DM Guide To Advertising Episode 08 - a podcast by Podiobooks.com

Chapter 13 - Just A Little Reminder - Advertising works more like a directional arrow. It tells the customers where to go to get something once they're decided they need it. - Chapter 14 - Should Price Be In The Picture? - There's generally no reason to use price advertising since few purchase decisions are made on that basis. - Chapter 15 - Four Rules For Buying Advertising - You really shouldn't hide in the back when a media sales person comes into your business.

Further episodes of The Dynamic Manager's Guide To Advertising: How To Grow Your Business With Ads That Work

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