How to Know If You Have Lost Sight of Your Customer - a podcast by Mod. Merchant

For this episode, I’m going to share what’s becoming a common and devastating problem that I see more and more frequently in today’s retail marketplace.  

Its effects have lead to huge retailers and brands declaring bankruptcy and closing down and even fostered the phrase, “retail apocalypse”, or the end of retail as we know it!

So what’s creating all this chaos? - 

Brands that have lost the pulse on their customer. 

If you are a new Designer CEO’s that hasn’t clearly defined their customer or perhaps are a bit more established but have lost sight of who their customer and how to serve than then this is for you.

You’ll hear the most common warning signs that you have lost touch with your customer, the main reasons it happens (even to the best of brands), and what you can do about it TODAY to get your fashion brand back on track and generating consistent sales.  

Further episodes of The Designer CEO Podcast

Further podcasts by Mod. Merchant

Website of Mod. Merchant