Q&A: Building an Authentic Connection with Your Customer, Defining Whitespace, and How Brick&Mortar Can Compete - a podcast by Mod. Merchant

I recently had the opportunity to lead a panel surrounding strategy, merchandising, and marketing with a room full of attendees just like you - Designer CEOs. I was asked so many amazing questions that I noticed got a lot of attention, head nodding, and discussion surrounding fashion brand startups. So on this episode I’m sharing these question and of course answers, that I know you’ve been wondering about including, 

• How do you create an authentic connection with your customer through social media and what are the steps you need to take to develop your customer relationships?
• What is whitespace for your business, why does it matter so much, and how to discover your fashion business’s biggest opportunities. 
• What does the future of marketing look like for brick & mortar retailers especially as it pertains to competing with ecommerce?

You’ll hear my advice specifically for Designer CEOs so you can launch, grow, or scale your fashion brand.  

And if YOU have a question for The Designer CEO Podcast? I want to hear from you! 

Is there something you’ve been struggling with as you launch or grow your fashion brand? 

Ask your questions about fashion and retail including strategies, merchandising, assortment and financial planning, manufacturing, market trends, entrepreneurship or anything business related that you feel like you may need a little help to solve or guidance to find your way.  

Submit your question at www.thedesignerceo.com and you may just hear your answer in a future episode.

Further episodes of The Designer CEO Podcast

Further podcasts by Mod. Merchant

Website of Mod. Merchant