Podcasts by The Content Fix

The nice list from 2022-12-20T05:55

There's enough naughty in the world. Let's talk about the nice stuff.

The Naughty List from 2022-12-13T05:26

I can't promise to send Santa your way but I can share my own naughty list. Stay tuned for nice next week.

The word of the year is... gaslighting! from 2022-12-06T05:15

I always love finding out the word of the year. This year's seems to be coming a bit late to the party, but it's blue ribbon seems an interesting indication that gaslighting is getting more than...

How to ask your audience what they want from 2022-11-29T05:04

Have you ever been asked by someone on social media to tell them what content you'd like to see? Now if you're a mega-fan, this is a no-brainer question. But for most of us, while it's great to ...

How to get to know your audience better through immersive research from 2022-11-22T23:48

It's one thing to imagine how your audience thinks, feels and acts. But if you really want to take things to the next level, immersive research gives you the opportunity to really walk a mile in...

Three ways to get to know your audience better from 2022-11-15T21:37

Do you every feel invisible? Like people just aren't 'getting you'. This can happen in big ways in your day to day life, but it also happens way too often in content. We read, listen or watch a ...

Are you micro-scheduling? What it is and why it makes a difference! from 2022-11-08T21:08

Do you have a big task that's been sitting on your to-do list for a while? That thing that haunts you because you know you should get it done but it just doesn't happen? Have a go at micro-sched...

5 tips for great interviews from 2022-11-01T20:42

Whether you are interviewing for research or content, the best interviews happen when the interviewer knows what they are doing. If you want to master this skill, start with these five tips.

Are you the DJ or the Dancer? How to spend more time leading and less time doing. from 2022-10-25T21:17

Get your head above water and start being the leader with these three steps.

Here's what you need to know about YouTube handles from 2022-10-18T07:20

YouTube is rolling out handles. Yes, I know. Finally. Here's what you need to know about what happens with your current channel name and how handles will work differently.

Stop expecting people to read your mind from 2022-10-12T03:21

Have you ever seen that move 'What women think'. It starts Mel Gibson and Helen Hunt, and the basic jist is that he can suddenly hear the thoughts of all women. And in true Hollywood tradition, ...

What is the difference between copywriting and UX copywriting? from 2022-10-05T02:32

UX copywriting is a bit of a buzz phrase at the moment but behind the hype is a seriously important opportunity to optimise key pieces of copy for your audience or customers. There's a thin line...

The simple formula for creating copy that connects with your audience from 2022-09-27T04:04

With so much content out there for our audiences to consume, how do we get the to value our content so much that they want more and more and more? It's all about creating a connection by creatin...

What is the LinkedIn Audience Network and should you be using it from 2022-09-21T01:30:31

Following on from my episode on the Facebook Audience Network last week, this time around I'm checking out LinkedIn's version.

It's hard to dig up much on this offering, but here's what I...

What is the Facebook Audience Network and should you be using it? from 2022-09-13T21:16:13

If you're running ads on Facebook, you've probably noticed the Facebook Audience Network as a placement option. For most of us, we just let it run as part of our campaign, or we select our own p...

Without signposts, how do we know where we're going? from 2022-09-06T09:10:17

There are too many dead ends in life. Don't let them creep into your content as well.

Sneak Peek – Introducing The Storytelling Studio from 2022-09-01T07:11:58

Now it wouldn't be a sneak peek if I explained it all here, would it?

Have a listen and find out what's happening.

5 simple A/B tests you can use to optimize a landing page from 2022-08-23T06:37:14

If there's one secret sauce when it comes to digital marketing it's optimization. And one of the best tools you can use is A/B testing. In this episode I've got a breakdown of what A/B testing i...

A simple Instagram reels strategy to help you build momentum from 2022-08-16T08:18:25

Five simple steps you can take to build and maintain your Intagram Reels strategy.

My top tips for creating engaging Instagram reels from 2022-08-09T05:57:09

Now that video upload to your Instagram feed must be uploaded as a Reel, it's more important than ever to get Reels right. Here are my top tips.

Instagram, LinkedIn and YouTube changes that you’re going to want to jump on from 2022-08-02T06:11:59

When it comes to social media, change seems to happen on every day that ends with a 'y'. But there's been a bit more stirring and shaking happening in the last week, so here's a rundown on what'...

Please don’t compare yourself to other people from 2022-07-26T07:25:15

When you're trying to make your mark and somebody else is getting all the attention, it can be really confronting. And it can lead to comparison paralysis.

The five basic steps for batching your content from 2022-07-19T07:23:19

Batching content can be an absolute game changer for your productivity - and it removes that last minute stress of trying to meet a continuity deadline. Here are the five basic steps to follow.

Three reasons why influencer marketing doesn’t work for everyone from 2022-07-12T07:42:13

Have you considered investing in influencer marketing to help grow your brand or business? Before you do, make sure you factor in these three reasons why it might not work.

How to use AI to create content (and how not to use it) from 2022-07-05T06:46:25

Everyone is talking about AI content and even if words are your business, it has some huge benefits. Here's how to tap into them. 

The protest episode - enough already! from 2022-06-28T07:17:45

This is ALL I have to say this week.

How to start creating behind the scenes content that’s educational, entertaining and effective from 2022-06-21T07:28:06

Creating behind the scenes content sounds simple. But a lot of it comes off as self promotion, or worse still, plain old boring. Here’s how to elevate it so it’s education, entertaining and effe...

