Podcasts by The Dynamic Managers Guide To Advertising: How To Grow Your Business With Ads That Work
Effective small business advertising isn’t impossible, it’s just hard. It’s hard to make good ads, to buy efficient media, to judge results. But it’s not impossible! Dave Donelson shows you how to grow your business in The Dynamic Manager’s Guide To Advertising. Learn how to attract new customers, build loyalty, encourage repeat purchases, and increase your share of the market with advertising techniques practiced by real small businesses just like yours.
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DM Guide To Advertising Episode 09 from 2010-08-10T19:50
Chapter 16 - Case Study: Lehman's Hardware - The Lehman family of Ohio sells butter churns and washboards--via the Internet. - About Dave Donelson
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DM Guide To Advertising Episode 08 from 2010-08-10T19:46
Chapter 13 - Just A Little Reminder - Advertising works more like a directional arrow. It tells the customers where to go to get something once they're decided they need it. - Chapter 14 - Shoul...
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DM Guide To Advertising Episode 07 from 2010-08-10T19:38
Chapter 11 - Pay Attention To Attention - Don't be afraid to try unconventional tactics to draw attention. - Chapter 12 - Advertising's Four-Letter Word - When you tell someone something they al...
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DM Guide To Advertising Episode 06 from 2010-08-10T19:37
Chapter 10 - Case Study: P.C. Richard - Even in tough times, P.C. Richard generally doesn't cut back much on advertising expense.
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DM Guide To Advertising Episode 05 from 2010-08-10T19:36
Chapter 8 - Effective Advertising Is Local - Like politics, all good advertising is local. - Chapter 9 - Say It Over And Over Again, And Again, And Again - Advertising works the way the grass gr...
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DM Guide To Advertising Episode 04 from 2010-08-10T19:34
Chapter 6 - Five Rules For Effective Advertising - You must know what matters to your customer before you can produce advertising that appeals to them. - Chapter 7 - Bert & Bertha - There is no ...
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DM Guide To Advertising Episode 03 from 2010-08-10T19:24
Chapter 4 - Advertising Goals, Part Three: Positioning Your Business - Once the consumer puts an advertiser in a position in their mind, it generally stays there. - Chapter 5 - Advertising Idea...
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DM Guide To Advertising Episode 02 from 2010-08-10T19:23
Chapter 2 - Advertising Goals, Part One: Your Image - The goal isn't to enhance the image--it's ultimately to affect the bottom line - Chapter 3 - Advertising Goals, Part Two: Your Sales - Adver...
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DM Guide To Advertising Episode 01 from 2010-08-08T15:43
About This Book; Chapter 1 - The Advertising Conundrum - If you stop promoting, your customer base melts away like an ice cream cone on a July afternoon.
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