How to spy on your competitors (and why it’s important) - a podcast by Jillian Bowen

Do you spy on your competitors? Most of us do. And it's a good thing! As long as you put a bit of structure in and turn the snooping into a competitor analysis.

The process of collecting and reviewing information about rivals and peers can help you to establish an edge over them by learning from their successes and failures.

In this episode, we’ll walk through the key steps of creating a competitor analysis, then how to turn that new knowledge into actions.

Further episodes of The Content Fix

Further podcasts by Jillian Bowen

Website of Jillian Bowen