Podcasts by Product Mastery Now for Product Managers, Innovators, and Leaders

Product Mastery Now for Product Managers, Innovators, and Leaders

Where product managers and leaders make their move to product master.

Further podcasts by Chad McAllister, PhD - Helping Product Managers become Product Masters

Podcast on the topic Management

All episodes

Product Mastery Now for Product Managers, Innovators, and Leaders
467: Strategic product planning–with Yaroslav Lazor from 2023-12-11T10:55:29

Unpacking the BRIDGeS framework for product managers Today we are talking about strategic product planning, which involves decision-making, problem-solving, feature prioritization, and product visi...

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Product Mastery Now for Product Managers, Innovators, and Leaders
466: Use the 4 leadership motions to be more effective–with Janice Fraser from 2023-12-04T10:55:16

How product managers can navigate leadership challenges Today we are talking about four leadership motions that enable increased organizational effectiveness and productivity and alleviate organiza...

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Product Mastery Now for Product Managers, Innovators, and Leaders
465: Increase your success when creating organizational change–with Lisa Carlin from 2023-11-27T10:55:49

The secret recipe for organizational transformation Today we are talking about organizational change. As innovators, creating change is what we do. You may have already learned that change is not a...

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Product Mastery Now for Product Managers, Innovators, and Leaders
464: Creating a recipe for innovation success–with Shawn Houser-Fedor from 2023-11-20T10:55:52

Hershey chocolate company’s InnovationOps story I am interviewing speakers at my favorite annual conference for product managers, the PDMA Inspire Innovation Conference.  This discussion is with Sh...

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Product Mastery Now for Product Managers, Innovators, and Leaders
463: Building a great team to build great products–with Vidya Dinamani from 2023-11-13T10:55:52

The key ingredients of a successful product management team Today we are talking about how to build a great product team that in turn will build great products customers love. Joining us is a retur...

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Product Mastery Now for Product Managers, Innovators, and Leaders
462: Using qualitative data to drive product management prioritizations–with Daniel Erickson from 2023-11-06T10:55:48

How product managers can use AI to get more actionable insights from qualitative data Today we are talking about using qualitative data to drive our work in product and consequently improve sales. ...

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Product Mastery Now for Product Managers, Innovators, and Leaders
461: Customer use cases to guide product design–with Lilac Muller, PhD from 2023-10-30T09:55:35

Tips for creating customer use cases – for product managers Today we are talking about how to create and use customer use cases to guide product design.  Our guest is Dr. Lilac Muller, VP of Produc...

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Product Mastery Now for Product Managers, Innovators, and Leaders
Special: Level Up Your Product: Innovation with Game Mechanics–with Mike Hyzy and Bret Wardle from 2023-10-23T09:55:52

How product managers can gamify their products, process, and career I am interviewing speakers at my favorite annual conference for product managers, the PDMA Inspire Innovation Conference.  This d...

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Product Mastery Now for Product Managers, Innovators, and Leaders
459: CX Design for products customers love–with Debbie Levitt from 2023-10-16T09:55:31

How product managers can promote human-centered design I wonder if you can relate to this frustration—the pressure to get products and product updates released quickly sometimes means making compro...

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Product Mastery Now for Product Managers, Innovators, and Leaders
458: Selecting, planning, and prototyping product features–with Matt Genovese from 2023-10-09T09:55:24

Product feature validation and iteration – for product managers Today we are talking about tips for selecting, planning, and prototyping product features. To help us, our guest is Matt Genovese. He...

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Product Mastery Now for Product Managers, Innovators, and Leaders
457: The right way to apply Kickbox to unleash innovation in your organization–with Ralph Hartmeier from 2023-10-02T09:55:39

How product managers can use Adobe’s Kickbox innovation system Today we are talking about using the open source innovation system called Kickbox that was created at Adobe. This is a simple and effe...

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Product Mastery Now for Product Managers, Innovators, and Leaders
456: The product journey of a disruptive innovation–with Eli Packouz from 2023-09-25T09:55:45

How one serial inventor brought a revolutionary approach to flossing from idea to launch Today we are talking about the journey from initial insight to launched product. The featured product is Ins...

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Product Mastery Now for Product Managers, Innovators, and Leaders
455: Stop making these mistakes when trying to get your next product job–with Erika Klics from 2023-09-18T09:55:58

How to stand out as an applicant for a product management position We are talking with Erika Klics. Erika is a former Head of Talent for tech companies who became a Job Search Strategist for startu...

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Product Mastery Now for Product Managers, Innovators, and Leaders
454: How product leaders can best increase team performance–with Tami Reiss from 2023-09-11T09:55:27

How to build connection and empower product management teams Tami Reiss is with us. She is an experienced product executive who works with tech product leaders and teams to realize their potential ...

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Product Mastery Now for Product Managers, Innovators, and Leaders
453: Creating an effective and motivating product strategy–with Bob Caporale from 2023-09-04T09:55:36

A four-layer framework to create a winning product strategy Today we are talking about creating product strategy. Our guest is Bob Caporale. Bob is the author of the book Creative Strategy Generati...

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Product Mastery Now for Product Managers, Innovators, and Leaders
452: Using exploration, alignment, and decision-making to innovate into the unknown–with Atif Rafiq from 2023-08-28T09:55:09

What product managers need to know about the Decision Sprint framework for faster problem-solving Today we are talking about faster problem-solving to speed innovation by using a three-part framewo...

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Product Mastery Now for Product Managers, Innovators, and Leaders
450: The process that makes Thrive Market thrive–with Jonas Klink from 2023-08-21T09:55:09

Thrive Market’s VP of Product Management discusses mission-driven product process Jonas Klink is joining us. He is the Vice President of Product Management&UX Design at Thrive Market, the health-fi...

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Product Mastery Now for Product Managers, Innovators, and Leaders
449: The secret advice tech companies use to excel in product–with Ben Foster from 2023-08-14T09:55:33

How to solve common dysfunctions in product management Today’s guest is Ben Foster, the Co-Founder and Executive Chairman at Prodify. He is convinced that product is the single most important succe...

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Product Mastery Now for Product Managers, Innovators, and Leaders
Special: The most influential product association you’ve never heard of–with Susan Penta from 2023-08-07T09:55:24

The value the Product Development and Management Association provides for product mangers and leaders Today we are talking about the most influential professional product association you’ve likely ...

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Product Mastery Now for Product Managers, Innovators, and Leaders
448: Insider tips for applying Amazon’s Working Backwards to product projects–with Colin Bryar from 2023-07-31T09:55:04

Starting from the customer experience to build products customers love Today we are talking about the “working backwards” approach to product that was created at Amazon. To give us the details on t...

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Product Mastery Now for Product Managers, Innovators, and Leaders
447: Better product portfolio management–with Gareth Bradley from 2023-07-24T09:55:31

How product managers can create a portfolio and manage innovation Today we are talking about portfolio management—creating a portfolio, adjusting it, selecting projects for it, and managing innovat...

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Product Mastery Now for Product Managers, Innovators, and Leaders
446: Winning at new products–with Bob Cooper, PhD from 2023-07-17T09:55:57

Lessons from the discoverer of Stage-Gate for product managers Today we are talking with a legend in product management. Our guest is Dr. Robert Cooper, who discovered the now famous Stage-Gate pro...

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Product Mastery Now for Product Managers, Innovators, and Leaders
445: Three simple decision-making practices to thrive in continuous disruption–with Alexis Gonzales-Black from 2023-07-10T09:55:33

How product management teams can better make decisions Today we are talking about disruptions that impact our product work. Whether it’s supply chain disruptions, the great resignation, AI impacts,...

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Product Mastery Now for Product Managers, Innovators, and Leaders
444: Executive leadership and digital transformation challenges–with David Rogers from 2023-07-03T09:55:28

How established organizations can overcome barriers to digital transformation – for product managers Today we are exploring digital transformation in large organizations as well as other challenges...

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Product Mastery Now for Product Managers, Innovators, and Leaders
443: Product wisdom from an innovation veteran–with Ken Gray from 2023-06-26T09:55:24

Why product managers need to understand customers’ needs We have had a lot of valuable guests on this podcast, and one of my favorites is Ken Gray. When we talked a few years ago for episode 046, h...

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Product Mastery Now for Product Managers, Innovators, and Leaders
441: Making virtual product teams more effective–with Anna Marie Clifton from 2023-06-19T09:55:31

How product managers can build trust and alignment on virtual teams Today we are talking about making virtual product teams more effective. Our guest is Anna Marie Clifton, Head of Product at Vowel...

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Product Mastery Now for Product Managers, Innovators, and Leaders
440: Skills that help product managers grow their careers–with Neha Bansal from 2023-06-12T09:55:43

Tools for planning and executing product projects Today we are talking about the skills product managers need to grow their careers. To help us, Neha Bansal  is with us. She is the Head of Merchant...

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Product Mastery Now for Product Managers, Innovators, and Leaders
439: Differences and similarities between product and project management–with Peter Monkhouse from 2023-06-05T09:55:34

Understanding the roles of product managers, project managers, and product owners Today we are talking about a frequently asked question, which is how are product and project management related. We...

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Product Mastery Now for Product Managers, Innovators, and Leaders
438: Product ideas in the real-world metaverse–with David Rose from 2023-05-29T09:55:51

What product managers need to know about augmented reality Today we are talking about augmented reality and what product managers and leaders need to know about this rapidly changing field that is ...

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Product Mastery Now for Product Managers, Innovators, and Leaders
437: Product road mapping for executives to align customer needs and business strategy–with Maziar Adl from 2023-05-22T09:55:13

How product mangers can improve collaboration in cross-functional teams Today we are talking with Maziar Adl, the co-founder and CTO of Gocious, an organization that creates product roadmap managem...

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Product Mastery Now for Product Managers, Innovators, and Leaders
436: Practical tips for creating a product/brand community–with Bri Leever from 2023-05-15T09:55:08

What a community can do for your product – for product managers Today we are talking about building a community for a brand or product. Which reminds me that this episode is sponsored by the Produc...

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Product Mastery Now for Product Managers, Innovators, and Leaders
435: Hershey’s award-winning approach to innovation–with Charlie Chappell and Greg Coticchia from 2023-05-08T09:55:51

Learn from the 2022 winner of PDMA’s Outstanding Corporate Innovator award – for product managers For each of the last 36 years, the Outstanding Corporate Innovator award has been provided by PDMA ...

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Product Mastery Now for Product Managers, Innovators, and Leaders
434: Adding product ops to your product management organization–with Steve Johnson from 2023-05-01T09:55:24

Using product ops to standardize product management processes Today we are talking about product ops—what it is, if you need it, and how to get started. Joining us is Steve Johnson, a returning gue...

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Product Mastery Now for Product Managers, Innovators, and Leaders
433: Research finds“both/and”thinking is best for innovation–with Marianne Lewis, PhD from 2023-04-24T09:55:29

The ABCD framework for dealing with tensions in product management and innovation As product innovators, we encounter many tensions. To name just a few of these, perhaps meeting this quarter’s obje...

