Podcasts by The Copyblogger Podcast

The Advantage of Email Marketing, Featuring Nathan Barry of ConvertKit from 2020-03-30T13:52:13

ConvertKit founder and CEO, Nathan Barry, returned to the podcast this week and joined host Darrell Vesterfelt to talk about how he got his start, the competitive advantage of email marketing, a...

How to Write Content That Resonates, Featuring Stefanie Flaxman from 2020-03-16T14:00

Copyblogger’s Editor-in-Chief, Stefanie Flaxman, joined host Darrell Vesterfelt this week to talk about translating the traffic that comes to your website and how to create compelling content to...

How to Conquer Your Fear of Selling, with Leah Neaderthal from 2020-03-09T21:33:29

The founder of Smart Gets Paid and sales coach for women entrepreneurs, Leah Neaderthal, joined host Darrell Vesterfelt this week to talk about strategies to “… master business developm...

How to Build Remarkable Products to Grow Your Business, with Ramit Sethi from 2020-03-02T15:00

This week on The Copyblogger Podcast, Tim Stoddart had the opportunity to speak with entrepreneur, New York Times bestselling author, and founder of iwillteachyoutoberich.com, Ramit Set...

What You Should Talk about on Your Podcast, with Tara McMullin from 2020-02-17T23:22:50

Welcome back to The Copyblogger Podcast, and this week Darrell Vesterfelt speaks with podcasting expert Tara McMullin about the ins and outs of podcast production for content marketers.

I...

How to Win at Search in 2020 from 2020-02-10T12:40:17

This week, Copyblogger partners Darrell Vesterfelt and Tim Stoddart returned to talk about the importance and opportunities of SEO for today’s content marketers.

In this conversation, Dar...

How to Turn Pro as a Freelance Writer from 2020-02-03T15:00

Darrell had the opportunity to interview guest Ed Gandia — from High-Income Business Writing — on what it takes to go pro as a freelancer.

In this conversation, Ed talks about the power o...

How You Talk to People Matters: Marketing Segmentation and Personalization, with Brennan Dunn of RightMessage from 2020-01-27T20:34:11

Darrell interviews Brennan Dunn, the founder of the popular online course Double Your Freelancing Rate, and the software RightMessage.

In this conversation, Brennan talks about how we nat...

Podcasting Still Matters, with Pat Flynn from Smart Passive Income from 2020-01-21T01:14:20

In this episode, Darrell talks with Pat Flynn from Smart Passive Income about why it’s not too late to start a podcast, and why it’s one of his favorite content marketing platforms.

These...

The New Look Copyblogger in 2020 from 2020-01-14T19:40:08

Copyblogger partners Darrell Vesterfelt and Tim Stoddart use this episode to talk more specifically about the new content marketing plan for 2020.

Darrell and Tim also also share strategi...

New Year, New Copyblogger from 2020-01-08T15:00

In this episode, Darrell and Brian share about a new change to Copyblogger Media, and expose some of their exciting plans for the future of Copyblogger in 2020! Brian, Darrell, and Tim Stoddart als...

The Self-Reliant Entrepreneur, with John Jantsch from 2019-10-23T14:00

In this episode, Darrell talks to John Jantsch — the founder of Duct Tape Marketing — about his new book titled The Self-Reliant Entrepreneur. The two talk extensively about the why behind entrepre...

Consistency Will Take You Further from 2019-10-02T14:00

In this episode, Darrell talks with Matt Ragland, the Director of Customer Success for Podia. Darrell and Matt Ragland dive into more thoughts about online education, Matt shares his story of build...

The Past, Present, and Future of Online Learning from 2019-09-25T14:00

In this episode, Brian Clark and Darrell Vesterfelt talk about the past, present, and future of online education. Brian shares about his most recent product and launch, and he and Darrell compare n...

How to Get More of the Right Things Done from 2019-09-16T14:00

Productivity coach Charlie Gilkey talks about going from ideas to completed projects — and how to take a more balanced approach to getting it all done. We all have amazing ideas for projects. What ...

Why the Future Is Still Email from 2019-09-09T14:00

In this episode Brian Clark and Darrell Vesterfelt dive deep into the topic of email. Think email is an outdated tool? Think again. After learning some interesting data, you might reconsider past c...