New feature alert – pin posts on Instagram from 2022-06-14T04:02:54

You can now pin posts on Instagram. Here’s how to do it and some ideas about what you can pin.

Stop creating so much epic content from 2022-06-07T03:07:24

Creating epic content is important, right? Absolutely, but here’s why you can have too much of a good thing and how to get the balance right.

Should you use LinkedIn newsletters as part of your content marketing strategy? from 2022-05-31T00:44:05

LinkedIn newsletters are taking the content world by storm at the moment. But are the really worth the effort? Here’s a breakdown of what they are and why they matter.

When things get tough, you have to relieve the pressure points from 2022-05-24T08:28:41

Every so often I throw in a more personal episode. It’s an opportunity to share a lesson learned in my life that could be applicable to both personal or business situations. So if you've ever found...

Is a blog still important in 2022? from 2022-05-17T08:46:22

Are you wondering if a blog is still important in 2022? Even if video or podcasting is your thing, this is why it’s still the foundation of a great content strategy.

How to evaluate ideas with DVF - desirability, viability and feasibility from 2022-05-10T09:22:46

Design thinking is a human-centred approach to innovation that can be used to transform the way we develop products, services, processes and even strategies. In this episode, find out how to use de...

How to choose an idea with the most chance of succeeding with an impact vs effort matrix from 2022-05-03T07:30:48

Coming up with ideas. That’s the fun part. Choosing one to focus on and be sure you’ve picked the right one. Well that’s tougher. A good place to start when you’re evaluating your ideas it’s wit...

How to use the minimum viable product method to overcome perfection paralysis from 2022-04-26T10:55:28

The MVP process involves getting a product, service or even something as simple as a landing page operation as quickly as possible so you can see how people interact with it and those insights h...

What to do if you receive a negative google review from 2022-04-19T06:25:04

If you’ve ever been on the receiving end of negative feedback, and let’s face it, most of us have, it stings. Justified or not, none of us enjoying hearing we’ve dropped the ball.

Even wo...

How long does it take for SEO to work for your business from 2022-04-13T01:56:53

If there was one thing I wish I had more time for in my business, it's SEO. It can take years to get great results, but I find that concentrating on these three areas can accelerate that dramati...

Say when – knowing when to call your exit strategy from 2022-04-05T08:57:20

I’m going a little off topic today. Things are going to get a little personal. Not cringe personal, just opening up and sharing some of the thoughts about where to next in my head.

You se...

3 ways to transform yourself into a content conversationalist from 2022-03-29T03:23:37

Are you creating boring content? If you answered yes, you’re probably just trying too hard. Here’s how to lift your game by being a content conversationalist instead.

How to write effective and engaging social media captions – quickly! from 2022-03-22T07:01:55

I wrote the worst caption on a social media post last week, and you guessed it, the engagement tanked. The worst part is, I know better, so pinkie swear right here and now. I’m not going to do t...

There are no marketing secrets from 2022-03-15T08:05:07

This shouldn’t shock you, but honestly, there are no marketing secrets. It’s just another cliché, and I’ve got a much better way to create an attention-grabbing headline.

TikTok and Instagram new feature alerts – convert to reel and longer videos from 2022-03-08T06:34:42

Here’s how Instagram’s new feature Convert To Reel works and how to make the most of it even if you don’t have curated highlights.

Which platform should you use to get social media sales in 2022 from 2022-03-01T01:45:17

If you’re prioritizing social media sales, here’s what’s working now (and what isn’t)

How to create an effective About Us page for your website from 2022-02-22T03:22:03

Sometimes it’s hard to write about yourself, but if you want an effective About Us page for your website, here’s how to do it.

How to be more memorable from 2022-02-15T06:02:41

To be more memorable, you need to make things less about...

5 copywriting mistakes we’ve all made and how to avoid them from 2022-02-08T02:57:30

Not every piece of copy is going to be perfect. But when you correct these five copywriting mistakes, you’ll be capturing attention and providing a valuable piece of content.

The online course creator has no clothes – please listen to this before you buy another digital product or course from 2022-02-01T06:20:28

Before you buy one more thing from an online entrepreneur – stop! There’s a reason why so many digital products and courses never get used and here’s how to weed out the good from the bad.

Online troll takedown! How to kick keyboard cruelty to the curb from 2022-01-25T07:10:32

Have you ever had to deal with an online troll? You’ve probably been told the best course of action is to starve the troll by ignoring them. And while that advice holds true in some situations, ...

Get it done: The power hour solution to busy schedule overwhelm from 2022-01-18T05:39:35

Scheduling a power hour every day is the best way to keep a busy schedule from overwhelming you. You can use them to knock off small daily tasks, or to chip away at bigger projects. And in most ...

Get it done: What if you could do less and finish more? Here’s how to do it from 2022-01-11T01:17:56

Do you want to do less? You can and this is how to do that and still get more done.

Has anyone ever told you that you’ve bitten off more than you can chew with something? I get t...

Get it done: Use the 15 minutes rule for a productivity power punch from 2022-01-04T01:17:48

Can you spare 15 minutes? If you can, I’ve got a productivity power punch for you that will banish procrastination once and for all. I came up with a system to trick myself into getting stuff do...

Get it done: How to find time when you’re too busy to start something new from 2021-12-28T03:57:42

Do you think you’re too busy to start something new? In this episode I’m sharing how to find time without sacrificing other personal or professional commitments so you can not just start, but ge...

If you want to change something, do something different from 2021-12-21T07:51:29

Do you want to change something in your life? Whether it’s personal or professional, this is how you make that happen. In this episode, I’m getting open and honest about making change. It’s not ...

