in.

E155–Leadership Series from 2020-06-19T01:37:39

Leadership Podcast Series

Just over a year ago we did a 100th Episode Series where we talked to 5 great guests about various digital...

E154–Signs That You Need to Audit Your Lead Process from 2020-06-14T14:02:51

Kicked off by Mat and his story of a leaking roof starts off the episode with a perfect example that just happened in recent weeks. Dave also had some water issues this year where he had trouble...

E153–Tips on How to Batch Content at Scale from 2020-06-07T18:42:03

While we started this project almost a year ago or so it has taken some turns and twists and a major change to the Listen

E152–URL Best Practices With Rob Woods from 2020-05-31T15:10:41

The TL/DR is this:

Really plan out your URLs and where you think they will be in the next 5+ years if at all possible. The goal is to future proof your URLs so that redirect, 404 and l...

E151–MDMC&Tools for Leveraging Google Search Console Data from 2020-05-24T10:44:34

As most conferences either postpone or outright cancel, MDMC went the other route that a few have gon...

E150–Keyword Tools for Trends and Shopping from 2020-05-17T13:35:28

Tools to Find Keyword Trends and Shopping Keywords

If you are in an industry that is changing (that should be most of us) due to seasons, technology, COVID-19 or just because nothing stays ...

E149–Why Every Business Needs a Community from 2020-05-10T11:54:18

Building & Supporting Communities

Mat starts us off with a story about a local business that after 30 some years is back. Even after some 30 years they had fans and a community waiting ...

E148–Why You Should Conduct a Post-Mortem After Projects from 2020-05-03T17:11:32

So for those that don't know what a Post-Mortem is, here is a quick explanation:

After you launch a site update, new product, at the end of a quarter or basically at any point you have...

E147–Tips for Hiring an SEO from 2020-04-26T15:18:36

While talk prior to us recording this episode was focused around a video that Google put out we instead focused on all the other things you should worry about when hiring an SEO.

Think...

E146–Live Streaming Tips W/ Stephanie Liu from 2020-04-19T01:26

Live Streaming & Video Summit Session Tips W/ Stephanie Liu

Join Stephanie Liu as she digs into all of her tips and tricks to help newbies and veterans improve their video skills. We wi...

E145–Why UX&UI Matter from 2020-04-12T13:35:02

This episode like many is because so often things online (and offline) are setup to be harder than they should. When solving problems there are often are many ways but very often the solution ca...

E144–Personal Development&Training from 2020-04-05T14:46:46

While you may or may not have some free time right now there are still a ton of resources here for you to use to improve your skills in the future. If you missed our episode with Listen

E143–Local Business Guide to Staying in Business During Covid-19 from 2020-03-29T16:35:46

In this episode Matt leads us through a plan of what he has been doing with some local businesses as they try and be creative with their marketing and sales. This isn't the full outline but does...

E142–Tips for the Remote Work Life w/ Aleyda Solis from 2020-03-22T01:29:18

Taking advantage of Aleyda's lack of a travel schedule, her past two years starting and working on Remoters.net and her life as remoter/work from home type the past 7+ years we thought she was t...

E141–Business Photoshoot Tips from 2020-03-15T12:53:54

Do you need to do a professional photoshoot each week? No. Plan a day and a list of photos and yes have a professional come in every so often but many photos can be done by someone on the team u...

E140–Photo Optimization for Local SEO w/ Mike Blumenthal from 2020-03-08T19:05:42

Jumping in to talk Local SEO, Google My Business and specifically Images and their impact on Google My Business & Local SEO is Mike "Professor Maps” Blumenthal.

E139–Should You Connect With Coworkers on Social Media? from 2020-03-01T13:44:36

What to do about coworkers and bosses and social media accounts?

Should you connect with bosses, clients and even coworkers on Instagram? FB? What to do to walk that line?

Discla...

E138–Does a Website Need a Site Search? from 2020-02-23T15:17:59

Thanks to Listen

E137–Better Personal Time Management Tips from 2020-02-16T19:18:57

In this episode the goal is to help you avoid burnout and hopefully get more done at work!

In the past we have covered some similar topics that may help.

<...
Listen

E136–Quick Guide to LinkedIn Ads W/ AJ Wilcox from 2020-02-09T17:02:48

Guest AJ joins this episode to highlight who should use LinkedIn Ads and give some tips for best practices and getting the most ROI out of the platform. So if you are a B2B marketer and you are ...

E135–Google’s Content Removal Tool from 2020-02-02T02:12

If nothing else test the tool to see what an email from Google looks like so you can monitor for someone doing shady and trying to remove your content.

Beyond that, use the tool as nee...