What’s Next for Copyblogger Media? from 2019-09-03T12:00

In this episode, Brian Clark hosts the Copyblogger FM podcast for the first time, and reveals — among other things — why he’s returning to Copyblogger and aiming to reinvent it along with new partn...

How Smart, Nimble Companies Are Using Webinars Today from 2019-08-26T14:00

Copywriter and webinar strategist Beth Hayden talks about some of the most effective ways companies are using webinars. Some people feel that webinars seem a bit old-fashioned. But there are a lot ...

The Clarity Method: A Conversation with Tim Brownson from 2019-08-19T14:00

Tim Brownson talks about how we can use our values to design our businesses and make wiser decisions. Tim Brownson has been coaching (and teaching coaches) for decades. In that time he discovered t...

Digital Business Trends and the Latest on the Rainmaker Platform from 2019-08-12T14:00

Challenges and opportunities for content-driven business in 2019 and beyond … and a new look at a content marketing platform. Ed Bardwell, president and new owner of Rainmaker Digital Services, dro...

4 ‘Naive’ Business Principles for Enduring Success from 2019-08-05T14:00

Ever been told you’re “too nice” to run a business? Yeah, I’m gonna call BS on that. I can’t tell you how many times I’ve been told I lack the “killer instinct” to run a successful business. All I ...

How to Write an Epic Blog Post, Part 3: Polishing and Promotion from 2019-07-08T21:00

Part three of our series: How to polish and promote an epic blog post or other piece of remarkable content. You’ve got your first draft of a solid, dare we say “epic” piece of content. Now it’s tim...

How to Write an Epic Blog Post, Part 2: Getting It Written from 2019-07-01T14:00

Part two of our series: How to write an epic blog post or other piece of remarkable content. OK, you’ve assembled a pile of research and done some careful thinking, and now it’s time to write. Now ...

How to Write an Epic Blog Post, Part 1: Thinking and Research from 2019-06-24T14:00

New series! Part one: How to prepare to write an epic blog post or other piece of remarkable content. What’s the best antidote to the glut of content? Better content. Much better content. This epis...

3 Almost Magical Headline Ingredients for More Traffic, Engagement, and Shares from 2019-06-17T14:00

Want to do a little bit of work and see really good results with your content? Make some time to learn about crafting great headlines. Copyblogger has long been known for its articles about headlin...

Lessons Any Business Can Learn from an Impressive Influencer Marketing Fail from 2019-06-10T14:00

Has the “influencer bubble” really burst? Maybe, but … probably not This week I’m talking about some real-life lessons any business owner or marketer can learn from a very public marketing fail. In...

13 Ways of Looking at a Headline from 2019-06-03T14:00

Having a hard time coming up with headline ideas? Here are 13 tweaks, prompts, and hacks to keep you moving. We’re working on headlines this month for our Copyblogger content challenge — but someti...

The 7 ‘Bad’ Habits of Incredibly Successful People from 2019-05-27T14:00

It turns out those successful people you admire aren’t always so perfect. We love to give advice about all of the good habits you should be cultivating as a marketer and businessperson. But in the ...

Writers: How to Move from Making a Living to Driving Revenue from 2019-05-20T14:00

Are you writing for a paycheck … or to create revenue for your organization? Professional writers make a living. Conversion writers generate revenue. A lot of otherwise capable writers are a little...

Choose the Right Frame to Boost the Power of Your Content from 2019-05-13T15:00

Looking to create a much greater impact with your content? Start by understanding how it’s framed. It’s a little early for a Book Club episode, but I just read the new edition of George Lakoff’s Do...

How Copywriting Teacher Belinda Weaver Reenergized Her Email List for Massive Engagement from 2019-05-06T22:30

Some advice from Rainmaker Digital Services spun copywriter and teacher Belinda Weaver into a surprising new direction with her content. When our colleague Robert Bruce told me about some advice he...

3 Reasons Why Really Good Writers Sometimes Can’t Find Great Clients from 2019-04-29T14:00:23

Three ways that good writers can find the great clients they deserve. It really does break my heart to see a terrific writer who can’t find those wonderful writing clients — the ones who have inter...

3 Slightly Embarrassing Emotions that Drive Effective Copywriting from 2019-04-22T14:00

Speaking to your prospects’ emotional brains isn’t manipulative — it’s just good communication. Copywriters have known it for many decades, and brain researchers have started to find the evidence t...