5 storytelling emails you can use to engage and convert audiences with Jules Dan from 2021-12-14T05:27:55

Email storytelling is an important tactic for online businesses.

In this episode, email copywriter Jules Dan is outlining the five-email sequence he uses for his clients, how he creates t...

Telling great stories that fuel your business growth with Jules Dan from 2021-12-07T05:40:45

Let’s face it – not everyone is good at telling great stories. But even if it doesn’t come naturally, here’s how to learn to be a better business storyteller.

In this episode we’re talkin...

The new Facebook Group tools you can use to grow your community and improve engagement from 2021-11-30T02:50:32

Everyone seems to have a Facebook group these days. Big groups, small groups, temporary groups for specific campaigns, local groups and plenty of fan groups.

And let’s face it. Unless you...

Three hot tips for using Instagram story link stickers (that you might not have heard about yet) from 2021-11-23T04:53:54

Instagram has decided to level the playing field. Not long after it switched from a swipe up link in stories to a link sticker, the walls came down and every user was given access to story link ...

You started with a vision, now let’s move it forward with a mission statement from 2021-11-16T06:28:54

A mission statement explains how you are going to deliver the vision for your business. Some people think it’s not important to have one or that’s it’s just a vanity statement to show you’ve don...

How to spy on your competitors (and why it’s important) from 2021-11-09T03:15:31

Do you spy on your competitors? Most of us do. And it's a good thing! As long as you put a bit of structure in and turn the snooping into a competitor analysis.

The process of collecting ...

How to see through your audiences’ eyes with customer journey mapping from 2021-11-02T06:13:11

The process of understanding the what, where and how of creating great customer experiences comes through customer journey mapping. That’s when you tell the story of your customers’ experience t...

What is a SWOT analysis and all the surprising ways to use one in business (and personally) from 2021-10-26T04:49:33

A SWOT analysis identifies what you are doing well and what you are not. Learn how to create one and turn weaknesses into opportunities.

First comes audience: Go beyond personas and explore the full customer experience from 2021-10-19T04:57:19

In the online world you hear a lot about personas. Or some people call them ideal customer avatars.

But while it’s important to know who your customer is and how to find them, businesses ...

Why you need a vision statement (and how to create one) from 2021-10-12T04:28:31

Your vision statement explains what your business wants to achieve and helps in the development of a long-term strategy. Learn how to craft a powerful message in this episode.

If you want an unfair competitive advantage, here’s why you must have a marketing strategy from 2021-10-05T07:13

You probably know you need a marketing strategy. But if you want to really commit to creating a great one, it’s important to know why you need it.

How I’m going to help solve the biggest content marketing problem for small businesses from 2021-09-28T04:43:49

Content marketing can put a huge strain on resources when you're starting out. 

Creating enough written and visual content in a multitude of formats for both existing and emerging channel...

3 easy to implement Instagram Stories tips from 2021-09-21T04:33:01

When it comes to Instagram stories tips, I could go epic with an ultimate guide. But when others zig, I zag.  To round out my latest series on Instagram here are three of my best tips for Instag...

What to post if you want to increase engagement on Instagram from 2021-09-14T05:59:57

You can increase your Instagram engagement when you know the right content to get the best reaction.

Likes, comments, saves and shares. It’s what we want (and need) to keep out Instagram ...

How to grow your followers on Instagram without spammy tactics and tools from 2021-09-07T06:22:01

Do you know how to grow your followers on Instagram authentically? It starts with skipping the spammy bots and tactics that will do more damage than good in the long run.

In this...

Here’s how the Instagram algorithm works (and why it’s the most likely culprit for drops in engagement) from 2021-08-31T01:30:44

The Instagram algorithm is the key to success on the platform and here are the many factors and processes it uses.

In this episode I'll break down:

• The four broad factors tha...
  Listen

How to create content for Pinterest that your audience will love with Alisa Meredith from 2021-08-24T04:46:13

Here’s how to create content for Pinterest so you can reach a new audience and drive traffic to your site.

With my special guest, Pinterest expert Alisa Meredith, we’re covering:

...
Listen

How to use Pinterest for business with Alisa Meredith from 2021-08-17T08:20:03

If you’re not sure how to use Pinterest for business you’re in good company – lots of people feel that way. Pinterest expert Alisa Meredith joins me to share all her top tips for how to make Pin...

How to use Twitter for business from 2021-08-10T07:53:29

An episode about how to use Twitter for business is unlikely to make it to my top ten most popular.

Twitter just isn’t the cool kid these days.

But if you want to go beyond an opti...

Is Twitter still useful? from 2021-08-03T07:39:08

With all the love going TikTok and Instagram’s way, you may be wondering if Twitter is still useful. The answer is less complicated than you may think.

In this episode, I'm covering:

How to find the best time to post on social media (and why there’s no one size fits all solution) from 2021-07-27T09:33:59

Finding the best time to post on social media can be completely change the results you get. There's no one size fits all solution but there are some important steps to take if you want to get it...

Which rules you can break (and which you can’t) in social media in 2021 from 2021-07-20T07:25:27

If you think it’s getting complicated to stay up with what’s happening with social media in 2021, you’re right.

And if you’re also a rule breaker at heart, this is your time to fly.

3 mistakes I’ve been making with YouTube and how I’m fixing them from 2021-07-13T05:57:56

Just because I know what to do, it hasn't stopped me making these mistakes on YouTube. 