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Product Mastery Now for Product Managers, Innovators, and Leaders
432: Creating or improving the product-led organization–with Paul Ortchanian from 2023-04-17T09:55:40

How organizations can empower product managers Today we are talking about what a product-led organization is, barriers that can prevent an organization from being product-led, and actions to create...

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Product Mastery Now for Product Managers, Innovators, and Leaders
431: How to use Jobs-to-be-Done rankings–with Doug Stone from 2023-04-10T09:55:40

The steps in ranking and valuing Jobs-to-be-Done—for product managers We have talked a few times about Jobs-to-be-Done in past episodes. It is a customer discovery tool for uncovering the unmet nee...

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Product Mastery Now for Product Managers, Innovators, and Leaders
430: How changes in marketing are influencing products–with Ali Plonchak  from 2023-04-03T09:55:10

How product and marketing teams can work together Today we are talking about the interdependence of product and marketing and how marketing trends have changed. To help us, Ali Plonchak is with us....

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Product Mastery Now for Product Managers, Innovators, and Leaders
429: Innovation practices of the best companies–with Sally Kay from 2023-03-27T09:55:55

Lessons for product managers from PDMA’s Outstanding Corporate Innovators Award Every year the Product Management and Development Association (PDMA) recognizes an organization with the Outstanding ...

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Product Mastery Now for Product Managers, Innovators, and Leaders
428: Six strategies that accelerate innovation–with Matt Phillips from 2023-03-20T09:55:26

How product managers can give their products momentum to get across the finish line Identifying the strategies that accelerate innovation starts with the question: “What do the world’s best innovat...

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Product Mastery Now for Product Managers, Innovators, and Leaders
427: How to get your next better product job–with Chris Mason from 2023-03-13T09:55:21

How product managers can prepare for a product leadership role Today we are talking about how you can prepare for and find a senior product leadership role, and we’ll be addressing this both for cu...

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Product Mastery Now for Product Managers, Innovators, and Leaders
426: How Science Olympiad prepares the next generation of innovators–with Jennifer Kopach from 2023-03-06T10:55:40

How product managers can get involved in inspiring the next generation’s workforce Today we are talking about preparing the next generation of innovators. If you are a parent, have a nephew or niec...

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Product Mastery Now for Product Managers, Innovators, and Leaders
425: Three ways to escape gut-feeling and rapidly boost innovation to markets–with Ulrike Laubner-Kelleher from 2023-02-27T10:55:59

How product managers can get market-driven data to make product decisions quickly This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is a global community o...

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Product Mastery Now for Product Managers, Innovators, and Leaders
424: Lean product management–with Dan Olsen from 2023-02-20T10:55:15

How to achieve product-market fit – for product managers This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is a global community of professional members wh...

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Product Mastery Now for Product Managers, Innovators, and Leaders
423: Transforming products into experiences–Geoff Thatcher from 2023-02-13T10:55:06

Injecting the theme park industry’s experience model into product development This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is a global community of pr...

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Product Mastery Now for Product Managers, Innovators, and Leaders
422: Building more innovation organizations–with Sabra Horne from 2023-02-06T10:55:50

What product managers can learn about innovation from the U.S. government’s innovation efforts Today we are talking about building more innovative organizations. To help us with that, we have the a...

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Product Mastery Now for Product Managers, Innovators, and Leaders
421: Cross-discipline Design Thinking–with Emily Phelan from 2023-01-30T10:55:47

Insights from an innovative Design-Thinking program Today we are talking about Design Thinking through the lens of a unique new program at the University of Wisconsin that is teaching product desig...

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Product Mastery Now for Product Managers, Innovators, and Leaders
420: Get into the Discovery Zone–with David Matheson, PhD from 2023-01-23T10:55:50

How to get out of your organization’s routine and create real value – for product managers This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is a global co...

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Product Mastery Now for Product Managers, Innovators, and Leaders
419: Improv to Improve Your Team’s Creativity–with Seth Greenwald from 2023-01-16T10:55:03

Tools for building a more collaborative product team – for product managers This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is a global community of prof...

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Product Mastery Now for Product Managers, Innovators, and Leaders
418: Telling the product and brand story–with Sarah Panus from 2023-01-09T10:05:18

Insights on brand storytelling for product managers Today we are talking about the problem you solve, the value you create, and the difference you make—and not just you specifically but also your o...

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Product Mastery Now for Product Managers, Innovators, and Leaders
417: Using roadmaps with OKRs–with Michael Harrison from 2023-01-02T10:55:28

A process for improving product roadmapping using Objectives and Key Results – for product managers Today we are talking about roadmaps. Some product people love roadmaps, while a lot hate them. Wh...

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Product Mastery Now for Product Managers, Innovators, and Leaders
416: Digital transformation of product projects–with Tim Bottke, PhD from 2022-12-26T10:55:43

A framework for digital transformation – for product managers Today we are talking about digital transformation and why it matters to product managers and leaders. Tim Bottke is an Associate Profes...

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Product Mastery Now for Product Managers, Innovators, and Leaders
415: Reimagining engagement in product development and management–with Brad Shuck, PhD from 2022-12-19T10:55:40

How product leaders can drive purpose and belonging This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is a global community of professional members whose s...

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Product Mastery Now for Product Managers, Innovators, and Leaders
414: Stakeholder management for product leaders–with Bruce McCarthy from 2022-12-12T10:55:20

How product managers can align stakeholders on product projects Today we are talking about the need for product leaders to manage stakeholders and the associated challenges this creates. Aligning t...

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Product Mastery Now for Product Managers, Innovators, and Leaders
413: The Key to Successful VOC in Agile Teams–with Kristyn Corrigan from 2022-12-05T10:55:29

How product managers can go beyond the obvious in VOC PDMA invited me to their conference, which was in Orlando, Florida, to interview some of their speakers. This speaker spoke on The Key to Succe...

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Product Mastery Now for Product Managers, Innovators, and Leaders
412: Five keys to unlock your confidence–with Dr. Joan Rosenberg from 2022-11-28T10:55:19

How product managers can build authentic confidence Today we are talking about how to unleash confidence. As product professionals, we need authentic confidence. Joining us is Dr. Joan Rosenberg, a...

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Product Mastery Now for Product Managers, Innovators, and Leaders
411: Why many products also have a community–with Patrick Woods from 2022-11-21T10:55:56

Apply to join the Product Mastery Now Community — Application deadline is November 28th. Product managers, take note—the value of adding a community to your product Today we are talking about the v...

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Product Mastery Now for Product Managers, Innovators, and Leaders
410: Getting attention for a product launch–with Ken Babcock from 2022-11-14T10:55:47

Lessons from launching a #2 Product of the Year on Product Hunt – for product managers Today we are talking about getting attention for your product launch. Joining us is a co-founder who got his p...

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Product Mastery Now for Product Managers, Innovators, and Leaders
409: Take the guessing out of B2B SaaS pricing–with Marcos Rivera from 2022-11-07T10:55:50

Answering the questions that lead to optimal product pricing Today we are talking about how to price B2B SaaS products, learning from pricing examples. Joining us is Marcos Rivera, the author of th...

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Product Mastery Now for Product Managers, Innovators, and Leaders
408: The Product Mastery Roadmap–with Chad McAllister, PhD from 2022-10-31T09:55:39

Apply to join the Product Mastery Now Community — Application deadline is soon. The journey to product mastery – for product managers I expect you, as a product person, love shaping the direction o...

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Product Mastery Now for Product Managers, Innovators, and Leaders
407: What product managers can learn from reimagining a customer problem–with Andrew Wolgemuth from 2022-10-24T09:55:18

A digital customer experience coupled with rapid physical product creation – insights for product managers Today we are talking about what Andrew Wolgemuth has learned creating a unique product bus...

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Product Mastery Now for Product Managers, Innovators, and Leaders
406: Why you should join a professional organization as a product manager–with Susan Penta from 2022-10-17T09:55:19

What product managers need to know about the Product Development and Management Association The Product Development and Management Association (PDMA) has been curating the body of knowledge for pro...

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Product Mastery Now for Product Managers, Innovators, and Leaders
405: Create serial innovation product teams–with Abbie Griffin, PhD, and Carmel Dibner from 2022-10-10T09:55:32

How product managers can support serial innovators Today we are talking about being a serial innovator and how that can greatly improve the innovation results of an organization. Joining us is Dr. ...

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Product Mastery Now for Product Managers, Innovators, and Leaders
404: Do you have the skills to be a CPO–with Rick Kelly from 2022-10-03T09:55:08

Skills to move from product manager to Chief Product Officer Today we are talking about the role of CPO, Chief Product Officer, and the skills and capabilities that help you move from product roles...

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Product Mastery Now for Product Managers, Innovators, and Leaders
403: Which truth of product management are you missing?–with JJ Rorie from 2022-09-26T09:55:13

Five must-have skills for product managers Today we are talking about the importance of product management and what makes a product manager great. We have the perfect person for this discussion, JJ...

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Product Mastery Now for Product Managers, Innovators, and Leaders
402: What problem does a new UI design tool for non-designers solve, plus CX–with Tarek Slimani from 2022-09-19T09:55:53

The value of prototyping for product management You’ve heard that a picture is worth a thousand words, and perhaps the Lean version, a prototype is worth a thousand meetings. Prototypes help us con...

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Product Mastery Now for Product Managers, Innovators, and Leaders
400: Product Mastery Now Community–with Chad McAllister from 2022-09-12T09:55

Three levers to create products customers love I start episodes by saying, “I’m so glad to be part of your journey towards product mastery so you can better develop products customers love.” Today ...

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Product Mastery Now for Product Managers, Innovators, and Leaders
399: Are product managers using Scrum as best as they can?–with Fred Fowler from 2022-09-05T09:55:09

Insights for product managers from a Scrum Master Scrum is a frequently used approach for software projects and many other types of projects that would benefit from agility, including physical prod...

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Product Mastery Now for Product Managers, Innovators, and Leaders
398: Why customer experience is part of a product manager’s responsibilities–with Natashya Narkiewicz from 2022-08-29T09:55:52

How product managers can understand their customers better than anyone else If you have listened to me before, there is a good chance you’ve heard me say we need to fall in love with the customer’s...

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Product Mastery Now for Product Managers, Innovators, and Leaders
397: From product manager to CEO–with Matt Young from 2022-08-22T09:55:33

Insights on product strategy and customer research for product managers Today we are looking at product management work through the eyes of a CEO, exploring several topics together. The CEO joining...

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Product Mastery Now for Product Managers, Innovators, and Leaders
Special: Stopping the confusion of Jobs to be Done (JTBD)- with Tony Ulwick from 2022-08-15T09:55

Misconceptions about Jobs to be Done – for product managers Today we are talking about a popular and often misunderstood product management tool—Jobs to be Done (JTBD). Joining us is the originator...

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Product Mastery Now for Product Managers, Innovators, and Leaders
396: Product management experiences that prepare you to lead product–with Bella Renney from 2022-08-08T09:55:38

Lessons learned on a journey from schoolteacher to Head of Product Most of the people that listen to this podcast have been in product management for several years. Many of them are in leadership r...