E134–Tips for Starting a New Content Channel from 2020-01-26T14:42:40

A question was posted some time ago by a non digital marketer friend of Dave but it is a great question with a tough answer. Here is a modified version of what they asked:

I am startin...

E133–Sitemap XML Guide from 2020-01-19T05:03:15

Sitemap XML Guide - Do You Need Them and How to Build Them.

Thanks to the constant number of SEO Audits that Dave does each month he sees odd things across many sites, content management syst...

E132–Company Data Security Guide from 2020-01-12T05:45:01

Company Data Security Guide for In-House Teams & Agencies

While this episode is mostly based on our experience a great resource and motivator to the idea for this episode came from Listen

E131–Maybe Digital Marketing Isn’t the Answer from 2020-01-05T05:45

In short we are not saying DON'T do digital marketing or to cut all or much of what you are doing but to measure, step back, ask questions, adjust, repeat. Online can drive offline and offline c...

E130–2019 Year in Review Podcast from 2019-12-15T17:40:26

Mat kicks off the review with talking about podcasting and for those interested in podcasting he drops a mention to our Listen

E129–Why your Analytics Conversion Data is Trash from 2019-12-08T20:21:13

Analytics Conversion Data Gap

Mat kicks the episode off with a great example to set the tone and topic of what the guys dig into. Visits from Google, Facebook, Twitter, Bing, etc. can change ...

E128–SEO Tools from 2019-12-01T15:41:46

On a rainy day it was Dave's turn to do a dive into tools as Mat just did one all about Instagram Tools. So give a listen or check out ...

E127–When Best Practices Aren’t Best Practice from 2019-11-24T14:59:05

Missing Obvious Clues

As we said in the opening, there are a number of possible names for this episode but we think we picked the "best" one - or maybe we didnt.

In the episode we m...

E126–Bugging Out Over Reviews With Thomas Ballantyne from 2019-11-17T16:13:14

Mat and Dave are joined by Thomas to talk pest control, reviews, Local SEO and how he got his start with SEO and reviews.

It really is a si...

E125–Digital Marketing is a Puzzle from 2019-11-10T15:05:16

Marketing Isn't Magic But..

Puzzles are everywhere and we humans seem to love them - marketers and developers perhaps love them a bit more. This episode idea came to Dave from watching some <...

E124–Breaking Down the 3 Click Rule, Flat Sites&Site Navigation from 2019-11-03T13:49:54

What is the 3 Click Rule?

The first published mention of the Listen

E123–Interview with Former FTC Commissioner&Chairwoman Maureen Ohlhausen from 2019-10-27T18:08:35

In this episode Dave, Matt and Elmer were lucky to have a special guests to dig into a number of topics that digital marketers ...

E122–Tactical Tips for Bidding on Brand Terms from 2019-10-19T01:59:25

Thanks to a tweet by Susan (see ...

E121–Customer Service SEO from 2019-10-13T11:40:54

Customer service isn't just good for your SEO it is good for your BUSINESS! The guys thought it was time to talk about how GOOD customer service can completely CHANGE a brand and business with a...

E120–What Goes Into Making a Podcast Episode from 2019-10-06T14:00:47

Correction to the show - Dave said Episode 85 was about podcast hosting but really it is episode 94.

To go along with our Pubc...

E119–Tips for Local Google Ads At Scale w/ Scott Clark from 2019-09-29T22:33:47

Scott started by digging into his background and some of the most common things he sees wrong when looking at Google Ad accounts.

Listen

E118–How to Use Boomerang in Your Content Strategy from 2019-09-22T12:47:19

Matt has been working on some fun company and side projects and one of them has him making Listen

E117–Instagram Tools for Business from 2019-09-15T14:32:30

Get ready to dig into a number of free, paid, and somewhere in the middle tools for helping you get more out of Instagram. Matt was tasked with digging into a number of tools for Instagram and h...

E116–Should You Bid On Your Own Brand Keywords? from 2019-09-08T14:01:22

Not to give an SEO answer to a PPC question but it does "depend".

There was a Listen

E115–Mixing Politics and Business from 2019-09-01T13:31:04

Regret?

Dave and I already regret posting this because of the nature of the controversial content, but these are views that we share, and in some cases disa...

E114–Digging into Google Core Updates w/ Casey Markee from 2019-08-25T14:23:41

Casey joins the show and digs into Technical Audits, Food Bloggers and Core Updates that have been hitting sites the past year. And yes we have covered Listen

E113–What is Conference PopUp? from 2019-08-18T14:11:57

What is Conference PopUp?

Show co-host Dave Rohrer's new project is something in the middle of a conference and meetup with a strong hint of networking. He admits that isn't the best explanat...