Get 10 Content Marketing Boosters in 20 Minutes from 2019-04-15T14:00

“Document your content marketing strategy” can sound about as exciting as “buy new socks.” Improving your content marketing strategy might not feel like the most fun thing you’ll do this week, but ...

Becoming the ‘Chief Empathy Officer’ of Your Copy and Content from 2019-04-08T14:00

The lines between content and copywriting, and why you want to make yourself the “Chief Empathy Officer” for your audience. Today I wanted to talk about some distinctions that have been on my mind ...

One of the Most Important Marketing Decisions You’ll Ever Make from 2019-04-01T14:00

While no single tactic is a “magic bullet” for your content marketing, this one comes pretty close. Rainmaker Digital’s Robert Bruce comes back on the show this week to talk about the easy-to-miss ...

What Nobody Wants to Hear about Content Marketing from 2019-03-18T14:00

The key to marketing success isn’t the latest shiny tactic. It’s making sure that your tactics are resting on solid strategy. Everyone wants “the magic bullet” that will give them the audience, tra...

Getting Your Big, Scary Projects Finished: A Conversation about Growing Gills from 2019-03-11T14:00

A look into why it’s so hard to move forward with creative work This week I was so pleased to be able to connect with Jessica Abel, author of Growing Gills: How to Find Creative Focus When You’re D...

When Is It Time to Bring in a Professional Copywriter? from 2019-03-04T15:00

Is it better to do all of your own copywriting and content marketing, or to bring in a pro? We teach so much copywriting technique and strategy at Copyblogger that you might think anyone could “DIY...

Using Content to Systematically Move Prospects Toward a Purchase from 2019-02-25T15:00

Prospects need to be at the right stage of awareness before they can move forward with a purchase. And content marketing is a superb way to get them there. Today, I touch on some specific ways that...

Understanding the Lifecycles of Your Website, with Pamela Wilson from 2019-02-18T15:00

There’s a huge volume of content marketing advice out there — but most of it only applies to certain sites. Pamela Wilson joins us to talk about “content lifecyles” of websites, and how to know pre...

5 Ways to Manage a Stress-Induced Creative Slump from 2019-02-11T15:00

Stressed out? Anxious? Just out of sorts? Stress can wreck havoc with your creative productivity. Here are some thoughts on how to manage it. These are stressful times, and you’ve probably noticed ...

3 Ways Strategic Content Can Drive Measurable Business Outcomes from 2019-02-04T15:00

Creating excellent content is expensive — in time, money, or both. Make sure your content marketing strategy is driving real business results. Too many businesses think of blog posts and podcasts a...

The Social Media Platform Every Content Creator Should Be Using in 2019 (Nope, It’s Not Facebook) from 2019-01-28T15:00

Think you know what LinkedIn is all about? Today’s conversation with Amber Naslund may get you seeing the platform in a new way. Amber Naslund is a writer, speaker, veteran content and social media...

Real Talk about Generating High-Quality Content from 2019-01-21T18:11

Thoughts on how to create really good content … without a huge team or an unlimited budget Content strategist Ronell Smith joins us this week to talk about how to tackle high-quality content … even...

A Conversation with Paul Jarvis about Staying a ‘Company of One’ from 2019-01-14T15:00

We often take it as a given that businesses should always grow — but is that really true? Writer, designer, podcaster, and software creator Paul Jarvis has a lot of experience with all kinds of bus...

The 3 Plus 1 Foundational Elements of Effective Persuasion from 2018-10-29T14:00

The foundation you choose for your persuasive copy can make all the difference. I’m sometimes asked — do I think that high-priced copywriting courses are worth the money? Often the answer is absolu...

5 Essential Copywriting Techniques from Copyblogger from 2018-10-22T14:00

If marketing or content strategy plays any role in your professional life, you need to understand copywriting. Here are five of our most important bits of advice for writing that persuades. Persuas...

5 Ways to Recover Your Professional and Creative Confidence from 2018-10-15T14:00

“The big distinction here is to see confidence as an ability that you keep getting better at.” – Dan Sullivan Ever have a wobble in confidence? Ever have trouble moving forward with a project, beca...

5 Stinky Sardine Secrets to Make Your Content More Fascinating from 2018-10-08T17:15

How to stand out in a sea of boring content? It might be time to get stinky … Content marketing only works if your content is interesting enough to make people want to read, listen to, or watch it....