In this episode, I'm sharing how and why I've been lett...

How to be remarkable with Rich Brooks (the one with four F words in it...) from 2021-07-06T08:14:12

If you want to know how to be remarkable so your business stands out against the competition, it starts with four little F words.

But before we...

Please don’t lose the relevance when you are marketing through storytelling from 2021-06-29T04:35:56

If you are marketing through storytelling this is how to make sure the stories you tell are relevant and linked to your business messaging.

Why online marketing is destroying the magic of storytelling (and how to avoid being one of the storytelling sheep) from 2021-06-22T08:46:17

Legendary storytelling should be savored, not mass produced as a cheap tactic by online marketers. Here’s how to get it right.

Storytelling basics for people who think they can’t tell tales with Sarah Braud from 2021-06-15T08:04:36

Storytelling basics can take the stories we all have to tell and transform them into engaging journeys our audience wants to hear.

The thing is, most people think that unless they are a c...

How to find ecommerce product options with low competition and attract customers with content from 2021-06-08T05:28:09

Finding eCommerce products with low competition to sell may seem impossible, but it doesn’t have to be. In this episode, Chris Chasteen an eCommerce content specialist, joins me to talk about wh...

SEO best practice and SEO tools with David Pagotto from 2021-06-01T02:48

SEO is constantly evolving, so it’s important to be across current SEO best practices and know which SEO tools are the right fit for your business.

In this episode, SEO expert and the fou...

7 questions to ask before hiring an SEO agency or consultant from 2021-05-25T06:39:41

Are you thinking about hiring an SEO agency or consultant?

If you’re responsible for SEO in your business or the business you work for, you need to be approaching SEO as a holistic and in...

How to create SEO optimized content to get search engine traffic from 2021-05-18T03:57:15

Creating SEO optimized content doesn't have to be complicated. Once you understand how search engines interpret your topic authority from your content you can easily plan it to attract more traf...

Demystifying SEO: How to get google to send traffic to your website from 2021-05-11T04:07:30

If you want to get Google to send traffic to your website, the days of hitting publishing and crossing your fingers are long gone.

When you think about the gazillion searches going on eve...

Is SEO still important in 2021? from 2021-05-04T03:02:46

If it seems like everyone is talking about social advertising these days, you may wonder if SEO is still important. It is. And here’s why. One article, five minutes to write, over 86,000 pagevie...

How to build a personal brand and why it’s so important with Neal Schaffer from 2021-04-27T05:17:51

If you want to build a personal brand so that it can support your business or your professional career, this is how to do it.

In this episode, I’m catching up with Neal Schaffer to talk a...

5 mistakes to avoid when starting your own business (and to watch out for even if you’ve got an established business) from 2021-04-20T04:50:10

Starting your own business can be daunting but it doesn’t have to be a rollercoaster if you go into it with open eyes.

There are some key mistakes that can either derail your progress or ...

5 signs it’s time to leave corporate (and why it’s okay to stay if that’s a better choice for you) from 2021-04-13T03:56:24

There comes a time in many people’s careers where we take a job for… the money.

Call it selling out, call it practical. Each person has to define the decision in the context of their own ...

The 5 essential content marketing skills that got me to 100 episodes from 2021-04-06T05:02:10

If you asked me two years ago whether I’d be able to deliver 100 episodes of a podcast consistently, every single week, I might quietly have told you it was unlikely.

But drawing on my ex...

Getting started with Facebook Ads (and what to expect from iOS 14) with Chase Chappell from 2021-03-30T04:12:07

Are you look for some advice on getting started with Facebook ads, without breaking the budget? If I told you it was possible with just $5 per day, would you believe me?

You should! I’m n...

Why user generated content is my top tactic in social media from 2021-03-23T05:00:38

User-generated content is one of the most effective, yet widely under-utilized tactics for growing a business online.

When you consider how affordable and low effort a user-generated cont...

What to expect from Instagram in 2021 from 2021-03-16T06:05:10

When it comes to understanding what to expect from Instagram in 2021, the truth is, they probably don’t even know.

Because Instagram has definitely switched from innovator to follower in ...

Getting the finances right so you can grow from a side hustle to a business with Parker Stevenson from 2021-03-09T04:43:42

If you want to evolve from a side hustle to a business you need to know what’s going on with your money and how to best utilize your cash flow.

In this episode, Parker Stevenson from Evol...

5 steps for developing a video strategy as part of your content marketing from 2021-03-02T04:38:38

Video is widely considered to be the number one way to connect with your audience and even if it’s not your favourite content format, it’s hard to avoid if you want to make sure you’re getting t...

It's time to start creating YouTube Shorts from 2021-02-23T08:00:11

If you’re short on time but big on getting results with your content, here’s how to start creating YouTube Shorts. And it’s well worth the effort!

A YouTube Short is basically like TikTok...

Why you need a Plan B plus when and how should develop one from 2021-02-16T07:20:17

If you don’t think you need a Plan B, this isn’t the episode for you. But if you’re open to it, read on. Because spoiler alert, no amount of positive thinking, manifestation and avoiding self-li...

What is comparison syndrome and how to stop it from holding you back personally and professionally from 2021-02-09T07:41:22

Comparison syndrome is basically when you compare yourself with others and make a judgement on where you rank against them.

It came happen personally. It can happen professionally. And it...

Are you doing too much on social media? That’s a social media dilemma I have a solution for! from 2021-02-02T07:43:49

It’s easy to do too much on social media. There’s always a new platform or a new content feature that everybody is spruiking as where you need to be or what you need to do to get the best result...

