How to use Pinterest for business with Alisa Meredith - a podcast by Jillian Bowen

If you’re not sure how to use Pinterest for business you’re in good company – lots of people feel that way. Pinterest expert Alisa Meredith joins me to share all her top tips for how to make Pinterest work for your business. And to bust a few myths about the different niches you’ll find there. It’s a much bigger opportunity than most people realise!

In this episode, Alisa shares her advice on how to use Pinterest for business, including:

• The results her very first Pinterest client is still getting – five years on!
• The results I’m still getting from using Tailwind for Pinterest even though I haven’t been active for a couple of years.
• Who should be on Pinterest (spoiler alert there are some surprises, like sport being in the list of top interest categories and there’s one other ‘surprise’ top one as well).
• The search habits of Pinterest users that make it possible for small businesses to compete with the big brands.
• The most important thing to consider if you want to be ‘found’ via search in Pinterest.
• How to create content that will draw potential customers to your website.
• How to avoid looking like you’re ‘going in for a kiss at the beginning of the first date’ on Pinterest.
• The important differences between marketing a physical product and marketing services or digital products on Pinterest.
• How Pinterest is becoming more social as a platform.
• The new opportunity emerging that opens up Pinterest for people who thought they’d ‘left it too late’.

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