E112–13 Ways to Optimize Meetings&Webinars for Attendees from 2019-08-11T17:52:24

Tips on Optimizing Meetings & Webinars Matt starts us off with how a meeting drove him to take a drive and then quit his job. The concept went from Dave attending a horrible webinar and ranting...

E111–14 Newsletters Digital Marketers Need from 2019-08-04T14:44:39

14(ish) Newsletters Digital Marketers Need We don't often just list off tools, sites or anything but we thought that this was the best format this episode to really cover so many good (and a few ba...

E110–Tips on Getting Started with Facebook Ads w/ Akvile DeFazio from 2019-07-28T12:01:43

Tips on Getting Started with Facebook Ads Organic traffic from Facebook continues to be small if you get any at all. The typical percent of fans that will see an Organic post is still in the 1-2% ...

E109–Do You Need Marketing Funnels? from 2019-07-21T15:20:51

What Marketing Funnel Do You Need? The guys dig into a number different marketing funnels ...

E108–What is best for you–Blog, Microsite or Other? from 2019-07-14T15:04:52

What is a Microsite in 2019? There are so many names that we have heard people call things that we tried to list them out in the episode and will do so here too:

• Cornerstone Content
...
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E107–Is the Influencer Bubble Bursting? from 2019-07-07T11:59:54

Is the Influencer Bubble Bursting? Thanks to Jack Appleby and a Twitter thread that he starte...

E106–Botched SEO Migration Case Study from 2019-06-30T11:30

Botched SEO Migration Case Study This migration was accidently messed up prior to this test/case study/experiment. It all started with a personal site project of Dave's having an old WP theme that ...

100th Episode With Dana Todd from 2019-06-21T12:19:09

100th Episode with Dana Todd Right from the start we got digging into some crazy old Internet History. AOL. Dial-...

100th Episode With Jim Banks from 2019-06-20T10:39:52

100th Episode With Jim Banks Matt and Dave are joined by Jim Banks and dig into the early days of Paid Search with GoTo, Overture, Google AdWords and much more. Listen

100th Episode With Debra Mastaler from 2019-06-19T01:28:43

100th Episode With Debra Mastaler Mat and Dave go down memory lane with Debra Mastaler and cover the past 20 years of link building and digital marketing communities. Debra got her start a week aft...

100th Episode With Matt McGee from 2019-06-18T13:42:07

100th Episode With Matt McGee In this installment of our 100th Episode we were joined by Matt McGee. Many may know Matt for his love of the Seahawks, U2 and as a long time Editor in Chief at Third...

100th Episode With Greg Boser from 2019-06-17T13:27:46

History & Future of SEO With Greg Boser Do you the origins of the term/name SEO? Listen and find out. The guys dig into checkbook SEO vs SEO and what that even is. Greg was in it from the very ear...

100th Episode Series Kickoff from 2019-06-16T13:58:14

100th Episode For the 100th episode the guys thought a week long series was a good idea. After 2(ish) years and 100 episodes they thought they would go "Old School". So when we say old school what ...

E99–How to Sell Your Project to Leadership from 2019-06-02T21:45:49

How to Sell Your Project to Leadership No matter the size of the company you are at or if you are agency/in-house you likely have seen it happen or had it happen to you - projects just don't launch...

E98–Partnership Marketing For Good from 2019-05-26T22:30:38

Partnership Marketing For Good & Profit The guys dig into examples from REI, Patagonia, and of course the recent Pissed Meal from Burger King. So What is Partnership Marketing for Small Busine...

E97–Productivity Tools for Digital Marketers from 2019-05-19T22:24:53

Productivity Tools for Digital Marketers Dave talks about tools that in-house and solo consultants can use and Matt focuses on some growing agencies may want. Between the two they cover a whole num...

E96–Do All Businesses and Influencers Need Websites? from 2019-05-12T16:15:24

Its 2019, Do All Businesses and Influencers Need Websites? So you don't need a website eh? We imagine that you likely fall into one of these reasons why you think you don't need a website.

<...
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E95–How to Respond to Negative Reviews With Andy Beal from 2019-05-05T11:52:17

How to Respond to Negative Reviews In the past we dug into How Your Brand Can Reduce the Risk of Reputation Nightmares but we didn't really...

E94–What are the Best Podcast&Site Hosting Options from 2019-04-28T14:54:55

Breaking Down Podcast & Site Hosting Options After almost two years of podcasting one of the more common question we get is around what we use for hosting our podcasts. As with most thing that ...

E93–Educating Using Disinformation&Misinformation from 2019-04-21T14:23:56

How to Battle Misinformation in the Classroom Matt's Godaddy Rant is another name for this episode. There were actually others we either mentioned on the show or kicked around previously. The name ...