The Mindset ‘Hack’ that Frees Your Creativity and Makes You Happier from 2018-09-24T14:00

Sometimes the difference between success and frustrating failure is just a question of mindset. Carol Dweck’s book Mindset hit me like a brain-bomb some years back, and from time to time I like to ...

How to Kill Your Sales and Mess up Your Business: Lessons from a Used Car Salesman from 2018-09-18T21:45

When does traditional sales advice actually push prospects further away? We’re returning this week to selling … the effective kind, and the other kind. In this 25-minute episode, I talk about: Ster...

The 7 Things Writers Need to Make a (Good) Living from 2018-09-04T14:00

Ever been frustrated by the daunting task of making a (really good) living as a writer? I have some thoughts on what it takes … Your friends and family might think you’re nuts for pursuing it, but ...

Are You Making These Social Media Marketing Mistakes? from 2018-08-27T14:00

Busting social media marketing myths with Social Media Lab’s Scott Ayres. Social media marketing is one of those topics that invites a lot of lore: snippets of advice that get passed around that do...

Fix These 7 About Page Mistakes for More Traffic and (Possibly) Better SEO from 2018-08-20T14:00

“You’re so vain … you probably think your About page is about you …” A recent Google update has a lot of sites looking to improve their About pages. (We’ll talk more about that update in a future e...

7 Ways to Boost Your Creativity from 2018-08-13T17:00

There’s so much content marketing out there that’s perfectly ok … but it lacks creative spark. Here are some ways you can get more vitality into your blog posts, videos, and podcasts. When we write...

A 10-Step ‘Checklist’ for Your Content Marketing Site from 2018-08-06T14:00

Have a new content site, or an existing site that needs more focus? Here’s a “checklist” of 10 things to keep in mind. Whether you’re starting a brand-new content site or have one that just needs a...

The 3 Keys to Publishing Strong Content … Even If You Aren’t a ‘Great’ Writer (Yet) from 2018-07-30T14:00

How can we find the confidence to publish regularly — when we’re not completely confident in our writing ability yet? “Publish regularly!” is one of the frequent commandments of content success. “O...

Fix These 3 Points of Failure to Get Better Results for Your Content from 2018-07-23T22:00

A quick three-step check to make any piece of content more interesting and more effective. While doing critiques for our private community of content marketers, I noticed a pattern emerging. That p...

Big Changes at ConvertKit: A Discussion with Founder Nathan Barry from 2018-07-16T14:00

ConvertKit founder Nathan Barry dropped by to talk about their platform, their evolution, and why they’ve taken a leap into a brand-new name and identity. Editorial note: ConvertKit recently announ...

3 Skills to Master to Become a Marketing Badass this Year from 2018-07-09T20:30

Most of us won’t make a living making “pure art” that only serves our creative expression. But you won’t make a reasonable living writing cynical garbage, either. Hope your new year is going well! ...

The Quiet Power of Conversational Copy from 2018-06-18T14:00

A lot of us feel a tension between effective copywriting and content that fully respects our audiences. “Conversational Copywriter” Nick Usborne joins us to talk about why that’s a false choice. Ni...

5 Rules of Thumb to Relieve SEO-Induced Stress from 2018-06-11T14:00

Does search engine optimization seem depressingly hard to stay on top of? Things do move quickly, but that doesn’t mean you have to let it drive you nuts. Over the past 10 years, Brian Clark has dr...

How to Use the GDPR to Make Your Business Stronger than Ever from 2018-06-04T14:00

Lots of businesses and marketers are scrambling over the new data protection law, GDPR. But Tara Gentile is here to talk about some of the real-world benefits it can bring — not just to consumers, ...

‘Good Karma’ Selling that Works: A Conversation with Tim Paige from 2018-05-14T14:00

Tim Paige is that rarest of creatures: A really good salesperson who understands the people who aren’t (yet). This week, I was pleased to be able to interview “webinar gun for hire” Tim Paige, to t...

How to Get More Comfortable (and Effective) at Selling from 2018-04-30T14:00

Selling is a skill, not an innate talent. But that doesn’t mean it’s always comfortable to learn. Too many content creators have amazing audiences and a wonderful product or service — but they fall...