How to be a better speaker with Bosco Anthony from 2021-01-26T06:20:31

Have you ever wondered if you could become a better speaker? Many people think great speakers are born, but the truth is you can learn to be a better speaker.

Listen

Five questions to ask before hiring a Facebook Ads Agency or Consultant with Carolyn Lowe from 2021-01-19T00:46:54

If you want to hire an agency or consultant to manage your Facebook Ads, ask them these questions first.

In this episode, Carolyn Rowe from ROI Swift reveals the best questions you can as...

Don’t try to be everything to everyone with your content marketing, with Justin Brown from 2021-01-12T06:45:56

You’ve heard it from me before, but I’m going to say it again. Without a strategy, content marketing is just an expensive hobby.

In today’s episode I’m tackling that topic with Justin Bro...

How to find opportunities with these four strategies for boosting creativity and innovation from 2021-01-05T04:26:33

In 2021, I've decided to focus more on creating opportunities by opening up my thinking to discover new ideas that embrace creativity and innovation.

To achieve this, I'm rotating four st...

The truth about escaping the corporate cubicle and starting your own business with Heather Frechette-Crowley from 2020-12-29T07:07:48

Want to know the secret to escaping the corporate cubicle? You've just got to do it. But this is what you need to know to prepare because I’m talking all about the truth, the whole truth about w...

My digital marketing predictions scorecard one year on from 2020-12-22T02:19:52

In today’s episode I’m taking a step back in time to revisit my digital marketing predictions for 2020 and sharing my scorecard on what I got right and of course what I got wrong.

At this...

There is a better way to make connections on LinkedIn with Justin Brown from 2020-12-15T02:12:36

Are you trying to make connections on LinkedIn? It’s a fantastic platform for connecting with potential customers, but this is why so many people get it wrong and how you can do it better. Find ...

5 visual content trends for 2021 and how to use them from 2020-12-08T04:13:31

When was the last time you made a decision about whether to read more, listen more or watch more by sniffing? And in the year of social distancing, there’s a fair chance you’re not doing it by t...

What it’s like to be a TEDx speaker with Bosco Anthony from 2020-12-01T06:59:06

Have you ever thought about being a TEDx speaker? For most of us, it's either a bucket list item or the idea leaves you in a cold sweat.

Even if taking to the stage isn't your thing, Bosc...

5 social media trends for 2021 to start planning for in your strategy from 2020-11-24T06:07:36

It’s that time of year again, when start talking about the social media trends for 2021 you need to start planning for in your strategy.

But if you think I’m talking TikTok or Reels, thin...

Growing your business through paid social media with Carolyn Lowe from 2020-11-17T05:00:50

Growing your business with paid social media can be the difference between scaling fast and sluggish sales.

In this episode, Carolyn Rowe from ROI Swift lifts the lid on what you need to ...

Paid Media: Why you don’t always get what you paid for with marketing dollars and how to make sure you do from 2020-11-10T00:35:45

Paid media – when you use ads, influencers or even affiliates to get the word out there about your product or brand. It’s a great way to speed up your results, but make sure you are doing it rig...

Earned Media: What it is, how to get it and why it’s so valuable from 2020-11-03T08:31:51

Earned media – the content you haven’t paid for or published yourself – is one of the most valuable pieces of the marketing pie. Here’s how to get your own slice of the action.

In this ep...

Why owned media is still important and yes, you do still need a website from 2020-10-27T03:34:29

Do you think owned media is still important? Your website, content, even your Facebook page. The answer might, but shouldn’t, surprise you. In this episode, I'm exploring what owned media is and...

The three Rs of content that converts from 2020-10-20T05:44:47

Do you know what it takes to create content that converts?

To get yourself the best chance of delivering on the goals you set for your content marketing, make sure you tick the box for ea...

10 habits of highly successful content marketers from 2020-10-13T04:07:59

Have you ever wondered what it is that highly successful content marketers do differently?

2020 has been a year like no other so far for content marketing. As if the challenges of organic...

10 Instagram mistakes brands are still making in 2020 and how to avoid them from 2020-10-06T03:14:46

After ten years in our lives, people are still making fundamental errors when it comes to their Instagram strategy.

Not everyone makes every mistake. But a lot of people are making, one, ...

Are you a social media saint or sinner? from 2020-09-29T04:32:26

Do you know the rules for using social media? Your tactics may change but these fundamentals are timeless.

How to use Instagram Reels and three types of content you can create (even if you are in a non-visual niche) from 2020-09-22T04:42:51

When is the right time to get started with Instagram Reels? Right now! Organic reach is at it’s highest so here’s how to get started.

Okay it’s...

The rise of authentic influencer marketing with Neal Schaffer from 2020-09-15T05:48:42

If the word influencer makes you cringe, it’s time to rewrite the script with authentic influencer marketing. It’s emerging as the secret organic tactic to combat the pay t...

It’s not you it’s your offer – how to find the right offer for you, your business and your audience from 2020-09-08T08:00:55

Do you know how to find the right offer for your business. It needs to work for you, your business and your customer. Here’s the process.

Celebrating two years as a corporate cubicle survivor (and my escape plan for you to swipe) from 2020-09-01T04:34:09

If I wasn’t a corporate cubicle survivor, I’d be stuck in the same rut dealing with someone else expecting me to embrace their 1980s tactics.

Two years after getting back into my own busi...