E92–Signs That it is Time to Refresh Your Campaigns from 2019-04-14T20:49:44

Signs That it is Time to Refresh Your Marketing Campaigns Every holiday and thus every month we all likely hear or see some advert that is promoting something from the past. It might be a concert...

E91–Business Decisions Based on Overreacting&How to Avoid Doing It from 2019-04-07T17:29:43

Business Decisions Based on Overreacting & How to Avoid Doing It The initial idea for this episode was spurred by Lady Gaga and Bradley Cooper's Oscars Performance but it is much more than that...

E90–Using Ad Targeting&Paid Audience Data For SEO from 2019-03-31T15:00:02

Ad Targeting & Paid Audience Data For SEO Personas So the title is a mess of things and hopefully covers really what we talked about, or is as close as we could get! Once a year or so we both a...

E89–Customer First View and Content Balance from 2019-03-24T18:10:46

Customer First View and Content Balance - Getting the Share, Click, or Sale Kristy's tweet was caught by Dave (see the tweet below) that spurred an idea for this show. Often people create content t...

E88–Minding&Closing the Gap of Digital Marketing Expectations from 2019-03-17T17:07:28

Minding & Closing the Gap of Digital Marketing Expectations Mat and Dave dive into what many people think or expect from a person and what that person actually really should do. Often companies wa...

E87–SEO is Dead. X is Dead. Long live X! from 2019-03-10T13:15:42

Episode 87 - SEO is Dead. X is Dead. Long live X! Last year we talked about Link Building is NOT Dead...

E86–Competitive Research Beyond Just Keywords from 2019-03-03T21:18:39

Episode 86 - Competitive Research Beyond Just Keywords This episode the guys have guest Aaron Friedman of SimilarWeb joining the dig into Competitive Research. The goal of the episode was to dig in...

E85–How to Get Booked on Podcasts from 2019-02-24T14:03:21

How to be a Guest on a Podcast We get our fair share of people reaching out to be a guest and after a recent email thought it was time to dig into this topic. Getting booked as a guest on a podcas...

E84–Tips for Getting PPC&SEO to Work Together Better from 2019-02-17T13:38:17

How to Work Together - Pay Per Click & Search Engine Optimization Do you have one person, team, agency or consultant that handles your SEO and another that handles your PPC? Maybe you do one and ou...

E83–Why (and How) You Need to Know What is in Your Marketing Stack from 2019-02-10T16:15:40

Why (and How) You Need to Know What is in Your Marketing Stack In this episode, if you get nothing else from it - know what technology your company uses for as many things as you can. Don't rely o...

E82–What is Amazon SEO and Amazon Advertising? from 2019-02-03T17:11:29

What is Amazon SEO and Amazon Advertising? With the help of guest Ginny Marvin, the episode digs into a number of ways that your company can leverage the many ways to advertise on Amazon. Just a f...

E81–The Digital Marketing Checklist for 2019&Beyond from 2019-01-27T14:41:25

The Digital Marketing Checklist: 48 Things You Should Be Doing But Probably Aren’t In this episode, we explore and highlight some of the 48 items on Ian Lurie's list that he created in late 2018. ...

E80–Tips for Starting an Online Business from 2019-01-20T07:50:14

Tips for Starting an Online Business

As always - Mat and Dave are not lawyers. Unlike Ruth who is one (but you still need to hire her to...

E79–Management Styles of Teams&The Super Mario Effect from 2019-01-13T17:01:43

Management Styles of Teams & The Super Mario Effect

This episode was most recently inspired by Mark Rober's (aka Glitter Bomb/NASA Guy) TED talk that Dave happened to find (thanks to the ...

E78–Google and Antitrust from 2019-01-06T20:15:28

Google and Antitrust In the episode, the nonlawyers Dave and Mat (and Elmer as well) are joined by a real lawyer. As we stated in the past, Steve is a lawyer but not your lawyer! The notes below ar...

E77–2019 Digital Marketing Predictions from 2018-12-31T00:34:45

2019 Digital Marketing Predictions Yes, we went there and this was 100% Dave's idea so yell at him if needed! The guys dig into a number of topics and give a number of examples beyond what is here ...

E76–Tools for Influencer Marketing from 2018-12-02T16:25:03

Tools for Influencer Marketing In this episode, the guys dig into various tools to help you find influencers, reach out to influencers and all around launch an influencer marketing campaign. Mat k...

E75–Blogging Legally 101 w/ Ruth Carter from 2018-11-25T16:45:12

Blogging Legally 101 Ruth is a licensed attorney in the state of Arizona but is not your lawyer. As always Mat and Dave are not lawyers. In short, we suggest you contact your own lawyer or hire one...

