Paid Media: Why you don’t always get what you paid for with marketing dollars and how to make sure you do - a podcast by Jillian Bowen

Paid media – when you use ads, influencers or even affiliates to get the word out there about your product or brand. It’s a great way to speed up your results, but make sure you are doing it right to get the return on investment you deserve.

In this episode I'll explain exactly what paid media is and why it is not as simple as handing over your credit card.

And I'll share with you the key areas to focus on and how to start building your paid media strategy.

Paid media focus areas:

• How paid media fits into a successful marketing strategy
• Why there is more to paid media than buying ads
• The pros and cons of paid media
• Why there is more to a successful ad campaign than just putting down a credit card
• Why all influencers are not alike, particularly when it comes to the zeros in their fee
• The key quality areas to develop for a successful referral program
• How much you should pay affiliates, and why the price varies so much between physical and digital products.

Further episodes of The Content Fix

Further podcasts by Jillian Bowen

Website of Jillian Bowen