10 common print on demand mistakes and how to avoid them from 2020-08-25T05:14:19

Last week I dug into the topic of creating physical products to supplement a digital product business. You can catch up on that episode if you missed it at jillianbowen.com/67 but today I’m goin...

How to sell physical products in your digital product business with low to zero start-up costs from 2020-08-18T05:51:14

If you sell physical products you can use Facebook shops and even digital product businesses can add to their inventory for low to no investment.

Getting to the heart of storytelling with Bosco Anthony from 2020-08-11T05:36:31

Right at the heart of storytelling you’ll find the secret to building a know, like and trust factor with your audience.

Bosco Anthony is an international and Tedx Speaker, Digital Storyte...

Why you should focus on your wants and needs before you chase your dreams from 2020-08-04T07:21:20

Every time I open Facebook or look in my email inbox, somebody is telling me how to achieve my dreams.

I used to think that was the whole point. Have big dreams. Chase after them. Pick yo...

Using threshold productivity to get stuff done from 2020-07-28T07:14:02

I developed threshold productivity to take the stress out of juggling multiple commitments as a solo business owner. It's not about getting more done - although that has been a happy side effect...

5 examples of frequently misused words and simple tricks to get them right from 2020-07-21T06:25:29

Misused words can drive you crazy. But these really simple tricks will help you get the word right and speed up the editing process.

How to improve your Facebook engagement from 2020-07-14T06:22:22

Do you want to improve your Facebook engagement? You’re not alone. That pesky algorithm is making it pretty hard these days to even be seen, let alone get the conversation flowing. In this episo...

Is it time up for TikTok? All the new features from the other social networks you can use instead from 2020-07-07T08:44:46

Here are some of the new features the big social media platforms are introducing to slow down the growth of TikTok, including:

• Why I'm not switching to the New Facebook just
Listen

How to create an endless supply of questions to keep your social media audience engaged from 2020-06-30T05:38:05

Keeping your social media audience engaged is increasingly challenging in line with the growing level of noise online.

One way to get the conversation started and continuing is to ask que...

Counting down the most challenging podcast episodes (and why) from my first year from 2020-06-23T05:55:53

When you’re creating challenging podcast episodes, you rarely push on because you think they will ultimately become your most fulfilling. But a funny thing happens with hindsight. As you look ba...

One year in and I’m sharing whether it was worth starting a podcast from 2020-06-16T05:06:55

...

How to buy an online business if you don’t want to start one yourself with Jaryd Krause from 2020-06-09T06:28:35

Freedom is one of the biggest appeals when it comes to starting an online business. But if the set up time and costs aren’t for you, here’s how to buy an existing one instead.

Jaryd Kraus...

Four more reasons why your website isn’t converting and how to get people to stay and take action from 2020-06-02T07:31:35

There may be more than one episode worth of reasons why your website isn’t converting, but fixing the problems is not as difficult as you imagine.

Listen

The three main reasons why people leave your website (and how to fix them) from 2020-05-26T06:37:32

You put a lot of effort into getting them there only to have people leave your website without converting. If you’re having trouble getting visitors to stay, you might be making one of these (ea...

How to create deeper more powerful personal connections (and why it’s smart business) with Todd Palmer from 2020-05-19T06:20:17

Here’s the deal – business is personal. When you do business you’re dealing with people. Employees, suppliers, customers, clients. They are all… yes, people! In today’s episode I’m catching up a...

How to use a podcast as part of your content strategy and what to do if you don’t have one with Kelly Glover from 2020-05-12T04:58:07

Is a podcast the missing piece in your content marketing strategy?

There’s plenty of information out there about HOW to start a podcast, but what about how to promote you...

The new Instagram desktop feature that is improving both my engagement and productivity from 2020-05-05T06:17:11

In this episode I’m trying to contain my excitement about the fact that Instagram has finally introduced more features that allow me to speed through my daily checklist front the comfort of my d...

The big questions about marketing in a crisis answered (including how to prioritize your budget) with Maresa Friedman from 2020-04-28T03:36:19

Are you wondering how to be marketing in a crisis? Marketing expert Maresa Friedman steps up to answers the tough questions. And that includes how to prioritize your budget and why understanding...

Five reasons why you should start a podcast from 2020-04-21T04:46:42

Does the world need another podcast? If you’re passionate about your topic and it interests the audience for your brand or business, then the answer is yes.

Here are my top five reasons w...

Getting unstuck and growing as a leader from the inside out with Todd Palmer from 2020-04-14T03:48:12

Do you feel like you’re not growing as a leader? In this episode, executive coach Todd Palmer explains how to get unstuck and move forward by dealing with imposter syndrome and learning how to l...

The three letter word to avoid if you want to keep innovative thinking flowing from 2020-04-07T06:29:26

What if the difference between getting stuck behind mental roadblocks and thinking creatively could be solved by deleting one, little three-letter word? Here's how it's possible.

How to get clear on your personal goal so it anchors you and your business during uncertain times from 2020-03-31T07:09:02

In this episode I’m taking you back to my focus foundation. The place where I secure my mindset so I can start, develop and continue on my path. And that starts with a pers...

I’m planning to pivot but here’s why I paused first from 2020-03-24T03:58:53

There's a lot of conversation about what to do in the world right now. I don't claim to have the answers, but as we push forward, I wanted to share my plan - and it's all about pivoting. But I'm...

How to stay legal with your lead magnet with Bobby Klinck from 2020-03-17T04:53:28

If you're using or planning to use a lead magnet to build you list, here's how to separate fact from fiction on the legal requirements.

