Don’t try to be everything to everyone with your content marketing, with Justin Brown - a podcast by Jillian Bowen

You’ve heard it from me before, but I’m going to say it again. Without a strategy, content marketing is just an expensive hobby.

In today’s episode I’m tackling that topic with Justin Brown from Motion Agency, including:

• Why you shouldn’t be afraid to get really specific about your audience.
• Why niching down can actually present you with more opportunities
• People know why they should be working with you
• The three stage approach to niching down
• Offer, audience
• Why what you enjoy doing is just as important as the data when it comes to making choices.
• The five profiles you can use in your content

Further episodes of The Content Fix

Further podcasts by Jillian Bowen

Website of Jillian Bowen