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Product Mastery Now for Product Managers, Innovators, and Leaders
395: Creating business and product strategy–with Sean Kim from 2022-08-01T09:55:15

How product managers can empower teams to create a winning product strategy We hear a lot about strategy and that product managers need to create a product strategy. In practice, what does that mea...

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Product Mastery Now for Product Managers, Innovators, and Leaders
394: How product managers master the art of questions–Tony Poon from 2022-07-25T09:55:33

Ask the right questions to uncover your customers’ problems Today we are talking about one important skill that separates great product managers and innovators from the rest. It is the same skill t...

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Product Mastery Now for Product Managers, Innovators, and Leaders
393: Tech-driven vs. market-driven innovation–with John Cooley, PhD from 2022-07-18T09:55:50

Insights for product managers from a case study with an electric vehicle gamechanger Today we are exploring technology-driven vs. market-driven innovation. I want to set up the topic for us a bit. ...

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Product Mastery Now for Product Managers, Innovators, and Leaders
392: How uncovering customer pains and unmet needs led to launching a rapidly growing product–with Matt Danna from 2022-07-11T09:55:54

How this product manager created a successful product for an underserved market Today we are taking a product journey, exploring how an insight about an underserved market turned into a valuable pr...

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Product Mastery Now for Product Managers, Innovators, and Leaders
391: Product VP of Wyze uses community for product innovation and you can too–with Steve McIrvin from 2022-07-04T09:55:14

How product managers can get customer insights from a community to create a competitive advantage Three years ago I was looking for a wifi camera I could put in our RV so I could check on our dog w...

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Product Mastery Now for Product Managers, Innovators, and Leaders
390: Experiences that make product managers grow–with Tom Leung from 2022-06-27T09:55:03

Lessons learned from a product manager’s experiences at Google and YouTube Most of us have become product managers and then moved on (or will move on) to product leadership based on our experiences...

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Product Mastery Now for Product Managers, Innovators, and Leaders
389: What you need to know about increasing organizational innovation–with Tendayi Viki, PhD from 2022-06-20T09:55:25

Innovate for the future – for product managers Is your organization innovative? Is innovation part of the culture and an aspect of the organization’s reputation? Or is innovation something that is ...

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Product Mastery Now for Product Managers, Innovators, and Leaders
388: How product leaders work well with legal resources–with Ryan Lewendon from 2022-06-13T09:55:12

How to tap into the valuable resources your legal counsel can provide – for product managers Today we are talking about product leaders using legal resources. When and why should product VPs, CPOs,...

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Product Mastery Now for Product Managers, Innovators, and Leaders
387: When the world doesn’t need another product in a crowded category–with Jeroen Corthout from 2022-06-06T09:55:32

What product managers need to know about entering a crowded product category Today we are discussing crowded product categories and the challenges when trying to enter them with a new product. For ...

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Product Mastery Now for Product Managers, Innovators, and Leaders
386: Why Agile might be wrong for your product project–with Mark Madsen from 2022-05-30T09:55:12

When to use Agile and when to consider other options – for product managers Today we are talking about when to use or not to use Agile for your product projects. Products need to get released quick...

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Product Mastery Now for Product Managers, Innovators, and Leaders
385: Fast user insights for product managers and innovators–with Mike Mace from 2022-05-23T09:55:43

How to load up your brain with your customers’ mindset How do you figure out what your customers want? Stop and think about it for a few seconds. Is your product work based on what Sales wants, wha...

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Product Mastery Now for Product Managers, Innovators, and Leaders
Special: Interviewed by Tom Leung, FiresidePM, about challenges in product management and more from 2022-05-16T09:55:04

How product managers and leaders break through challenges Tom Leung is the Director of Product Management at Google Health and was previously at YouTube. He also hosts the Fireside Product Manageme...

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Product Mastery Now for Product Managers, Innovators, and Leaders
384: Why listening is the next product management superpower–with Christine Miles from 2022-05-09T09:55:44

How product managers can achieve transformational listening Today we are talking about listening. How would you rate yourself as a listener? I consider it a superpower for product managers and inno...

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Product Mastery Now for Product Managers, Innovators, and Leaders
383: Working better with your CTO for innovation–with Steve Orrin from 2022-05-02T09:55:11

How CTOs contribute to innovation and product management superiority Today we are talking about senior roles that contribute to innovation, specifically the role of CTO (Chief Technology Officer). ...

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Product Mastery Now for Product Managers, Innovators, and Leaders
382: How to manage change when your product disrupts your organization–with Brendon Baker from 2022-04-25T09:55:26

How product managers can become change leaders Today we are talking about change. The very nature of our work as product managers and leaders creates change—we change existing products to make them...

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Product Mastery Now for Product Managers, Innovators, and Leaders
381: Tactics for increasing the innovation capacity of your organization–with Kapil Kane from 2022-04-18T09:55:43

Integrating the advantages of large organizations and startups – for product managers Today we are talking about how your organization can more effectively innovate, using precious resources wisely...

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Product Mastery Now for Product Managers, Innovators, and Leaders
379: Product strategy is changing. Are you ready?–with Ron Adner, PhD from 2022-04-11T09:55

What product managers need to know about having an ecosystem strategy Today we are talking about strategy. It’s an important topic because our work as product managers and innovators should be in a...

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Product Mastery Now for Product Managers, Innovators, and Leaders
378: Use your“why”to be a more effective product manager–with Frankie Russo from 2022-04-04T09:55:04

Reflecting on your passion and purpose – for product managers Today I’m inviting you on a reflective journey of discovery—a journey to consider your why—which I call your purpose. I revisited this ...

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Product Mastery Now for Product Managers, Innovators, and Leaders
Special: What Product Leaders Need To Know About Sales VPs And Working Well Together from 2022-03-28T09:55:21

Special Episode From the 2020 Summit   This is a special podcast episode, sharing an important discussion from The Everyday Innovator 2020 Summit. The Summit brought together 24 experts who spoke o...

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Product Mastery Now for Product Managers, Innovators, and Leaders
377: Get your product’s go-to-market strategy right–with Karthik Suresh from 2022-03-21T09:55:26

What product managers need to know about launching products Today we are talking about go-to-market planning and what is involved in planning the launch of products. Helping us learn about this is ...

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Product Mastery Now for Product Managers, Innovators, and Leaders
376: The nuances of pricing B2B software products–with Chris Mele from 2022-03-14T09:55:11

What product managers need to know about value-based pricing Today we are talking about product pricing, specifically the best practices for pricing B2B software products. Joining us is Chris Mele,...

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Product Mastery Now for Product Managers, Innovators, and Leaders
375: What product managers should know about the future of leadership–with Anne Loehr from 2022-03-07T10:55:48

Trends influencing the future of leadership – for product managers Today we are talking about what product managers should know about the future of leadership. By the nature of the role, product ma...

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Product Mastery Now for Product Managers, Innovators, and Leaders
374: The one marketing communication framework product managers need to know–with J.J. Peterson from 2022-02-28T08:55:55

How product managers can move their customers to action using the StoryBrand Framework Today we are talking about how to clearly communicate the value of a product to customers. Specifically, we wi...

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Product Mastery Now for Product Managers, Innovators, and Leaders
373: Using Lean Startup in large organizations–with Jim Euchner from 2022-02-21T15:10:21

Using an Innovation Stage-Gate – for product managers Today we are talking about how Lean Startup can be used at large organizations. To tackle this topic, Jim Euchner is joining us. He has helped ...

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Product Mastery Now for Product Managers, Innovators, and Leaders
372: Improve innovation at your organization with this novel–with Norbert Majerus from 2022-02-14T08:55:34

A bicycle company and innovation excellence – for product managers Today we are talking about transforming a struggling company to excellence by applying product management disciplines, including R...

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Product Mastery Now for Product Managers, Innovators, and Leaders
371: What product managers need to know about IP–with Rich Goldstein from 2022-02-07T08:55:04

The value of patents and trademarks for product managers Today we are talking about what product managers and leaders should know about intellectual property (IP) protection. Some organizations hav...

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Product Mastery Now for Product Managers, Innovators, and Leaders
370: Yes, you can facilitate with confidence–with Tom Henschel from 2022-01-31T08:55:19

How product managers can get people talking Today we are talking about being a better facilitator. The ability to get a group of people to work together, exploring a problem, coming up with ideas, ...

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Product Mastery Now for Product Managers, Innovators, and Leaders
369: Steps this product manager took launching a product to save lives–with Mark Adkins from 2022-01-24T08:55:21

Lessons from a medical device company bringing oxygen to kids who need it – for product managers Today we are dissecting how a product came into being, examining it from initial insight through pro...

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Product Mastery Now for Product Managers, Innovators, and Leaders
368: An example of engineering a disruptive product–with Konrad Heimpel from 2022-01-17T08:55:13

Lessons from disrupting the insurance industry – for product managers Today we are talking about creating disruptive products that challenge existing industries. A classic example of this is the di...

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Product Mastery Now for Product Managers, Innovators, and Leaders
367: Radical product thinking for product managers–with Radhika Dutt from 2022-01-10T08:55:38

Steps for creating world-changing products Today we are talking about radical product thinking, which is a mindset and process for innovating smarter. Our guest, Radhika Dutt, will help us understa...

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Product Mastery Now for Product Managers, Innovators, and Leaders
366: This is modified Agile for hardware development–with Dorian Simpson and Gary Hinkle from 2022-01-03T08:55:51

How product managers can use the Modified Agile for Hardware Development Framework Today we are talking about using a modified version of Scrum for hardware projects. Many teams have tried adopting...

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Product Mastery Now for Product Managers, Innovators, and Leaders
365: Innovation accounting metrics to improve product management–with Esther Gons from 2021-12-27T08:55:19

Innovation accounting for teams, managers, and strategy – for product managers Today we are talking about measuring innovation effectiveness in organizations. To help us is the person who has writt...

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Product Mastery Now for Product Managers, Innovators, and Leaders
364: Using Jobs-to-be-Done to avoid 6-figure mistakes–with Aggelos Mouzakitis from 2021-12-20T08:55:09

How product managers can better understand consumer decisions Today we are revisiting one of the best tools for product managers, Jobs-to-be-Done (JTBD). Our guest has been applying JTBD to help Sa...

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Product Mastery Now for Product Managers, Innovators, and Leaders
363: Get better performance by being a product-led organization–with Todd Olson from 2021-12-12T08:55:50

How product managers can focus on creating great products for their customers Today we are talking about the product-led organization. We have seen many organizations in the last few years move the...

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Product Mastery Now for Product Managers, Innovators, and Leaders
362: Inside tips for digital transformation–with Howard Tiersky from 2021-12-06T08:55:25

How to stay relevant in an increasingly digital world – for product managers Today our guest is sharing the steps for successful digital transformation. He is Howard Tiersky, author of the Wall Str...