E74–How to do Live Video Correctly from 2018-11-11T17:55:07

Episode 74 - How to do Live Video Correctly Want to see Mat during the first few minutes of this episode? Hop over to his Instagram and watch if you want - Listen

E73–Mental Health, Entrepreneurship and Digital Marketing from 2018-11-04T14:35:49

Mental Health, Entrepreneurship and Digital Marketing Mat leads the conversation in this episode and the guys try and offer some ideas on how to care for yourself and others that are close to you....

E72–SEO Horror Stories of 2018 from 2018-10-28T14:09:49

SEO Horror Stories of 2018 This not so original idea for an episode is 100% Dave's fault - just getting that out there (and note he is the one that writes most of these summaries!). So while we kn...

E71–Tips to Leveraging Conference Learnings After a Conference from 2018-10-21T12:54:10

Tips to Leveraging Conference Learnings After a Conference After you attend a conference your next day and week back in the office is usually a bit chaotic. This episode digs into how to make sure ...

E70–What Instagram Metrics Matter Anyways? from 2018-10-14T12:08:21

What Instagram Metrics Matter Anyways? This is what happens when Mat gets a "cold call" email - we get a great topic idea. So to the person that sent Mat the email, we thank you! The email explain...

E69–Common Digital Marketing Questions–Volume 1 from 2018-10-07T13:47:06

Common Digital Marketing Questions - Volume 1 This week's episode is the brainchild of Mr. Mat. It seems that in recent weeks he started to write down all of the questions he got around Digital Mar...

E68–Lessons in Creating Corporate Videos w/ Amanda Doyle from 2018-09-30T14:52:47

Lessons in Creating Business Marketing Videos w/ Amanda Doyle Amanda Doyle, Growth Manager for Avalaunch Media (yes, Mat's company) joins the show to talk about some lessons learned in creating an...

E67–Pre-Launch Marketing Best Practices from 2018-09-23T13:41:54

How to do Pre-Launch Marketing In this episode, the topic is a mix of timing and what a startup should do regarding a website before they launch. The show also gets into what companies rolling out ...

E66–Data Driven Content Marketing Audit (Pubcon Pro 2018) from 2018-09-16T11:54:24

Data Driven Content Marketing Audit Pubcon Session Preview This session will look at how to audit your content marketing strategy with data you have in hand. Dave's content marketing session will h...

E65–Web Analytics Basics For Every Business from 2018-09-09T12:43:28

Web Analytic Basics For Every Business In this episode, the guys dig into 5 free and simple things you can do to get more data about your website and digital audience.

1. GSC - Google Sea...
   Listen

E64–Visual and Video Content Marketing (Pubcon Pro 2018) from 2018-09-02T15:03:20

Episode 64 - Visual and Video Content Marketing (Pubcon Pro 2018) Casie Gillette joins the guys to dig into Visual Content and take you beyond their upcoming Pubcon Pro session taking place in Octo...

E63–How Can You Market a Service Business on a Budget? from 2018-08-26T18:17:12

How Can You Market a Service Business on a Budget? This week the guys dig into a frequently asked question they have gotten over the years. Mat takes the lead and starts with those that have an exa...

E62–Ways any Business Can Measure Paid Search&Social Offline from 2018-08-19T14:21:46

Ways any Business Can Measure Paid Search & Social Offline Damon Gochneaur joins this week to talk about his experience with not only single location businesses but large multi-location businesses ...

E61–What Makes Good Leadership? from 2018-08-12T14:51:04

What Makes Good Leadership?

This episode was spurred by a post by Tony Wright and a post he mad...

E60–What is Agile Marketing from 2018-08-05T15:23:49

What is Agile Marketing? So it doesn't matter if you call it Agile Marketing, Agile for Marketing or just Agile - it is clearly something that more Marketing teams are looking into and often imple...

E59–Content Calendar Examples&Templates–Different Approaches from 2018-07-29T16:18:53

Content Calendar Examples & Templates You often hear that you need a content plan or content calendar but what it looks like, how it works, and what works for your team/company likely will be diffe...

E58–How to Grow a Digital Marketing Team from 2018-07-22T12:25:37

How to Grow a Digital Marketing Team The episode dives into three main topics around building either an in-house digital marketing team or building a digital marketing agency team. The examples the...

E57–Pitch Deck Best Practices from 2018-07-15T13:44:42

Pitch Deck Best Practice Podcast Whether you an agency pitching new business, an in-house marketer pitching your project to a boss/CEO or if you are pitching your business idea to VCs it is likely ...

E56–How Should a Business Handle Holidays (Blogging&Social Media) from 2018-07-08T14:42:03

What is Best Practice for Posting on Holidays? The TL;DR Version - It Depends. As Mat says during the show, what you do and how you handle each holiday will DEPEND. Every month and quarter there ...

