The ‘Obligatory’ Structure of Effective Content - a podcast by Copyblogger Media LLC
from 2016-10-03T14:00
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Fiction needs what editor Shawn Coyne calls “obligatory scenes” — the elements that satisfy audience expectations and make the book a must-read. Do those elements exist for content? And if so … what are they? Today, Sonia Simone gives her thoughts on the “must-include” elements of a solid content marketing program. In this 28-minute episode,... Listen to episode
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