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Product Mastery Now for Product Managers, Innovators, and Leaders
361: Experimenting for product success–with Alex Mitchell from 2021-11-29T08:55:17

How small, focused tests can help product managers create better products Today we are talking about using experimenting and testing to create products customers love. To help us with this topic, A...

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Product Mastery Now for Product Managers, Innovators, and Leaders
360: Product feature prioritization&methods–with András Juhász from 2021-11-22T08:55:09

Four feature prioritization methods product managers should know Today we are talking about methods for prioritizing product features. Joining us is András Juhász, a product manager for Smartly.io,...

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Product Mastery Now for Product Managers, Innovators, and Leaders
359: Skills for product managers to become product VPs–with Henry Latham from 2021-11-15T08:55:42

Strategy, vision, and influence for product managers Today we are talking about the journey from product manager to product officer or product VP. Henry Latham, the founder of Prod MBA, is with us ...

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Product Mastery Now for Product Managers, Innovators, and Leaders
358: Product management tips from a senior product manager–with Eleanor Hasler from 2021-11-08T08:55:20

Advice for product managers on learning, moving into different industries, and becoming problem experts Today we are talking about lessons learned in product management. Lending her insights is Ele...

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Product Mastery Now for Product Managers, Innovators, and Leaders
357: 5 steps for prioritizing product features–with Kareem Mayan from 2021-11-01T07:55:22

A strategic approach product managers can use for choosing product features Today we are talking about prioritizing product features. Helping us is someone who’s been prioritizing customer feedback...

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Product Mastery Now for Product Managers, Innovators, and Leaders
356: Which of the 7 habits of creative people are you lacking–with Nathan Phillips from 2021-10-25T07:55:09

The process of creating ideas – for product managers Today we are talking about the 7 habits of creative people. For such a discussion, we need a truly creative person, and that is why Nathan Phill...

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Product Mastery Now for Product Managers, Innovators, and Leaders
355: Tips for designing organizations for innovation–with Ben M. Bensaou, PhD from 2021-10-18T07:55:18

How product managers can make innovation everyone’s job Today we are talking about how we design organizations for innovation. Joining us is Dr. Ben Bensaou. He is Professor of Technology Managemen...

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Product Mastery Now for Product Managers, Innovators, and Leaders
Special: Create Continuous Innovation in Your Organization–with Ash Maurya from 2021-10-11T07:55

Special Episode From the 2020 Summit This is a special podcast episode, sharing an important discussion from The Everyday Innovator 2020 Summit. The Summit brought together 24 experts who spoke on ...

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Product Mastery Now for Product Managers, Innovators, and Leaders
354: Agile Product Development–with Brian Cohn from 2021-10-04T07:55:57

Discovery, Detailing, and Deployment for hardware product management Today we are talking about applying Agile and Lean development practices to product projects that are not purely software-based....

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Product Mastery Now for Product Managers, Innovators, and Leaders
353: Mastering change–with David Schonthal from 2021-09-27T07:55:27

Combatting the forces that pull customers away from your product, for product managers Today we are talking about a key challenge with product innovation—the change innovation necessitates. If ther...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 352: Improve how you get customer insights–with Darshan Mehta  from 2021-09-20T07:55:13

What product managers might not know about insights Today we are talking about markets and customer insights. Great product managers understand their customers and know how to gain insights about t...

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Product Mastery Now for Product Managers, Innovators, and Leaders
351: Journey to Product VP–with Liron Lifshitz-Yadin from 2021-09-13T07:55:35

What one product manager learned about understanding customers Today we are talking about the journey from software developer to product manager and some key challenges encountered as a product man...

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Product Mastery Now for Product Managers, Innovators, and Leaders
350: Market segmentation and product pricing–with Dan Balcauski  from 2021-09-06T07:55:47

What product managers need to know about positioning products to create value Today we are talking about how market segmentation is done and how it impacts product pricing. To help us with the deta...

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Product Mastery Now for Product Managers, Innovators, and Leaders
349: How product managers can and should become innovation choreographers–with Dan McClure from 2021-08-30T07:55:10

Create change as a storyteller of the future – for product managers Today we are talking about how organizations can better support innovators and improve their innovation capability, taking a syst...

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Product Mastery Now for Product Managers, Innovators, and Leaders
Special: Are You a Product Manager or a Problem Manager–with Steve Johnson from 2021-08-23T07:55:11

Special Episode From the 2020 Summit This is a special podcast episode, sharing an important discussion from The Everyday Innovator 2020 Summit. Two weeks ago Grant Hunter discussed what is product...

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Product Mastery Now for Product Managers, Innovators, and Leaders
348: How product managers can help to future-proof organizations–with Jonathan Brill from 2021-08-16T07:55:48

Prepare for the unexpected as a product manager Today we are talking about change. Innovation itself means making change happen. Changes also come from external sources, with the COVID pandemic bei...

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Product Mastery Now for Product Managers, Innovators, and Leaders
347: What most product managers get wrong about product management–with Grant Hunter from 2021-08-09T07:55:45

The truth about product managers’ common misconceptions Today we are talking about what may sound like fundamentals of product management, but many product managers have misconceptions about these ...

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Product Mastery Now for Product Managers, Innovators, and Leaders
346: Building a product management group from scratch in a rapidly growing company–with Kenton Hansen from 2021-08-02T07:55:43

How product managers can gain influence, solve problems, and propel their organizations to success What would you do if you were the first product hire in a rapidly growing company? Our guest, Kent...

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Product Mastery Now for Product Managers, Innovators, and Leaders
345: How to use Jobs-to-be-Done to be a market detective–with Dave Duncan, PhD from 2021-07-26T07:55:23

Skills for product managers to deeply understand customers’ problems and goals Today we are talking about how to understand what provides value to customers by giving them what they need to solve a...

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Product Mastery Now for Product Managers, Innovators, and Leaders
344: State of product management performance in 2021–with Greg Geracie from 2021-07-19T07:55:34

Learn what sets successful product management teams apart Today we are talking about a recent study that gives us insights into what’s going on in product management and product management teams. F...

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Product Mastery Now for Product Managers, Innovators, and Leaders
343: How product managers can communicate to influence–with Tina Frey Clements from 2021-07-12T07:55:40

Tips for product managers to communicate so people remember We are about to have an important discussion on how to communicate in a way that makes people remember what is important. That is communi...

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Product Mastery Now for Product Managers, Innovators, and Leaders
342: Conjoint the correct way–with Patty Yanes from 2021-07-05T07:55:11

A tool to help product managers understand what features customers value Today we are talking about conjoint analysis, which is a tool you can use to make informed decisions about what customers va...

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Product Mastery Now for Product Managers, Innovators, and Leaders
341: Using the data warehouse to make better product decisions–with Jeremy Levy from 2021-06-28T07:55:05

How product managers can use data to understand customers and create value Today we are talking about making better product decisions that create customer value using the data you already have. A P...

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Product Mastery Now for Product Managers, Innovators, and Leaders
340: Lean product development–with Steve Stucky from 2021-06-21T07:55:35

Pipeline, Process, and Practice for Product Managers This is the Product Mastery Now podcast. For seven years it was called The Everyday Innovator™, but I recently changed the name to better reflec...

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Product Mastery Now for Product Managers, Innovators, and Leaders
339: Overcome the challenges innovation leaders have–with Scott Kirsner from 2021-06-14T07:55:50

How product managers can succeed in innovation leadership Welcome to the Product Mastery Now podcast. You may know it as The Everyday Innovator™, but after seven years of interviews, I have changed...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 338: Better OKRs, with the person who wrote the original OKR book–with Christina Wodtke from 2021-06-07T07:55:33

A tool to help product managers accomplish more Product improvements and product innovation too frequently suffer from accomplishing less than we want. The urgent is often in the way of the importa...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 337: An expanded perspective on UX to make better products–with Mark Baldino from 2021-05-31T07:55:09

How to align your organization and product management team with the voice of your customer In this discussion we address what it means to properly incorporate UX (user experience) into your product...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 336: Pricing software products right–with Ajit Ghuman from 2021-05-24T07:55:31

How product managers can solve positioning, packaging, and pricing for their products Today we are discussing how to price products, helping you avoid common mistakes and sharing steps to make your...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 335: JTBD tips from a veteran practitioner–with Bob Moesta from 2021-05-17T07:55:30

Dive deep into a valuable tool for product managers In this discussion we are learning more about the power and use of Jobs-to-be-Done with Bob Moesta. Bob is an innovator, entrepreneur, and the co...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 334: Making product management effective regardless of the product emphasis in an organization–with Monika Murugesan from 2021-05-10T07:55:58

How product managers can excel in both supportive and challenging organizational environments In this discussion we share ideas and experiences for getting more benefits from product management and...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 333: A framework for Jobs-to-be-Done–with Jay Haynes from 2021-05-03T07:55:54

How product managers can build great products by focusing on their customers’ unmet needs Jobs-to-be-Done (JTBD) is a valuable tool for product managers and innovators, and there are different thou...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 332: Optimizing Scrum in remote teams–with Howard Sublett, Scrum Alliance from 2021-04-26T07:55:39

How product managers can benefit from Scrum for joyful, prosperous, and sustainable work The name of this podcast is changing to Product Mastery Now, to better reflect our purpose of helping produc...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 331: Everyday innovator obsessions–with Josh Linkner from 2021-04-19T07:55:48

Principles product managers can use to guide creativity and innovation The name of this podcast is changing to Product Mastery Now, to better reflect our purpose of helping product managers becomin...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 330: The coming work paradigm shift–with Matt Coatney from 2021-04-12T07:55:53

How product managers can prepare for success in a rapidly shifting work environment This podcast will soon be known as Product Mastery Now. The name is changing, but the purpose is the same—helping...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 329: Are your misconceptions about product management holding your career back? An interview by INDUSTRY from 2021-04-05T07:55:19

How product managers can avoid false beliefs and revive their careers In this episode, instead of me interviewing a guest, I’m being interviewed. Mike Belsito, co-organizer of the INDUSTRY conferen...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 328: Getting started with Jobs-to-be-Done–with INDUSTRY and Mike Belsito from 2021-03-29T07:55:01

A framework for product managers to dig deep into their customers’ needs I am changing the name of the podcast to Product Mastery Now. The new name is coming soon. You don’t need to do anything to ...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 327: How product managers can make better products–with Heather Samarin&Vidya Dinamani from 2021-03-22T07:55:19

Pillars and practices for product managers to deeply understand their customers’ problems I am changing the name of the podcast to Product Mastery Now. The new name is coming soon.  You don’t need ...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 326: Future of product management–with Carlos Gonzalez de Villaumbrosia from 2021-03-15T07:55:15

The skills product managers need in a changing environment This podcast will soon be changing its name to Product Mastery Now. You don’t need to do anything to keep listening, but it will show in y...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 325: 5 tools to create alignment, communicate better and build trust–with Stefano Mastrogiacomo, PhD from 2021-03-08T08:55:16

How product managers can get their teams on the same page This podcast is getting a new name—Product Masters Now. The name officially changes in a few weeks, but I want you to know it is coming. Yo...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 324: What product managers can do now to prepare for senior leadership roles–with Evan Roth from 2021-03-01T08:55:58