Privacy and Permission in the Wake of Cambridge Analytica from 2018-04-23T14:00

Legislators, citizens, and advertisers are all concerned about the trends in privacy and permission on social platforms — but they’re concerned for different reasons. Even as Facebook tries to dodg...

Seth Godin and How to Create Change from 2018-04-16T14:00

A conversation about what matters in marketing and business. I was delighted to be able to catch up with our friend and one of my favorite teachers, Seth Godin. In this 19-minute conversation, we t...

Email? Chatbots? Social? How Are We Supposed to Reach People? from 2018-04-09T14:00

Given everyone’s crowded inboxes and fragmented attention spans — what’s the best way to reach people? Content and permission marketing have been a wonderful development. It’s great to be able to c...

The Double-Edged Sword that Can Make (or Break) Your Content from 2018-03-26T14:00

There’s an incredibly useful tool that can actually sabotage your content … if you don’t use it correctly. Note: If you want to know more about the upcoming Creative Content Foundations class, get ...

Make More Progress by Getting (Gently) Out of Your Comfort Zone from 2018-03-19T14:00

What’s the best way to handle overwhelm, especially when it comes with a side of procrastination? Note: If you want to know more about the upcoming Creative Content Foundations class, you can drop ...

Are You Doing Content Marketing Wrong? from 2018-03-12T14:00

It’s time for the latest round of “Content Marketing doesn’t work any more” stories. Can you tell these make me a little cranky? It’s official — content marketing has moved from the Gartner Hype Cy...

Storytelling for Modern Content Marketing (Part 2 of 2) from 2018-03-05T15:00

Tech and tactics come and go — but storytelling lasts forever. In this episode, Shane Snow and Joe Lazauskas of Contently share their favorite techniques for developing a storytelling edge. (Part 2...

Storytelling for Modern Content Marketing (Part 1 of 2) from 2018-02-26T15:00

Tech and tactics come and go — but storytelling lasts forever. In this episode, Shane Snow and Joe Lazauskas of Contently share their favorite techniques for developing a storytelling edge. (Part 1...

10 Quality Factors Search Engines Need to See on Your Site from 2018-02-19T15:00

What do the search engines mean by a “high quality site”? While technical SEO still exists, a huge chunk of modern search engine optimization consists of “generating high-quality content.” So what ...

A Simple Content Strategy to Make Your Site Massively More Useful from 2018-02-12T15:00

Here’s a simple way to make the best use of your time when you’re creating new content, improve your SEO, and create a great user experience on your website. Whether you’ve created a lot of content...

How to Avoid a Heartbreaking Business Failure from 2018-02-05T15:00

I see and hear the horror stories on Facebook, on LinkedIn, at conferences. Folks who spend months or sometimes years on a big, bold business idea … only to see it die at launch with no sales. You ...

Hey Writers: Let’s Get You Paid What You’re Worth from 2018-01-29T15:00

The web needs talented writers. So why is it (sometimes) so hard for the best writers to get paid what they’re worth? There are so many really good writers out there who are thiiiis close to making...

5 Keys to Making Your Content More Shareable from 2018-01-15T15:00

Content sharing is the great “free ride” of 2018. You get more people looking at your stuff, and you don’t have to pay a dime for it. But you do need to set your content up for sharing success. Opt...

3 Observations on Trends (but not Predictions) for 2018 from 2017-12-18T15:00

I don’t believe in predictions. The future isn’t a mystery novel, with carefully selected clues left for us to decipher. But there’s something I do think is useful to watch. Rather than trying to m...

3 Tips Now to Build a Strong Foundation in 2018 from 2017-12-11T15:00

January is the traditional month to work on goals for the new year, but there’s a lot to be said for starting in December. Today, in the middle of a month that can often be hectic and chaotic, I th...

The 3 Success Factors that Help Writers Earn a Great Living from 2017-12-04T15:00

Why do some of the most talented people see the least success? Sometimes they’re held back by misconceptions about marketing and sales. Some of the most talented people out there don’t get the reco...

How to Recognize a Great Content Idea from 2017-11-27T15:00

It’s hard enough to come up with ideas — but when we do, how do we know they’re any good? How can we evaluate our ideas and make sure we’re choosing the ones that will create the best content? Shan...