E55–Is There Value in Twitter Chats? from 2018-07-01T17:23:10

Is There Value in Twitter Chats? Twitter often gets a bad rap these days (sometimes it deserves it and other times maybe not so much). There is however one great thing about it even some 10+ years ...

E54–What is Your Time Worth? from 2018-06-25T03:20:55

What is Your Time Worth? Time is Money! In this episode we were again happy to have Jenny join in on the discussion around managing time and getting your worth. As we winded through the episode we...

E53–What Does Going Viral Mean (in 2018)? from 2018-06-17T11:07:30

How Do You Define Going Viral? At one point there was the Digg Effect and more recently t...

E52–How to Ride the PR Wave from 2018-06-10T13:18:42

How to Take Advantage of a PR Wave PR can come in many forms and the guys dig into some ways to take advantage of it in some manner. One big story and example that they dig into is "Kiss Guy" and ...

E51–Should Businesses Use Facebook Groups? from 2018-06-03T12:26:55

Should Businesses Use Facebook Groups? The guys cover the idea of using and participating in Facebook Groups to help drive business or awareness of your business. Note we don't recommend just going...

E50–What Social Network Should My Business Be On? W/ Guest Simon Heseltine from 2018-05-20T14:50:15

What Social Network Should My Business Be On? In recent weeks there have been stories about Elon Musk and pub chains such as Wetherspoons with its 900 or so locations taking themselves off of Faceb...

E49–What is GDPR and Does it Matter to You? W/ Guest Jenny Halasz from 2018-05-13T14:24:21

What is GDPR and Does it Matter to You?

1. The first thing to do is talk to your lawyer.
2. The second thing to do is to talk your lawyer.

E48–Why a Business Should Blog from 2018-05-06T14:28:15

Why a Business Should Blog The guys dig into some reasons why you and really any business should be doing at least some blogging. They dig into some reasons why, some ideas on what to blog about an...

E47–How Your Brand Can Reduce the Risk of Reputation Nightmares w/ Simon Heseltine from 2018-04-29T20:52:29

Episode 47 - How Your Brand Can Reduce the Risk of Reputation Nightmares w/ Simon Heseltine This week Simon Heseltine joins the guys to dig into the topic of reputation management and managing emp...

E46–How to Make the Best Content In the World from 2018-04-22T12:13:11

How to Make the Best Content In the World Mat is giving a talk with Kevin Gibbons of BlueGlass at the Zenith Social Media Marketing Conference in late April. This episode is part session preview an...

E45–WordPress Plugin Performance&Security from 2018-04-15T20:00:53

WordPress Plugin Performance & Security This week the guys dig into WordPress Plugin Performance and WordPress Security. From people having 30 plugins to having 3 different sliders to not using plu...

E44–What is Martech and Why Martech Matters with Scott Brinker from 2018-04-08T12:41:56

What is Martech and Why Martech Matters with Scott Brinker Not sure what is Martech or if you even have a Martech Stack. A stack? What in the world is a Martech Stack or Marketing Stack? Don't fret...

E43–Podcasting Best Practices&Lessons from 2018-04-01T17:09:53

Podcasting Best Practices & Lessons To celebrate our first year of podcasting (plus or minus a few weeks) we thought now was a great time to look back at our first 42 episodes. Also to show that ev...

E42–How to React to Google Algo Updates from 2018-03-25T11:25:23

How to React to Google Algo Updates Neither Dave or Mat will admit to being "storm chasers" or "algo chasers" but they still have to pay attention to what Google does. If you are reading this we im...

E41–Link Bait Product Marketing from 2018-03-18T16:37:54

Link Bait Product Marketing Not all content marketing or digital projects are you expect. In this episode the guys dig into some online and offline ways to leverage ideas and "fake" products to hel...

E40–Link Building is NOT Dead from 2018-03-11T20:43:30

Link Building is NOT Dead (Gary from Google said So!) At Pubcon Austin in 2018 Gary Illyes said this: "Links and mentions on trustworthy sites were just mentioned by @methode for quality raters. #...

E39–Digital Knowledge Manager from 2018-03-04T15:09:16

Digital Knowledge Manager Recently Mat attended Pubcon Austin and from it came the idea for this episode. The topic was introduced by Duane Forrester (his Listen

E38–Pros&Cons of Buying Likes, Followers, and Links from 2018-02-25T15:33:51

Pros & Cons of Buying Likes, Followers, and Links In this episode the guys dig into the pros and cons of buying followers on Twitter, likes and fans on Facebook, and links to improve SEO. Basicall...