Busting the myths about email deliverability with Laura Atkins from 2020-03-10T04:29:51

Email deliverability may not sound as ominous as social media algorithms. But get it wrong and all that hard work you put into emails might never be seen.

Did you know that what you send ...

Are you an introvert, extrovert or something else altogether from 2020-03-03T04:42:24

If you find it hard to fit easily into either an introvert or extrovert category, you probably find these personality labels frustrating.

And you’re not alone. It’s estimated that two-thi...

Why you should hire a VA even if you think you can’t afford it with Marie Hunter from 2020-02-25T04:28:35

Are you putting off hiring a VA because of the cost, the process or because you don't want to delegate? Here's why you must, even if you can't afford it.

In this episode, we're talking ab...

How to connect with your ideal audience without resorting to spammy self-promotion with Bobby Klinck from 2020-02-18T04:16:21

Is your ideal customer avatar (ICA) watching the Real Housewives or Seinfeld? And it does it really matter? In this episode, Harvard lawyer turned online entrepreneur Bobby Klinck joins me to di...

Insider advice on starting a virtual summit with Marie Hunter from 2020-02-13T21:06:47

If you're thinking about starting a virtual summit, here are the top tips from Marie Hunter, the founder of the Elevate Marketing Summit, to help get you going.

Even if you're not thinkin...

Navigating the highs and lows on the road to a successful online business with Marie Hunter from 2020-02-11T04:04:27

A successful online business takes patience and perseverance. In this episode, Marie Hunter, founder of the Elevate Marketing Summit shares the highs and lows of her journey, including her strat...

Some of your content will fail, so here’s how to brush yourself off and get better from 2020-02-04T04:51:31

Some content fails and it fails for lots of reasons.

I have content duds like everyone else. But when I’ve gone back and really looked at the core idea, I’ve realized that maybe I was a l...

You’re not Gary Vee, so please focus on creating quality content over quantity from 2020-01-28T03:41:34

Are you struggling to create content, epic content, every week? I’m giving you permission to stop trying – for now.

A lot of people will tell you that is a huge mistake.

I won’t. B...

Please stop creating content that isn’t aligned to your products and services if you want to sell more from 2020-01-21T04:37:13

If you’re creating content that doesn’t sell your products and services, you might as well just write that activity off as a hobby. And an expensive hobby at that.

Easier said than done? ...

How much money are you wasting on digital tools and how much do you want to fix that? from 2020-01-14T03:43:54

Have you ever received a receipt for a recurring payment on an app or subscription you forgot you even had? I have and I’m guessing you have too. You know that sinking feeling – the subscription...

How to get to inbox zero and save hundreds of hours of wasted time each year from 2020-01-07T04:23:55

Have you ever considered how much time you’re wasting on your email inbox each year? Or how satisfying it would be to get to inbox zero on a regular basis?

I’ve thought about these things...

My 2020 business and digital marketing strategy – what I’m planning to stop, start and continue from 2019-12-31T03:46:46

The first step in developing my strategy for the new year was to decide what I’m going to stop, start and continue. The second step was to put it out there, on the record and hold myself account...

3 digital marketing predictions for 2020 and how to action them in your strategy from 2019-12-24T01:59:36

You don’t need a crystal ball to predict there will be a lot of change for digital marketing, content marketing, social media and more in 2020.

But while predictions may be interesting, b...

How to monetize your skills and passion in your own business with Benjamin Shapiro from 2019-12-17T02:09:56

There’s nothing sweeter than being able to use your skills to run your own business. Unless of course you can monetize your passion at the same time. Benjamin Shapiro, host of The Martech Podcas...

How to control shiny object syndrome so it doesn’t control you from 2019-12-10T04:42:14

Shiny object syndrome can cost you serious time and money if it takes over your life. Here’s how to spot it and mange it so you can improve productivity and stay in control of your business, you...

Canva just announced these game-changing new features from 2019-12-06T08:08:09

Canva has just shared a huge list of initiatives they are rolling out from now and into 2020. These are game-changers and are so exciting I jumped straight off a livestream to record this episod...

Three things to do now if you want to start a new business (or improve an existing one) in 2020 from 2019-12-03T03:35:20

The end of the year, and the end of the decade, is fast approaching which means a lot of people are starting to dream about starting their own business in 2020. If that’s you, here are the three...

Hashtag you’re it! How to find and use hashtags to improve your Instagram reach and engagement from 2019-11-26T05:17:34

Who doesn’t #love hashtags? I'm explaining exactly how to find and use hashtags to improve your Instagram reach and engagement and tackling some of the big debates like how many hashtags you sho...

3 ways to get more clicks with your headlines without resorting to click bait from 2019-11-22T05:00

When it comes to writing headlines, don't over promise and under deliver. Here are three ways to get more clicks for your content without resorting to click bait.

Please do your research before buying a training program from an online expert from 2019-11-19T04:15:51

Not all offers from online experts are created equal, so it's important to do your research before you get stung if you want to avoid losing money and getting bad advice.

How to get more link options on Instagram from 2019-11-14T21:34:48

So, let’s talk about links on Instagram. Or more accurately, the lack of links on Instagram. Which is tough if you are trying to use the platform to drive traffic to your website. The availabili...

What to do if someone steals your content (or if you get accused of doing it) with Kelley Keller from 2019-11-12T03:48:52

So someone stole your content. Welcome to the world of online marketing. It’s going to upset you. You’re going to want to do something. But what are your options?

There’s a murky space be...