How to Cultivate a More Meaningful Gratitude Practice from 2017-11-20T15:00

Do the usual “gratitude practices” ever feel formulaic or simplistic to you? Here are some that I’ve found can go a little deeper. This week as we head toward U.S. Thanksgiving, you’ll see a lot ab...

Advice for Poets, Advice for Killers from 2017-11-13T15:00:40

William Maynard of the Bates agency once wrote that “… most good copywriters fall into two categories. Poets. And killers. Poets see an ad as an end. Killers as a means to an end.” And David Ogilvy...

Face Your Business Fears on Halloween Week from 2017-10-30T14:00

Happy Halloween week! Today we’re talking with Rebecca Tracey about entrepreneurial fear — how it holds us back and what we can do about it. I’ve been talking this month about entrepreneurial fear ...

How to Make Smarter Decisions about Your Website from 2017-10-23T14:00

Neuroscience tells us that making decisions for our content strategy or our websites is “cognitively expensive.” In simpler terms — it’s exhausting. Here are a few “back of the envelope” factors th...

A Series of Unfortunate Content Events from 2017-10-02T14:00

5 painful mistakes I’ve seen writers, marketers, and business owners make … and how you can avoid them We all make mistakes — but it sucks a lot less to learn from someone else’s. In this 18-minute...

The Evolution of a Successful Copywriter from 2017-09-18T14:00

How one freelance copywriter found his groove, and how you can find yours, too. Lots of our listeners are freelance copywriters — and many more would like to do some writing as a “side hustle,” whe...

7 Ways to Improve Your Marketing by Harnessing the Power of Evil from 2017-08-28T14:00

Think marketing is evil? Only if you’re doing it right … Every once in awhile, I run across someone who hates me, my job, my website, and my company, because after all, marketing is intrinsically i...

Smart Questions from our Brilliant Audience from 2017-08-14T14:00

A collection of great questions from our smart audience! I love audience questions! Thanks to four thoughtful folks this week for asking questions (or leaving their thoughts) to spark this week’s r...

Does the Web Have Enough Patience for Your In-Depth Content? from 2017-08-07T14:00

A comment from one of our blog readers sparked some thoughts… A reader left a great question as a blog post comment, and the answer took us to some fundamentals about the role of content on our sit...

How to Write (Much Better) Blog Comments from 2017-07-31T14:00

Seems simple enough, right? Then how come so many people are terrible at it? In principle, leaving a comment on someone’s blog, podcast, or social media account doesn’t seem too tricky. Enter your ...

Which Works Better: Positive or Negative Content? from 2017-07-17T14:00:28

Which works better in content marketing — positive messages or negative ones? Well … it depends. On the one hand, as content marketers, we want to associate ourselves and our content with lots of g...

How to Attract the Exact Customers You Want from 2017-07-10T14:00:06

Being able to visualize a specific and vivid “who” is one of the most important things you’ll ever figure out in your marketing or your business. Digital marketing always offers fun and shiny new t...

How to Create Stability and Success as an Artist from 2017-07-03T14:00:20

We all know the cliche of the starving artist — but how about the thriving artist? Jeff Goins has some advice on how to “build a bridge in the direction of your dream.” Today we invited our friend ...

Two Powerful Resources for Life-Changing Growth from 2017-06-19T14:00

Can we change who we are? Are we stuck with the aptitudes and habits we have today, or can we make fundamental changes? And if change is possible … are we up to the challenge? It’s funny when you t...

How to Turn All that Marketing Advice into Action from 2017-06-12T14:00

Are you a “training addict”? Wondering how to handle all of the marketing and business information you’re taking in? Allow me to suggest a plan. It’s easy to say, “Just don’t read or listen to any ...

How to Develop a Compelling Marketing Idea in 4 Steps from 2017-06-05T14:00

Want to be more persuasive? You need to start with a great idea. Here’s how to develop one. We think of ideas as coming in a flash of inspiration … but when you’re talking about the “big idea” that...

Getting Over the Fear of Selling from 2017-05-30T13:00

Is your fear of selling keeping you from where you want to go? Selling is part of business — but it makes a lot of us nervous (especially writers, I’ve noticed). I think that’s because we have skew...

Talking Community and Digital Business with Tara Gentile from 2017-05-22T14:00

A business community for the new economy I had a lot of fun talking with Tara Gentile about her new community for digital business owners. In our 28-minute conversation, we talked about: How Tara e...