E37–How to Talk to Speakers at a Conference from 2018-02-18T14:59:28

How to Talk to Strangers at a Conference In this episode Mat & Dave dig into "best practices" for when and how to approach speakers at a conference. Many of the tips could also be applied for talki...

E36–Should Business Owners Build Their Own Website? from 2018-02-11T14:45:36

Should Business Owners Build their Own Website? While both Wix and Squarespace had commercials during the Big Game, this episode doesnt focus on them specifically but more on the idea that a busine...

E35–Visual Content Trends for 2018 from 2018-02-04T16:31:42

Visual Content Trends for 2018 As we really get into 2018 we wanted to talk about Visual Content trends popular in 2017 and what to expect in 2018. Mat is the man for this topic as talks almost mon...

E34–SEO Changes to Make and Rock It from 2018-01-28T21:24:51

Things to do for SEO First in 2018 There are always things that can be done on and off a site to improve SEO but to get the new year started (2018) we wanted to give you a few important things to f...

E33–Setting Business Goals for a New Year from 2018-01-23T20:44:09

Setting Business Goals for a New Year The TL/DL version of what we talked about is this:

• What is Your Elevator Pitch?
• What is Your Mission Statement?
• Who Gets Involed...
  Listen

E32 -What Skills do College Grads Need to be a Digital Marketer? from 2018-01-15T04:39:44

What Skills do College Grads Need to be a Digital Marketer? This episode was quickly put together after seeing a great question by Scott Cowley on Twitter (Thanks for being a guest on such short no...

E31–PPC vs. SEO With Guest Kenny Hyder from 2018-01-07T21:49:29

PPC vs. SEO Kenny Hyder joins the show again and talks about a recent Pubcon session where he "debated" PPC (or Paid) vs. SEO. The discussion quickly digs into what PPC or Paid is and how it isnt j...

E30–Favorite Marketing(ish) Related Books of 2017 from 2017-12-18T12:02:54

Business of Digital's Fave Marketing(ish) Books of 2017

In a bit of a departure from the normal topics the guys dig into some books they read in 2017. Dave and Mat both agree on Listen

E29–Best Content Marketing Examples of 2017 from 2017-12-11T14:44

Best Content Marketing Examples of 2017

In this episode the guys take the idea of what they did in a past Pubcon session and bring it to life for the podcast. In this short version they focus on...

E28–What is Affiliate Marketing&Google Local Service Ads 101 from 2017-12-06T16:04:36

What is Affiliate Marketing & Google Home Services 101

This week the guys are happy to welcome Kenny Hyder to talk Affiliate Marketing, Affiliate Summit West (Las Vegas) and Google Local Ser...

E27–Getting Value from Office Parties&Events from 2017-11-27T15:48:36

Getting Value from Office Parties & Events

Mat gives some great examples on team and company outings that can reward but also bring people together from beyond your company walls. Dave digs ...

E26–Social Media Customer Service from 2017-11-13T09:55:02

This episode is a story filled one from start...

E25–Optimizing Pinterest Pins from 2017-11-07T20:26:17

Optimizing Pinterest Pins

This one is all Mat! The guys talk Pinterest and cover topics from optimizing your site for Pinterest to optimizing the pins themselves. Mat has a ton of experience an...

E24–UnPodcasting Your Podcast from 2017-10-30T12:55:43

UnPodcasting Your Podcast

Alison Stratten joins the guys again this week to talk about chasing shiny objects and why you SHOULDN'T! Mat also points out that he and Dave are currently chasing the...

E23–Unique Ways to Do Keyword Research from 2017-10-23T10:14:53

Unique Ways to Do Keyword Research

Digital Marketers have been doing keyword research for years now and the guys thought it was time to also try and cover the topic. From why keyword research is...

E22–UnMarketing Your Marketing With Alison Stratten from 2017-10-17T15:55:56

UnMarketing Your Marketing With Alison Stratten

Alison Stratten of UnMarketing visits the show this week to talk about brand stories, brand lessons and the idea of UnMarketing Your Marketing....

E21–Social Media and When Not to Newsjack from 2017-10-10T13:25:14

When Newsjacking on Social Media (or Marketing) Goes Badly

An image on 9/11 and a conversation in a Facebook group spurs a topic and conversation for the guys. The guys dig a bit into news jac...

E20–Death by PowerPoint from 2017-10-03T15:13:49

Death by PowerPoint

Matt talks about how bullet points kill kittens (or not). But what he and Dave do cover is a great Tedx talk and some tips on how not to suck at PowerPoint. Dave has spoke...

E19–Surviving&Conquering Pubcon from 2017-09-26T13:58:02

Surviving & Conquering Pubcon

This week Melissa Fach joins Mat and Dave (as do some pretty bad thunderstorms) to talk about Surviving & Conquering Pubcon. Pubcon Vegas is a huge conferen...