Powerful actions and mindsets to take product managers to the next level This podcast is getting a new name to better reflect our objective here—helping product managers become product masters. Tha...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 323: Product management insights, stories, and secrets from inside Amazon–with Colin Bryar&Bill Carr from 2021-02-22T08:55:16

How product managers can work backwards to amazing products In a few weeks, the name of this podcast will be changing to Product Masters Now. You don’t need to do anything to keep listening, but I ...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 322: First Time UX analysis for product managers–with Elizabeth Ferrao from 2021-02-15T08:55:06

Four steps for product managers to make an awesome First Time User Experience This podcast is where product leaders and managers become product masters. That has been our purpose from the beginning...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 321: How product managers can delight customers–with Chip Bell from 2021-02-08T08:55:59

Secrets for working with customers to create products they will love This podcast is getting a new name to better reflect our objective here—helping product managers become product masters. That ne...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 320: Visual strategies to better position your product ideas–with Amy Balliett from 2021-02-01T08:55:20

How product managers can use visual storytelling to make their ideas stand out As we move into 2021, the name of this podcast is changing to better reflect our objective here—product managers becom...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 319: Product Innovation Management–with Jerry Fix from 2021-01-25T08:55:59

How product managers can innovate throughout the entire product lifecycle As we move into 2021, the name of this podcast is changing to better reflect our objective here—product managers becoming p...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 318: The focus of product management—building right products or building products right?–with Narasimha Krishnakumar from 2021-01-18T08:55:13

How product managers can understand and solve their customers’ problems This podcast is getting a new name to better align with its purpose of helping product managers become product masters. That ...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 317: Culture, teams, and leadership–with Teresa Jurgens-Kowal, PhD from 2021-01-11T08:55:53

The secret sauce product managers need for success This podcast is getting a new name to better align with its purpose of helping product managers become product masters. That new name is Product M...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 316: Tools CPOs use–with Anup Yanamandra from 2021-01-04T08:55:11

Insights on roadmaps, metrics, OKRs, and more for product managers It is a new year and this podcast is getting a new name. In a few weeks, the name will change to Product Masters Now. You don’t ne...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 315: Product Design and Development Tools–with Carlos Rodriguez from 2020-12-28T08:55:40

How product managers can take an idea to a market-ready product This is fourth in the series on a product management body of knowledge I’m doing every-other-week. We are exploring the Product Devel...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 314: How to make your ideas thrive instead of die–with Shankar Achanta from 2020-12-21T08:55:57

Insights for product managers from an R&D Engineering Director How does an R&D Product Line Director lead the development of products and help to mentor product managers? That’s what I wanted to kn...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 313: Product Innovation Process–with Jean-Jacques Verhaeghe from 2020-12-14T08:55:38

What product managers need to know about the journey from idea to product This is another episode in the series on the product management body of knowledge I’m doing every other week. We are explor...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 312: Are you using empathy correctly as a product manager?–with Rob Volpe from 2020-12-07T08:55:55

How product managers can empathize with customers and colleagues in five steps You’ve heard it before, product managers need empathy. One way we talk about empathy in our role is “walking in the cu...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 311: Portfolio Management and the PDMA Body of Knowledge for Innovators and Product Managers–with Steve Atherton from 2020-11-30T08:55:35

What product managers need to know about selecting and managing projects This is the next episode in the series on a product management body of knowledge I’m doing every-other-week. We are explorin...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 310: Product managers emerge stronger through adversity–with Joseph Michelli, PhD from 2020-11-23T08:55:51

Lessons on innovation and product management from the pandemic Dr. Joseph Michelli is a returning guest, having previously brought us insights for creating incredible customer experiences with prod...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 309: Product management strategy–with Allan Anderson, PhD from 2020-11-16T08:55:58

The importance of an organizational game plan for product managers I started a new series to explore the Product Development and Management Body of Knowledge. While it has since been updated many t...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 308: How innovators lead transformation–with Tendayi Viki, PhD from 2020-11-09T08:55:16

Tips on driving innovation within organizations for product managers and leaders Our guest says that organizations need pirates. These are the people who make entrepreneurship a legitimate part of ...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 307: Introduction to the PDMA Body of Knowledge for product managers and innovators–with Allan Anderson, PhD from 2020-11-02T08:55:18

Discover the smorgasbord of tools for product managers and innovators This is a little longer introduction than normal and there is a good reason for it, so bear with me for a moment. In 2007 I sat...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 306: Accomplish twice as much in half the time–with Steve Glaveski from 2020-10-26T07:55:15

Simple steps product managers can take to become Time Rich Would you like to get more done? Product managers are pulled in many directions, and if you are like others, you struggle to get the most ...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 305: Become a product naming champ–with Alexandra Watkins from 2020-10-19T07:55:31

How product managers can create product names that make people smile Not many product managers get involved in naming products, and that is a mistake. If you were involved during the initial idea w...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 304: How to become an influential product manager–with Ken Sandy from 2020-10-12T07:55

How product managers can discover customer needs and build the right product I’m often asked by product managers on their journey to product master what books they should read. I have a new one to ...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 303: A case study for getting the right people on a product team–with Teresa Jurgens-Kowal, PhD from 2020-10-05T07:55:27

How product managers can increase team performance by understanding Team Dimensions The only thing better than hearing about how an organization improved their product management and innovation cap...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 302: From product manager to founder–with Ryan Frederick from 2020-09-28T07:55:15

What product managers need to know to build a product into a successful company When I’m working with a group of product managers to help them move towards product mastery, I always ask them to int...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 301: Innovation hacks for product managers–with Scott Anthony from 2020-09-21T07:55:37

Five behaviors of great product managers and innovators In this discussion we visit two topics—one to help you be more successful personally and another to help your organization be more successful...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 300: Off the cuff on product management–with Steve Johnson from 2020-09-14T07:55:52

A conversation of insights for product managers This is our 300th episode. The podcast started in January 2015, and we have not missed a week. Thank you so much for listening and for sharing it wit...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 299: Better product team performance by understanding introverts–with Jennifer Kahnweiler, PhD from 2020-09-07T07:55:51

Why product managers need to understand introverts and extroverts If you work with other people, and I think that is just about all of us, you are going to love this episode. People are either extr...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 298: How product managers can use appreciation to improve product teams–with Dr. Paul White from 2020-08-31T07:55:06

The five languages of appreciation for product managers Dr. Paul White is a psychologist, author, speaker, and leadership trainer who “makes work relationships work.” For the past 20 years, he’s im...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 297: How to be a forever employable product manager–with Jeff Gothelf from 2020-08-24T07:55:22

Five steps to securing success in product management in an uncertain world Are you taking steps to make yourself more valuable to your organization or the next organization you want to work with? A...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 296: Better product testing–with Luke Freiler from 2020-08-17T07:55:19

What product managers need to know about customer validation and alpha, beta, and delta testing Product testing is about more than determining if a product functions properly or not. A larger persp...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 295: Do you have what it takes to be a great product manager? Results of the Product Team Performance study–with Greg Geracie from 2020-08-10T07:55:46

Five factors of successful product managers Do you and your product teams have the characteristics required for success? The Product Team Performance study has been identifying the characteristics ...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 294: Crafting Customer Experience and Innovation with The CEO’s Time Machine–with Geoff&Zoe Thatcher from 2020-08-03T07:55:17

What product managers need to know to create powerful customer experiences The experience that customers of our products encounter impacts the value they find in our products. The customer experien...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 293: FAST Goals for better aligned product projects- with Jeannine Siviy from 2020-07-27T07:55:15

How three powerful questions can lead to better product management I hosted a virtual summit in April this year (www.theeverydayinnovator.com/summit) and I met many wonderful people. One introduced...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 292: The essential skills for product manager doers–with Karen Holst from 2020-07-20T07:55:12

How product managers can break through the barriers that are keeping them from taking action Product managers are doers. We make change happen. We are mini-CEOs after all, right? Here is the big di...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 291: Marketing timing and trends impact product management–with Jerry Abiog from 2020-07-13T07:55:11

What product managers can do when you launch a product at the wrong time Times change, trends start, and trends die. Remember those friendship bracelets made of rubber brands? They were so popular ...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 290: What product managers must know about Customer Development and Lean Startup–with Steve Blank from 2020-07-06T07:55:08

How product managers can boost innovation in companies large and small In 2012 I read a book titled, Startup Owner’s Manual: The Step-by-Step Guide for Building a Great Company. It’s a book that sp...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 289: Become an agile leader of product management–with Roman Pichler from 2020-06-29T07:55:06

Learn the qualities of a successful product manager and leader. Part of the path to becoming a product master is developing as a leader. Leaders of product management need agility, influence, trust...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 288: Design sprints for product managers–with John Zeratsky from 2020-06-22T07:55:59

The recipe for rapid product design for product managers A Design Sprint is how you can solve big problems and test new ideas in just five days. That is also the subtitle of the groundbreaking book...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 287: How an insight became a lip balm for speakers–with Ginger King from 2020-06-15T07:55:53

What product managers can learn from the story of a beauty product There is much to learn from a good product story; how an insight leads to an idea, which becomes a product concept and grows into ...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 286: Get the 5-step process that is changing how innovation works in organizations across the world–with Pete Newell from 2020-06-08T07:55:36

How product managers can lead innovation and help transform their organization My guest is changing how companies innovate and he is doing it with a 5-step process. You’ll hear the details in the d...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 285: What video storytelling can teach product managers–with Patrick Shelton from 2020-06-01T07:55:44

How video directors think about creating effective videos can help product managers create better products Some of the best product management lessons come from unexpected places, and I enjoy findi...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 284: The Disney way of innovation–with Duncan Wardle from 2020-05-25T07:55:35

The strategies the Disney Head of Innovation used to bring products customers love to life Last year I was at a product management conference in Orlando and the keynote speaker discussed leadership...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 283: 2020 Summit Lessons Learned–with Chad McAllister from 2020-05-18T07:55:15

Lessons Learned from launching The Everyday Innovator™ Virtual Summit After hosting the 2020 virtual summit for product managers and product VPs, I’ve been asked many times for my lessons learned: ...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 282: Do you have an innovator’s mindset to succeed as a product manager?–with Chuck Swoboda from 2020-05-11T07:55:49

The beliefs that enable innovation for product managers Are you an innovator? Not every product manager is, but I think the good ones need to be. Innovation is most frequently described as a proces...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 281: The right way to use experiments to create better products more quickly–with Stefan Thomke from 2020-05-04T07:55:53

How to make experimentation work for product managers If you work in a medium to large company, your CEO wants the organization to be more innovative. All the surveys about such things tell us this...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 280: Learn how product managers should set product price–with Ben Malakoff from 2020-04-27T07:55:29

Three phases of pricing for product managers This episode is about pricing. A lot of product managers are not very involved in pricing decisions. If you are one of them, you should change that. Our...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 279: How product managers and leaders turn visionary thinking into breakthrough growth–with Mark Johnson from 2020-04-20T07:55:52

