The new Facebook Group tools you can use to grow your community and improve engagement - a podcast by Jillian Bowen

Everyone seems to have a Facebook group these days. Big groups, small groups, temporary groups for specific campaigns, local groups and plenty of fan groups.

And let’s face it. Unless you were running the Kmart Air fryer fan group, there is just so much competing attention that it is becoming really hard work to keep your audience engaged.

Facebook Group features have become a little stale over the last few years and the new features like Units just didn’t deliver the user experience people were expecting.

But it seems Facebook is still pretty committed to keeping Groups at the forefront and has just announced a slate of new tools to help group admins create better experiences.

They are broken down around four core categories:

1. Build the community you want and strengthen culture
2. Deepen connections
3. Manager your community
4. Sustain your community

Lovely sub-headings but in this episode, we’ll crack them open a bit more to find out what that’s all about and what you can actually do with the new features available.

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