Plagiarism, Self-Deception, Bad Sandwiches, and Other Interesting Disasters from 2017-05-15T14:00

Perception is not reality. Reality is still reality. The great thing about the Internet is, when people do really dumb stuff, we all get to find out about it … and maybe even learn something. Today...

Professional Writers: Find Out How to Get Certified by Copyblogger from 2017-05-01T14:00

Our certification program for content marketers will be opening up again soon. If you’re a professional writer, particularly a freelancer, you’d probably like to know how to get more high-quality c...

The Painful Core Lesson Taught by 3 Astonishing Big-Brand Fails from 2017-04-17T14:00

Has the entire business world lost its mind? Some thoughts on interesting disasters … and on how to do your homework for better results. Today’s a bit of a two-parter. First, I talk about some of t...

5 Mindset Habits that Actually Work from 2017-04-03T14:00

There’s so much mindset advice out there to make you more successful … but is it doing you more harm than good? A lot of advice about business and success focuses on mindset — those mental habits w...

On Grammar, Usage, and Not Being a Great Big Jerk from 2017-03-27T14:00

In memory of Washington Post copyeditor, Bill Walsh, and the finer points of grammar and usage peeves. When you write about writing, there are few topics more lively than our favorite grammar and u...

Creative Strategies for Content Writers from 2017-03-20T14:00

This week, I talk with copywriter and content creator Kaleigh Moore about her tips for staying productive and creative. Content marketing isn’t an easy game — and when you create content for client...

A New Ultra-Easy Resource for Creating Excellent WordPress Sites from 2017-03-13T14:00

A conversation with Brian Gardner about the evolution of WordPress and new things happening at StudioPress Self-hosted WordPress is a wonderful thing … except for all the hard parts. Like figuring ...

Thriving Freelancers and Clients from Hell from 2017-02-20T15:00

What’s a freelancer’s biggest nightmare? Clients from hell! Guest Bryce Bladon shares his experience on how to cope — and how to avoid problems from the outset. If you haven’t checked out Clients f...

Politics, Content Marketing, and the 2017 Super Bowl Ads from 2017-02-13T15:00

Is it wise to get political with our content marketing? We’ve all seen this year’s Super Bowl ads hashed, rehashed, and re-rehashed. The big theme of the year was: Crossing the line into politics. ...

Copyblogger Book Club: Winning the Story Wars from 2017-02-06T15:00

We love books at Copyblogger! Today, we’re digging into Jonah Sachs’ Winning the Story Wars. Stepping into the world of meaning-making means stepping onto a high-stakes battlefield where important ...

3 Content Marketing Strategy Fails (and How to Fix Them) from 2017-01-23T15:00

No, content marketing strategy is not “make a whole bunch of spaghetti and see what sticks to the wall.” “How come my content marketing isn’t working?” This is a great question … and the answer isn...

The 2017 Content Excellence Challenge: Your January Assignments from 2017-01-09T15:00

New Year, New You? Or Nah? Woot! This is our first “official” pair of prompts for the 2017 Content Excellence Challenge. (In December we were just getting warmed up …) The January Prompts Creative:...

Bad Writing Advice: The ‘Post Truth’ Episode from 2016-12-19T15:00

So much bad advice … Funny thing — you can ask for people’s favorite words of advice, and you’ll get a decent number of answers. But ask for their favorite piece of bad advice, and you’ll really ge...

Get Ready Now for a Creative and Productive 2017 from 2016-12-12T15:00

See ya, 2016! We’re starting 2017 early this year. This year has been a rollercoaster … so I’m proposing we kick 2017 off early. To get where you want to go professionally, you’ll need to create ex...

The 4 Pillars Every Online Business Is Built On from 2016-12-05T15:00

Ever thought about launching an online course … or some other digital product or service? Here are the four most important elements you need to put into play. Whether you’re starting out or a you’r...

Orbit Media’s Latest Survey of 1000 Bloggers from 2016-11-28T15:00

It’s time again for Andy Crestodina’s annual survey of 1000(+) bloggers. Take a listen and see how your site measures against the trends … For the third year running, Andy Crestodina over at Orbit ...

Have You Already Missed the Podcasting Gold Rush? from 2016-11-14T15:00

Is it too late to start a podcast? Should we all just shut up and listen quietly, rather than launching something that isn’t great? So, Ryan Holiday published a post, and it got a lot of attention....