The future back strategy for product managers Innosight is an innovation management consultancy founded by Clayton Christensen and Mark Johnson. Mark has a new toolkit for visionary thinking that l...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 278: Creating the courage to succeed at anything–with 4-decade Olympian Ruben Gonzalez from 2020-04-13T07:55:50

How anyone can persevere and reach their goals even in difficult times The Everyday Innovator™ Online Summit recently ended. It was April 8-10, 2020. The speakers were absolutely incredible! Twenty...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 277: 24+ speakers share strategies for product managers and VPs to have higher success–with Chad McAllister, PhD from 2020-04-06T07:55:33

Get the strategies, insights, tools, practices, and tips you need for success now and in the future. Instead of a normal weekly interview I’m sharing with you 24+ brand new video interviews with wo...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 276: How to have more influence by designing conversations to maximize meaning–with Daniel Stillman from 2020-03-30T07:55:01

Excellent communication gives product managers power, even superpowers. Listeners have heard me share the purpose of this podcast… this is where product leaders and managers make their move to prod...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 275: Become a better problem solver by reframing the problem–with Thomas Wedell-Wedellsborg from 2020-03-23T09:55:43

How product managers can find a new angle on problems and be better problem solvers One of the most powerful tools available to product managers and innovators is, wait for it… reframing! We use it...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 274: The mindset product managers need to breakthrough barriers–with Dana Wilde from 2020-03-16T09:55:55

Train your brain for success in product management What is holding you back from greater success, from achieving what you want, from getting what you deserve? Now, this is not an infomercial for so...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 273: How to find product opportunities, trends, and mega trends–with Jeremy Gutsche from 2020-03-09T09:55:20

A framework for product managers to create the future There are different types of product managers. Not all product managers think they are building the future, but if they don’t do it, who will? ...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 272: How to create fearless innovation in your organization–with Alex Goryachev from 2020-03-02T10:55:54

Four case studies in innovation for product managers I enjoy learning about innovation and product management from companies that have been successful with it. I have investigated some success case...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 271 Flashback: How product managers look&sound like leaders–with Tom Henschel from 2020-02-24T10:55:11

I’m sharing the most-listened-to episode since starting this podcast. It’s one you don’t want to miss and if you’ve heard it before, it is great to hear again. It was originally episode 137. ——————...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 269: Do this to not let your design sprints slump–with Douglas Ferguson from 2020-02-17T10:55:45

How product managers can generate ideas fast using a Design Sprint and then what to do Have you been part of a Design Thinking or Design Sprint activity? I’ve used both approaches to explore custom...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 268: Why and how product managers can benefit from product communities–with Olga Andrienko from 2020-02-10T10:55:48

Communicating with customers through online communities and conferences to help product managers succeed. You need to be using customer communities in your product management work. I was told that ...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 267: How companies make product decisions and what they need from product innovators–with Stephen Key from 2020-02-03T10:55:40

Getting product managers inside the mind of a professional inventor Do you have a good idea for a product? As an Everyday Innovator, I’d say the chances are pretty good. Do you try to develop it yo...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 266: The many ways professional organizations help product managers–with Mark Adkins from 2020-01-27T10:55:43

The benefits of joining the PDMA community of product managers Like many product managers, my path to product management was rather accidental. After leading software product teams for 10 years, I ...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 265: A 6-part framework to make sense of your product projects–with Steve Johnson from 2020-01-20T10:55:52

How product managers can use the Planning Canvas to go from an idea to making money A CEO I worked for used the strategy to “create a plan for the plan.” When it appeared we were getting stuck tryi...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 264: How product managers can make better use of marketing–with Jill Soley from 2020-01-13T10:55:41

How marketing and product management work together Turns out if you ask 50 different people what marketing is, you’ll hear 50 different answers. That is what our guest did to investigate what peopl...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 263: What product managers can learn from the creation of the AeroPro medical device–with Julie Charlestein from 2020-01-06T10:55:08

Innovation and ideation in the dental device industry for product managers There are a lot of people working on medical devices today. It has been a hot area now but I thought it would be interesti...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 262: A look at this podcast through the lens of leadership coaching–with Russell Verhey from 2019-12-30T10:55:02

Lessons for product managers from the story of The Everyday Innovator™. This was an extra fun discussion to have because it gave me an opportunity to share some important insights from f2f intervie...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 261: Maximizing project portfolio goal impact&ROI–with Mike Hannan from 2019-12-23T10:55:34

Better projects faster You, your group, your company, and many other companies likely share a similar problem. It is a problem that is slowing both your success and organizational success. Our gues...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 260: Proverbs for product managers and innovators- with Dr. Max Mckeown, PhD from 2019-12-16T10:55:44

Innovators make the world go around – and other principles for product managers Do you like proverbs? I do. Proverbs are short general truths or pieces of advice. They can be a source of wisdom, wh...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 259: Become indistractable and get more done better–with Nir Eyal from 2019-12-09T10:55:50

Four steps for product managers to increase productivity and become fully present Do you feel your time and attention being pulled in too many directions and what you want to get done is not gettin...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 258: How product managers can work effectively with data scientists–with Felicia Anderson&Rich Mironov from 2019-12-02T10:33:01

Be prepared for the intersection of data science and product management Organizations are developing robust data science capabilities, adding the role of “data scientist” to their ranks. As the imp...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 257: What it takes to create a successful food product–with Dave Hirschkop from 2019-11-25T10:55:32

Learn from the food industry to spice up your product management I have often discovered new insights about developing and managing products when talking with someone in a different industry than I...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 256: The right way to manage change that innovation brings–with Barbara Trautlein, PhD from 2019-11-18T10:55:31

With Change Intelligence, product managers can influence more powerfully. Everyday innovators see innovation opportunities frequently — making products better, improving processes, creating a new p...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 255: The good and bad of being a product manager as an entrepreneur vs intrapreneur–with Montie Roland from 2019-11-11T10:55:14

How to find your passion in any product management work environment. Our guest for this episode is Montie Roland. Montie used my online training course to prepare for, and pass, the New Product Dev...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 254: The right way to use web-ethnography to learn about customers–with Bill McDowell from 2019-11-04T10:55:29

With not much more than a web meeting, product managers can put web-ethnography into action. You have a lot of tools to help you learn about yours customers, such as customer visits, interviews, an...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 253: How product managers can influence quickly–with Bridget McMullan from 2019-10-28T09:55:48

Understand motivation, customize communication, and build trust to be an effective product manager. During each podcast episode, I always share that this podcast is… “where product leaders and mana...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 252: Data does not speak for itself; It needs a story–with Nancy Duarte from 2019-10-21T09:55:02

How product managers make better use of data to tell a story and gain support. I bet you use data to support your suggestions. But guess what–you are probably not using data well. By itself, data d...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 251: Use Airbnb’s customer experience journey to create an outstanding experience for your products–with Joseph Michelli, PhD from 2019-10-14T09:55:59

Product managers can build trust and provide “service with heart” Dr. Joseph Michelli joined us a couple years ago in episode 147 to tell us how to create a great customer experience. This is his a...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 250: High velocity innovation–with Katherine Radeka from 2019-10-07T09:55:56

Combine learning and doing to create better products more quickly Every company is wanting faster innovation, yet they often have systems that actually slow and limit innovation.  The framework and...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 249: Which is the most powerful of the 6 principles of influence–with Matt Barney, PhD from 2019-09-30T09:55:50

Successful product managers wield influence and this is how they get it. Influence and persuasion is a core competency of successful product managers. It is also something that most product manager...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 248: Do these things to make your presentations more effective–with Nils Davis from 2019-09-23T09:55:36

How product managers can combine influence and storytelling to achieve success. The author of The Secret Product Manager Handbook, Nils Davis, joins us to discuss his tips for better presentations....

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 247: How to manage your career to get the promotion you deserve–with Farnoosh Brock from 2019-09-16T09:55:34

Communicate your value as a product manager clearly and effectively to your organization’s decision-makers What was your last performance evaluation discussion like? Did you get the raise you wante...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 246: Spur your creativity with these ideation tools–with Chad McAllister, PhD from 2019-09-09T09:55:21

How product managers generate new ideas and solve problems in a meaningful, productive way. If your go-to tool for generating ideas with a group is traditional brainstorming, it is time to learn so...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 245: How the best product managers make better use of their time–with John Cutler from 2019-09-02T09:55:09

Product managers can say “no” with grace so they focus on making progress. This interview is about making better use of our time as product managers and it is with John Cutler, Product Evangelist a...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 244: 44 ways product managers can test ideas–with David Bland from 2019-08-26T09:55:04

Know how to test a product by measuring risk through desirability, viability, and feasibility. I’m someone who enjoys learning from books. I often find great tips I can apply from a good book, and ...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 243: What product managers need to know about Scrum for hardware–with Paolo Sammicheli from 2019-08-19T09:55:28

Mixing innovation and process to go to market more quickly. Many of the product leaders in companies creating integrated hardware/software products I’ve talked with this year are looking at ways to...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 242: How to be your best self as a product manager and all aspects of life–with Dr. Nima from 2019-08-12T09:55:23

Rewire your brain to focus on value and success, not failure and imperfection — excel in product management. Our discussions here all about helping product managers become product masters and being...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 241 Flashback: How product managers can conduct Voice of the Customer research- with Gerry Katz from 2019-08-05T09:55:22

The right way to interview customers. During the month of July, 2019, I have been sharing some of the most favorite and valuable discussions from the first 100 interviews. I’ve added one more for t...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 240 Flashback: Understand What Customers Need Before Developing a Product–with Tony Ulwick from 2019-07-29T09:55:41

Jobs-to-be-Done is what Outcome-Driven Innovation is all about. During the month of July, 2019, I’m sharing some of the most favorite and valuable discussions from the first 100 interviews. If you ...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 239 Flashback: Solving challenges organizations create with product management and innovation–with Rich Mironov from 2019-07-22T09:55:09

How to overcome the challenges product managers face. During the month of July, 2019, I’m sharing some of the most favorite and valuable discussions from the first 100 interviews. If you haven’t co...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 238 Flashback: Using Lean to Run Experiments and Deliver Customer Value-with Ash Maurya from 2019-07-15T09:55:17

The art of Lean and the Lean Canvas for product managers During the month of July, 2019, I’m sharing some of the most favorite and valuable discussions from the first 100 interviews. If you haven’t...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 237 Flashback: Effectively pitching your ideas and influencing others – with Nancy Duarte from 2019-07-08T09:55:13

The simple way product managers can clearly communicate anything and increase their influence. During the month of July, 2019, I’m sharing some of the most favorite and valuable discussions from th...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 236: The best tools for managing virtual product teams–with Jonathan Soares from 2019-07-01T09:55:36

Work together on product projects, rather than throwing them over the wall. In this discussion, our guest, Jonathan Soares, shares his tips and tools for working with product teams. Jonathan is the...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 235: Better decision-making for product managers using the 11 Laws of Trading–with Agustin Lebron from 2019-06-24T09:55:41