E18–How to Win at Digital Marketing from 2017-09-18T22:48:59

How to Win at Digital Marketing

While Mat is kicking off the Swivel Conference, Dave is closin...

E17–The Good, Bad and the Ugly of Content from 2017-09-12T11:07:46

Melissa Fach Talks Content With Dave & Mat

In this episode Dave gives Melissa a new tagline (you are welcome!) and more importantly the guys tap into Melissa's extensive history as an editor...

E16–Influencer and Micro Influencer Identification from 2017-09-05T15:55:25

Influencer and Micro Influencer Identification

In November Mat is one of two speakers on a panel at Pubcon Las Vegas. This episode dives into the topic he will cover and the guys tell some stori...

E15–Domains: Securing and Keeping Your Online Brand from 2017-08-29T09:16:31

Domains: Securing and Keeping Your Online Brand

After a recent story about a popular web service not keeping a domain registered the guys thought it was a good time to talk about domains. The gu...

E14–Tips on Avoiding Digital Scams from 2017-08-23T15:10:06

Tips on Avoiding Digital Scams

There are scams and too good to be true offers every day that you will receive. We highly encourage you to ask questions, think about if something is "too good to ...

E13–Alternative Ideas to Using Stock Photography from 2017-08-15T12:12:30

Alternative Ideas to Using Stock Photography

In this episode, the guys talk about some reasons to avoid stock photography and some alternatives to using it. Stock photography is great and can fi...

E12–Are You a Content Creator or a Content Documenter? from 2017-08-08T15:07:32

Are You a Content Creator or a Content Documenter?

In October Mat is not only giving a keynote but is the opener for Swivel Marketing Conference #SwivelNow. Oh, and Dave will be doing a training...

E11–Things to Know About Your Marketing Budget Before You Hire an Agency/Consultant from 2017-08-02T11:45:15

What kind of budget should I have before talking to an agency?

A simple and fair question that rarely ever has an easy answer. No matter if you have a store front, an offline services business (...

E10–Digital Marketing Beyond Facebook and Google from 2017-07-25T16:38:51

Digital Marketing Beyond Facebook and Google

Living by just one traffic source is asking for trouble no matter your business. Even if you can't get to be #1 in Google/Bing for a certain keyword ...

E9–Getting Ready for Seasonal Marketing Opportunities from 2017-07-19T14:57

Topic: Getting Ready for Seasonal Marketing Opportunities

Do you have sales and specials for days like Black Friday, Xmas, Halloween, New Years Eve, Valentines Day, etc.? How far in advance do y...

E8–When Should a Small Business Hire Interns? from 2017-07-12T11:21:09

When Should a Small Business Hire Interns?

Mat and Dave discuss who and when to hire as your first intern. Mat talks about Avalaunch's first intern and walks through what they are doing and give...

E7–So What is Content Marketing? from 2017-07-06T11:40:27

What is Content Marketing?

Content Marketing is often thought of as this huge project or series of projects and this huge big thing that every business must do to succeed online. Mat and Dave di...

E6–What is the Long Term Value of Networking (Events) from 2017-06-29T11:58:13

Topic: What is the Long Term Value of Networking (Events)

Mat and Dave talk about the value of attending Small and Local but also National conferences and events. From free local MeetUps to larg...

E5 – SEO Isn’t Set It and Forget It from 2017-06-23T12:01:54

Topic: Can't I Just do SEO Once and Forget it?

In Episode 5 Mat and Dave discuss why SEO isn't something that you do just once but rather it is ongoing. Covered in the episode is how even a smal...

E4–SMB With Limited Budget: Social Media Tools from 2017-06-16T12:45:52

Topic:Free and Cheap Social Media Tools for the SMB

Mat and Dave continue the limited budget talk from Episode 1 and give you more ways t...

E3 – Why SMBs Need to Reserve Names on Social Media from 2017-04-18T19:59:03

Why SMBs Need to Reserve Names on Social Media Summary:

In this episode, we discuss a few reasons why it is imperative that you get out there and at least reserve your business name on various s...

E2 – Personal Use of Social Media vs Business Use from 2017-04-18T19:58:08

Personal Use of Social Media vs Business Use Summary

This episodes focuses on personal use vs business use for social media networks and how to make the transition. How using Twitter, FB, Yelp, ...

E1–Tips for Getting Started with Social Media as a SMB from 2017-04-17T19:21:18

Tips for Getting Started with Social Media as a SMB Summary

Dave and Mat kickoff The Business of Digital Podcast with Episode 1 after a few months of kicking around the idea and finally meeting ...