How to Develop a Compelling Marketing Idea in 4 Steps - a podcast by Copyblogger Media LLC

Want to be more persuasive? You need to start with a great idea. Here’s how to develop one. We think of ideas as coming in a flash of inspiration … but when you’re talking about the “big idea” that informs persuasive communication, it pays to actually develop your idea systematically. Brian Clark thinks a lot... Listen to episode

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