Trading and product management decision-making are more alike than you might think. Decision-making is part of every product manager’s toolkit. Think about what it would mean to have effective guid...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 234: 3-ways to grow your innovation capital for more product&career success–with Nathan Furr from 2019-06-17T09:55:45

The three dimensions of skills needed to move your ideas forward. When I started this podcast I created the Product Mastery Roadmap that describes the path from product manager to product master. I...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 233: Everyone wants more agility in their product process and this is how to get it–with Colin Palombo from 2019-06-10T09:55:08

How product managers should combine flexibility and rigor in an agile stage-gate process. Just about every organization I have worked with this year wants more agility in their product management p...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 232: Using product roadmaps correctly, Part 3 (Portfolio Management)–with Bruce McCarthy from 2019-06-03T09:55:15

How product managers can extend product roadmaps to portfolio management. Got to Part 1 of Product Roadmaps. Got to Part 2 of Product Roadmaps. Part 3… Product roadmaps are one of the best-known to...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 231: 75 examples of innovation in well-known brands–with Giles Lury from 2019-05-27T09:55:17

Short stories, big ideas about innovation and product management. I love innovation stories of how a product came into being or was made more valuable. Our guest, Giles Lury, loves them too. So muc...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 230: Optimal health and performance for product managers–with Dr. Gus Vickery from 2019-05-20T09:55:22

A value proposition for feeling good for product managers. Performing at your best requires a lot of mental dexterity. Product managers need every edge we can get to beat the competition and create...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 229: Do you have the best entrepreneurial skills for product management–with Michelle Duval from 2019-05-13T09:55:40

Understanding attitudes, motivations, and blind spots with your product teams. Would you be interested to know what start-up founders with successful exits of up to $1.2B have in common? I know I w...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 228: How to lead innovation, part 2–with Mike Mitchell, PhD from 2019-05-06T09:55:14

Use trust, purpose, and partnership to achieve change in any organization. How should leaders actually lead innovation? This is a topic we explored back in episode 149 with Dr. Mike Mitchell, teach...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 227: IoT is coming to a product near you, maybe even yours: what product managers need to know–with Daniel Elizalde from 2019-04-29T09:55:29

An IoT Technology stack and framework for product managers. More and more product managers and innovators are bumping into IoT, the Internet of Things, as part of their current or future product ro...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 226: Creating product roadmaps, Part 2–with Bruce McCarthy from 2019-04-22T09:55:34

Creating a product vision of the future that’s awesome for everyone. Got to Part 1 of Product Roadmaps. Got to Part 3 of Product Roadmaps. Part 2… Product roadmaps are frequently used badly, almost...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 225: Create a movement for a product–with Greg Satell from 2019-04-15T09:55:04

The power of small groups, loosely connected, with a common purpose to propel products. I’ve been looking forward to this discussion with Greg Satell since hearing he was working on a new book, tit...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 224: Integrating Scrum into other processes including Stage-Gate–with Mike Cohn from 2019-04-08T09:55:52

Commit to the process and work through challenges to achieve product success. Many of the companies I have worked with this year want to make their product development and management capability mor...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 223: Applying JTBD to make products customers love–with Brian Rhea from 2019-04-01T11:41:44

Find out what makes your customer “hire” your product. You don’t have to listen very long to this podcast to know that I place the emphasis of product management on the creation of customer value. ...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 222: Presenting new products at trade shows and events–with Amy McWhirter from 2019-03-25T09:55:19

Learn how to cut through the noise and make human connections presenting new products A lot of new products are announced at trade shows and other events, such as CES for consumer electronics, Inte...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 221: How product managers can determine the price of a new product–with Patrick Campbell from 2019-03-18T09:55:55

Focus on customers, not competitors, to drive product success. Are your products not generating the revenue they should be just because you didn’t price them right? Pricing is a key concern of not ...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 220: What makes a good product manager&who shouldn’t be one–with Marc Abraham from 2019-03-11T09:55:52

It’s all about creativity, curiosity, and customer focus for product managers. This is a listener requested episode. Several Everyday Innovators have asked, “What are the qualities of a good produc...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 219: How Cisco innovates to beat competitors and deliver value–with Alex Goryachev from 2019-03-04T10:55

The surprising ways middle managers can drive innovation and product management. I love hearing how companies improve their innovation capabilities and foster a culture of innovation. Anytime I hea...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 217: 50% of what makes product managers successful that most are missing–with Paresh Shah from 2019-02-25T10:55:23

Learn how to go from “gear head” to “group head.” Two spheres of capabilities are needed for product managers to be successful. One is competency in the processes, practices, and tools of product m...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 216: Avoid disruption and create new value for customers–with Thales Teixeira, PhD from 2019-02-18T10:55:28

Map your value chain and rethink your business model to stay ahead of the curve. Many companies have faced disruption. Of course, Uber and Airbnb are the poster children of disruption, but there ar...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 215: The best way product managers should use the Value Proposition Canvas–with Alan Smith from 2019-02-11T10:55:26

Understand a customer’s jobs, pains, and gains for effective product management Figuring out what your customer wants and needs from your product or service is the heart of product management. That...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 214: Want more innovation? Build a partner program–with Ed Krause from 2019-02-04T10:55:47

Choose the right university partners to drive research and innovation Let’s face it, the smartest people don’t all work in your organization. The thought has been shared by many leaders, such as St...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 213: Doing things that don’t scale is the secret to successful product management–with Abdo Riani from 2019-01-28T10:55:52

Become the product to drive quick launches and lasting success Recently I was helping the product leaders and managers in a large non-profit organization improve their performance. When we discusse...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 212: Lean-driven innovation for product managers–with Norbert Majerus from 2019-01-21T10:55:27

Learning from 40 years of innovation experience. The principles of Lean-Driven Innovation lead to more value for customers and faster value capture (e.g., revenue) for organizations. The principles...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 211: Most product managers are not using surveys correctly and how to fix that–with Matt Champagne, PhD. from 2019-01-14T10:55:45

Create more loyal customers by designing surveys people actually want to complete. Many product managers and product marketers are using surveys incorrectly. We like surveys because they are relati...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 210: Make time to accomplish what you need to today- with John Zeratsky from 2019-01-07T10:55:33

A simple framework for product managers to increase focus and eliminate distractions from your day. How would you like to get more done this year? That begins by getting more done today and our gue...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 209: Predictive analytics for product managers–with Brian Brinkmann from 2018-12-31T10:55:35

Use data to predict customer behavior and design better products. Do you know which customers are most likely to stop using your product in the next month? Or, what actions your best customers take...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 208: Use Projectopia to focus your projects, prioritize features and meet deadlines–with Andy Rosic from 2018-12-24T10:55

A path to less stressful projects at any scale. If you have ever thought that a project you worked on had too much drama and unnecessary conflict — that the project should have been easier for ever...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 207: How product managers become change managers–with Amy Radin from 2018-12-17T10:55:24

Driving successful innovation at large organizations Could it be that innovation is simple? I did say simple, not easy. The two words are often confused. A completed activity can be viewed as simpl...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 206: Remarkable product VPs and their reasons to improve team performance–Chad McAllister, PhD from 2018-12-10T10:55:37

Bottom line: product management is all about the customer Do you lead a product team or are you part of a team that should improve performance? I’ve been helping product teams and groups of product...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 205: Create a happy team, make a better product–with Kris Boesch from 2018-12-03T10:55:06

Breaking down silos and helping everyone feel like their work matters You are in for a delightful and important discussion with our guest today. She was named a Top 100 Leadership Speaker for 2018 ...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 204: Do you know if your Go-to-Market strategy is ready to go–with Mike Smart from 2018-11-26T10:55:31

How product managers combine process and metrics to achieve a successful product launch Do you participate in launch planning, or what may also be called go-to-market planning? In some organization...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 203: Portfolio Management–with Roger Warburton, PhD from 2018-11-19T10:55:08

Rethinking product portfolio management to optimize performance What happens when you or your organization has more than one product to manage? It’s hard enough managing resources to sell and impro...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 202: How smart product leaders are leading transformation in their organization–with Kyle Nel from 2018-11-12T10:55:23

Using science fiction and storytelling to reshape company culture from the inside out Product managers and leaders can have a dramatic influence on an organization. Our influence extends beyond the...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 201: Lessons from Nikola Tesla on how successful product managers must negotiate with society–with Bernie Carlson, PhD from 2018-11-05T10:55:57

Combining dreams and discipline for successful innovations I am wrapping up a 3-month road trip through the Northeast of the U.S., allowing me to meet many innovators and product managers. I had a ...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 200: Deliver great products that customers love–with Valerio Zanini from 2018-10-29T09:55:36

Empowering product teams to create an agile culture with a customer focus. This podcast is named The Everyday Innovator™ and I call the people who listen Everyday Innovators. That has meaning. Ever...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 199: A panel discussion with women product VPs and Directors–moderated by Shaughnessy Speirs from 2018-10-22T09:55:35

Female product leaders on grit, grace, and everything in between There are several thousand product managers on LinkedIn and many of them are women. However, I noticed that few product VPs are wome...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 198: How product managers can influence the next generation of innovators–with Kyle Markland from 2018-10-15T09:55:34

Having fun, making friends, and learning along the way. I have a special episode for you. I believe that as product managers and innovators, we have a responsibility to help prepare the next genera...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 197: Small Business Revolution Series 3–with Cam Potts from 2018-10-08T09:55:19

Lessons from small businesses that apply to everyone. I’m still on my road trip of the northeast U.S. and made a stop in Bristol, Pennsylvania. What took me to this small town was a video series ca...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 196: The messy middle of new product projects–with Scott Belsky from 2018-10-01T11:31:23

  Achieve your product goals without losing yourself along the way Creating a new product starts with excitement and the thrill of doing something different. The launch of the product is surrounded...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 195: The Henry Ford for Product Managers–with Kristen Gallerneaux, PhD from 2018-09-24T09:55:57

Looking to the past to drive future innovation I am on a road trip through the northeast of the U.S., talking with innovators and product managers. At the encouragement of a friend, I took my two k...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 194: A Deluxe case study for disruptive innovation before being disrupted–with Chris Clausen from 2018-09-17T09:55:07

Product managers can move the wheel forward by reinventing it I’m currently on a tour through the northeast of the US, visiting product managers and innovators. On my way, I stopped in Minneapolis ...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 193: Mistakes new (and not so new) product managers should avoid–with Cole Mercer from 2018-09-10T10:55:51

Insights for new product managers and people who want to be product managers. Being a good product manager requires a diverse set of skills, including communicating, influencing, design, technology...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 192: Interviewing users&the art of asking the right questions–with Rachel Wynn from 2018-09-03T10:55:55

Get out of your own way to get better information from your users to make products they love. Creating products customers love. If you are like most product managers and innovators, that is your mo...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 191: How to create and share product vision–with Jon Hensley from 2018-08-27T10:55:50