What is copyright and what exactly does it protect? With Kelley Keller from 2019-11-05T04:53:08

Copyright is the one thing you don’t need to know about – until you do need to know about it.

There’s a lot of confusion about what copyright is, what it protects and, importantly, what i...

How to use a swipe file without crossing the fine line between inspiration and copying from 2019-10-29T05:02:18

A swipe file is a complete game changer, whether you’re just starting out or a seasoned content creator. But how do you stay in the inspiration zone and not end up copying? There’s a whole world...

Why you need a swipe file if you are creating content and how to set one up from 2019-10-22T04:11:12

It’s tough to create something out of nothing, so a swipe file collection of content created by other people is a great reference to inspire your own content and marketing. But to use one effect...

How to create and use a content asset file to plan and organize your content from 2019-10-15T05:36:46

Creating content takes a lot of effort. So what are you doing with it after you hit publish? Over time, all those content gems sit in folders on your hard drive and the details get blurry. That'...

How to cut through the digital marketing clutter and find the best advice from 2019-10-08T07:36:27

Three things have been bugging me a bit lately when it comes to digital marketing and they are opinion overload, mistake heroes and comparison paralysis.

Love it or hate it, marketing sta...

Do you believe Hubspot’s claim that 70% of people prefer watching stories on Facebook? I don’t. from 2019-10-01T06:16:04

Hubspot shared a blog including a survey they undertook that said 70% of US consumers prefer to watch stories on Facebook over Instagram and Snapchat. I don't believe it. So I did my own survey....

Getting to done with Ash Roy from 2019-09-24T07:55:37

If you have something you’ve been putting off, an idea sitting on the shelf gathering dust that needs to gets some fuel in its tank, Ash Roy knows how to get you to done. Ash is a productivity e...

Creating content that builds your business with Ash Roy from 2019-09-17T06:12:03

Creating content is all about finding the right information for the right people and getting it to them at the right time. After more than 180 podcast episodes, online business consultant and co...

Part 2: The 5 step batching process that cuts my content creation time in half from 2019-09-10T06:28:04

Find out the exact five steps I use for batching my content, whether it’s podcast episodes, blog posts or social media. The process works for any kind of content creation and can be adapted easi...

Part 1: How to start batching your content creation from 2019-09-03T05:01:03

How I use batching to cut my content creation time in half and produce weekly content consistently without stress (or skipping weeks).

Part 2: How to tap into your natural storytelling ability, with memoir author Louisa Deasey from 2019-08-27T04:02:52

Great storytelling has the power to differentiate you from all the other voices competing for attention.

Louisa Deasey has spent 20 years learning the craft behind behind being a great st...

Part 1: How to tap into your natural storytelling ability, with memoir author Louisa Deasey from 2019-08-20T05:35:57

From penning letters to friends across the globe as a child, to twenty years of journalism and more recently two published memoirs, Louisa Deasey knows a thing or two about telling stories.

More tips on how to write when you don’t feel like writing (Part 2) from 2019-08-13T07:00:41

Don’t feel like writing? You’re not alone. Sometimes it’s writer’s block. Sometimes it’s procrastination. But let’s talk about solutions not problems! A couple of weeks ago, I shared my first fi...

BIG NEWS Publish to Instagram from your desktop with Facebook Creator Studio from 2019-08-02T23:51:56

Big news announced today, you can now publish to your Instagram feed and IGTV from desktop using the Creator Studio in Facebook. In this episode I'm explaining exactly how to get started.

How to write when you don’t feel like writing – 5 tips to get the words flowing (Part 1) from 2019-07-27T07:34:53

One of the hardest things to do is write when you don’t feel like doing it. Maybe it’s writing block. Maybe you have too many distractions. Or maybe you just don’t enjoy writing and you’re procr...

Visual content that converts – how to create eye-catching graphics even if you’re not a designer with Canva Queen Nicholette von Reiche from 2019-07-21T06:41:56

Have you ever wondered why you stopped scrolling through a social media newsfeed to look at a post? There’s a good chance the visual content caught your attention.

With organic reach at a...

10 LinkedIn Marketing Lessons I've Learned Over The Last 10 Years from 2019-07-14T10:28:01

Everybody is talking about the untapped potential of LinkedIn for marketers. But is it right for you? And do you really need another social network. With ten years of experience marketing on Lin...

Facebook Organic Reach Secrets: Why Video Gets Results from 2019-07-09T04:04:18

Do you remember the days when you shared an update on a Facebook Page - and people actually saw what you posted? Facebook organic reach is at an all-time low. So, what do you do? Pay to play? Or...

How to use affiliate marketing to monetize your content from 2019-07-02T07:40:49

If you’re blogging, vlogging or podcasting and you’re not finding some way to monetize it, you’ve just got yourself a very expensive hobby.

That’s where affiliate marketing comes in. You ...

Having The Courage To Fail, Keep Going And Ignore The Experts with Bobby Klinck from 2019-06-24T21:53:04

Have you ever wondered why people buy from one person and not another?

Bobby Klinck is a Harvard educated lawyer who pivoted to running his own online business selling legal templates and...

Three Reasons Why Content Fails (And How To Fix Them) from 2019-06-18T06:55:45

Have you ever created a piece of content you were positive was going to set the world on fire? Then crickets.

Sometimes great content fails. We've all been there. If I knew the magic form...

Are You Ready To Get Your Content Fix from 2019-06-10T09:13:31

Content creation, content marketing and social media can make your head spin!

Do you want to know how to use content and social media to make people aware of your business, build engageme...