Getting More Traffic, Links, and Shares to Your Content from 2016-11-07T15:00

“Help! No one is reading my content!” We have some thoughts … Whether your site is big or small, we all want more engaged visitors who are reading, watching, and listening to our content. In this 2...

5 Quick Wins for Content Marketers from 2016-10-31T14:00

Content marketing is a long game … but that doesn’t mean we can’t create some quick wins. Strategic content marketing is all about long-term results — but there’s actually a lot you can do to creat...

Announcing: An Intriguing New Tool for Collaborative Content from 2016-10-24T14:00

Smart content producers know that we can produce a lot more (and better) content when we collaborate. But collaboration brings its own set of headaches and complexities. Today we talk about a nifty...

A New Book to Make Content Marketing Easier from 2016-10-17T14:00

There’s a word that comes up a lot when we talk about content marketing: Intimidating. It’s easy to get intimidated at the prospect of creating a high volume of really good content. And even more s...

Behind the Scenes at Copyblogger: Our New Email Approach from 2016-10-10T14:00

Here’s a great problem to have: Producing so much high-quality content that your audience gets overwhelmed. But the thing is … it’s still a problem. Today, Sonia Simone and Pamela Wilson take you b...

The ‘Obligatory’ Structure of Effective Content from 2016-10-03T14:00

Fiction needs what editor Shawn Coyne calls “obligatory scenes” — the elements that satisfy audience expectations and make the book a must-read. Do those elements exist for content? And if so … wha...

7 Powerful Content Strategies Borrowed from Advertising Masters from 2016-09-26T14:00

The Copyblogger blog was founded on a simple but powerful idea — that our content (blogs, podcasts, video) can be strengthened by adapting techniques from the world of direct response copywriting. ...

How to Handle Demographic and Psychographic Segmentation (without Looking Like an Idiot) from 2016-09-15T18:00

A common newbie marketing mistake is trying to talk to everyone. There are all kinds of buzzwords around speaking to a specific audience — segmentation, demographics, psychographics, generational m...

Ethics, Professionalism, and Good Manners for Content Marketers from 2016-09-08T18:00

There’s a lot of great content out there … and then there’s the topic of today’s podcast. Sonia looks at the good, the bad, and the ugly. There are two kinds of people. Some folks do the right thin...

3 Questions that Can Haunt Creative Professionals from 2016-09-01T18:00

Sonia’s back on the podcast this week with suggestions on how to address three challenges that pop up often in our communities. When we’re talking with creative professionals, and content marketers...

How to Give and Get Exceptional Testimonials, Part Two from 2016-08-25T18:00

Did you realize that making it a habit to give testimonials regularly can pay off in some powerful ways? Giving a testimonial is a service to others, but it serves you, too. In the previous episode...

How to Give and Get Exceptional Testimonials, Part One from 2016-08-18T18:00

In an age where we’re faced with too many choices, testimonials help us trust enough to make a decision to buy. Are you using this powerful tool in your business? Testimonials work because you’re n...

Are You Leaving Money on the Table with Weak Headlines? from 2016-08-11T18:00

Your headline is the epic gateway to your content. Are you doing everything you can to pull your readers across the threshold? Tune in to hear from two Copyblogger heavy hitters (and serious headli...

Content Marketing for Nonprofits from 2016-08-04T18:00

Are the rules of content marketing different for nonprofits? We talk with Help One Now founder Chris Marlow to find out. Content marketing has exploded in traditional for-profit companies, but nonp...

The One-Two Punch that Creates the Most Successful Copywriters from 2016-07-28T18:00

In the copywriting world, some of us are poets and some of us are killers. The really great ones are a blend of both. William Maynard once said, Most good copywriters fall into two categories. Poet...

Pokémon Go: The Good, the Bad, and the Ugly from 2016-07-21T18:00

Whether you love it or hate it — Pokémon Go is the biggest global hit in a long time. Is it worthwhile to try and find a Poké-marketing angle? We’ve been waiting for a truly mainstream augmented re...

5 Suggestions When You’re Writing About Controversy from 2016-07-14T18:00

Expressing deeply­ held values in your content can have powerful results. But what happens when the conversation becomes controversial? There’s no shortage of sensitive, controversial topics in the...