How to create and use a content asset file to plan and organize your content - a podcast by Jillian Bowen

Creating content takes a lot of effort. So what are you doing with it after you hit publish? Over time, all those content gems sit in folders on your hard drive and the details get blurry. That's why I log my content in a content asset file - or database. All the important details, including keywords, publish locations - even internal and external links. When I'm planning or looking for related content, I hit my database and search quickly and easily. This is how to create your own. And get a copy of mine.

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