Use a simple product statement to align your team and meet your goals. Creating products customers love feels like juggling a whole lot of balls at one time. It can be chaotic. It’s also a good bet...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 190: The 6 dimensions of top achievers- with Arthur Carmazzi from 2018-08-20T10:55:28

Learn how product managers move from the middle of the pack to the front of the crowd. Product managers need to be high achievers and many are. They are the driving force that discover unmet needs ...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 189: Building UX in product teams–with Sam Horodezky from 2018-08-12T15:43:38

Breaking down myths and misconceptions about two popular — but sometimes opposing — roles. UX is a hot topic and for good reason. The right UX skills on a product team can make the product more suc...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 188: What product managers should do and not do when transitioning to a new team or organization–with Gavin Feuer from 2018-08-06T10:55:02

How to hit the product management ground running and avoid spinning your wheels. Learning how to best work with a product team or organization requires taking the right action and avoiding mistakes...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 187: Seven ways acting techniques can help product managers excel–with Alison Kemp from 2018-07-30T10:55:09

Develop a sense of curiosity to build trust and achieve your product goals. To be a great product manager, do you also need to be a great actor? No, but there are lessons from acting that will make...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 186: How product managers convince their managers to pay for training–with Matt Burns from 2018-07-23T10:55:11

Have the right conversations with the right people to achieve your goals. We have a great topic for this discussion, addressing a question several Everyday Innovators have asked before, which is… “...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 185: Creating product love–with Todd Olson from 2018-07-16T10:55:10

Combining innovation and data to delight customers. What products do you use that you love? Think of a product that you are glad to tell other people about. You share how it helps you solve a probl...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 184: What leaders need to understand about product management and what product managers need to understand about the business–with Kirsten Butzow from 2018-07-09T10:55:38

Becoming a product leader is simpler than you might think. If you have ever had to explain what you do as a product manager to people you work with, you are in good company. Most product managers f...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 183: Bad habits experienced product managers should avoid-with Alicia Dixon from 2018-07-02T10:55:53

Don’t let your calendar get in the way of doing what’s important as a product manager. Experienced product managers benefit from what they learned from previous successes and failures. That experie...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 182: What Sales wants from product managers–with Ian Moyse from 2018-06-25T10:55:28

Putting sales and product managers on the same team to create better products. Product management is a highly cross-functional role. Product managers work with product teams, R&D, engineering, mark...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 181: Managing a product during the Maturity phase of the product life cycle–with Janna Bastow from 2018-06-18T10:05:01

Mature products require tough decisions and time for retrospection. In this discussion, we bring some mature thinking to the topic of maturity. The product life cycle consists of five phases — intr...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 180: Why and how APIs should be managed as a product–with Bryan Hicks from 2018-06-11T11:50:32

A different type of product, but traditional product management still applies. Today’s topic is the product management of APIs — application program interfaces that enable software systems to share...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 179: The specific steps for finding product-market fit–with Dan Olsen from 2018-06-04T10:55:47

How product managers scale the pyramid to product success Product management and innovation is about creating value for customers by solving a problem they have. We accomplish this through a tangib...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 178: How to create a guided directed learning group to accelerate product management in your organization–with John Spero from 2018-05-28T10:55:43

Going beyond brown bag lunches for next-level product manager professional development. This discussion is focused on another tool to help you become a product master and accelerate your career. It...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 177: Creating a hybrid Agile Stage-Gate process–with Colin Palombo from 2018-05-21T10:55:08

How product managers can turn a marathon into a sprint. Many medium to large organizations are adopting agile practices, such as the use of Scrum. Some are having more success with the adoption tha...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 176: How product managers can join the meaning revolution–with Fred Kofman from 2018-05-14T10:55:25

Product Managers can create a shared sense of purpose to empower high-performing teams. This is where you make your move from product manager to product master. That is the move to being a product ...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 175: Building B2B products–with Blair Reeves&Benjamin Gaines from 2018-05-07T10:55:37

How product managers make the most of large teams and high-value customer relationships A new book by O’Reilly Press discusses product management for B2B software applications. It’s titled Building...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 174: Voice of the Customer tools product managers use–with Colleen Knuff from 2018-04-30T10:55:47

How product managers observe and listen to users to gain valuable insights. How do you know what products you should build? What products will delight customers? The answer isn’t a mystery and has ...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 173: The CORE connective skills of product management–with Matt LeMay from 2018-04-23T10:55:10

Matt wrote the book he wishes he would have had starting out as a product manager. To be a successful product manager you need several competencies. We tend to be “T-Shaped” people with capabilitie...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 172: Apple’s product development process and secrets to success–with John Carter from 2018-04-16T11:50:24

Sleek and simple: How Apple’s product process mirrors the products it creates. One of the things I enjoy doing is teaching product and innovation management university courses. My students often ar...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 171: How any organization can leverage Design Thinking to produce change-with Thomas Lockwood&Edgar Papke from 2018-04-09T10:50:32

Understand the uniqueness of your organization’s culture to drive innovation. Organizations are striving to get better at innovation. They know their competitors are doing the same. However, not ev...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 170: From concept to market leader–with product manager Jimmy Hooker from 2018-04-02T10:55:03

How product managers can challenge ideas to achieve long-term success. We can learn a lot from examining the journey of a product and this interview looks at the product story of Badger Maps, the m...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 169: How to make product roadmaps not dangerous–with Bruce McCarthy from 2018-03-26T10:55:55

Shifting focus from the how to the why by properly using a product roadmap. Got to Part 2 of Product Roadmaps. Got to Part 3 of Product Roadmaps. Part 1… My 12-year old son recently got a belt sand...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 168: Roles and responsibilities of product managers–with Steve Johnson from 2018-03-19T10:55:28

Cutting through product manager role confusion to create successful products My mission is to inspire and equip product managers to have greater influence in their organizations and over product. I...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 167: Value Innovation in 10 steps for product managers–with Dick Lee, Ph.D. from 2018-03-12T10:50:41

Expanding on Episode 166 to cover the full Value Innovation process for product managers. The last interview, episode 166, was a panel discussion with innovators at companies using Value Innovation...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 166: How product managers innovate–with Dick Lee, Ed Wolf, and John Chattaway from 2018-03-05T12:50:39

Using simple questions and a structured process to achieve new product success. As product managers, our natural inclination is to solve problems. The Value Innovation Process teaches us how you ge...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 165: 2018 Product Management Insights–with Nis Frome from 2018-02-26T12:50:09

Survey identifies growing pains as product management expands. The role of product manager formally dates back to the 1930s with its start at Procter&Gamble, but it has only been in the last few ye...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 164: How qualitative research drives product management&the next generation Hyundai Santa Fe–with Heather Kluter from 2018-02-19T12:50:21

From Glamor Moms to a successful product launch with ethnography. One of my early product experiences began with user observations. I spent a week with customers, observing them in their environmen...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 163: Rookie mistakes in market research product managers must avoid – with Gerry Katz from 2018-02-12T12:50:03

Product managers can separate needs from solutions by asking the right questions in the right way. One of the skills you need as a product master is customer and market research. We explored this e...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 162: How product managers can influence people–with Tom Henschel from 2018-02-05T12:50:18

Change your perspective to build better relationships and create stories that stick. When I ask product managers why they got involved with product management and what they want from the role, a fr...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 161: Revisiting the GE Appliance innovation lab and extending it to your product–with Taylor Dawson from 2018-01-29T12:50:55

Giddy, Dawson’s new venture, connects product managers and entrepreneurs to smash the status quo. Back in episode 110 we learned about FirstBuild, the innovation lab of GE Appliance. It allows them...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 160: How LEGO and others use a low-risk, high-value approach to product management–with David Robertson, PhD from 2018-01-22T12:50:45

You don’t need to reinvent the wheel, just innovate around it. Fundamentally, product managers should be driving success for their organization. We do that by providing customers value. The source ...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 159: Don’t make the customer feel anxious. The failure of Crystal Pepsi—with Kyle Murray, PhD from 2018-01-15T12:55:13

What product managers at Pepsi got wrong but you won’t after listening to this. No one and no organization has a perfect record when it comes to releasing new products into the market. Failures are...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 158: Effective virtual meeting skills for product managers–with Dan Hoffman from 2018-01-08T12:50:41

Six steps to run a productive meeting and build a team that gets things done Every week I’m involved in virtual meetings and the same is true for many Everyday Innovators. If it’s not yet true for ...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 157: Big topics product managers encounter–with Suzanne Abate from 2018-01-01T12:50

The right product begins with a validated user need and a market In this episode you’ll learn about some of the big ideas in product management to help you make the move to product master, specific...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 156: Medical device product management–with Mike Lawless from 2017-12-25T12:50

Test to understand where a product design fails and use parallel solution paths Several listeners have asked about medical device products and I searched for someone with deep experience in this ar...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 155: How product managers can get pricing right–with Tim Smith, PhD from 2017-12-18T12:50

The 5 considerations that result in the best price for a product The topic of this episode is pricing. It is a frequently asked about topic. Determing the proper price for a product  impacts profit...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 154: Pitfalls that can trap new product managers–with Aero Wong from 2017-12-11T12:50

10 common mistakes or pitfalls new product managers should avoid A few months ago I was contacted by a product manager, Areo Wong, who works in Hong Kong. He described himself as a “newbie” with ab...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 153: 3D printing and product management–with John Baliotti from 2017-12-04T12:50

3D printing creates new options for product managers and designers beyond prototyping The discussion coming up is about the state of 3D printing for prototyping and additive manufacturing. 3D print...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 152: The successful product manager is the self-aware product manager–with Tasha Eurich, PhD from 2017-11-27T12:50

Improving your internal and external self-awareness is the real secret to success for product managers This may just be the most important interview yet. While it does not directly deal with produc...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 151: What product managers should know about agile strategy–with Dan Montgomery from 2017-11-20T12:50

Product managers operate in an environment of uncertainty and change, requiring the use of Strategic Agility How organizations can improve their product performance and overall performance is as im...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 150: What executives want from product managers–with Scott Propp from 2017-11-13T12:50

What product managers need to do for success at each stage of company growth This interview should be a fan favorite as many people have emailed me asking what executives want from product managers...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 149: How to effectively lead innovators, part 1–with Mike Mitchell, PhD from 2017-11-06T12:50

How leading innovation is different from leading business operations The state of innovation in organizations is unsettling. Executives overwhelmingly point to innovation as the growth engine for t...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 148: Win-Loss analysis for product managers–with Mike Smart from 2017-10-30T11:50

Adding win-loss analysis to your product management toolbox may be the single most effective change you can make I love it when listeners suggest topics to explore on this podcast. One of those is ...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 147: Making organizations phenomenal–with Joseph Michelli, PhD from 2017-10-23T11:50

Product managers who create great customer experiences create better products Product management is about creating value for customers through the capabilities a product or service provides. That e...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI146: Who product managers focus on for designing great products–with Brian Baker from 2017-10-16T11:50

How to get the right insights from the right users to have successful products Design is increasingly an aspect of product management, not just product teams. More of us are familiar with user expe...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 145: From product manager to leader–with Ken Lane from 2017-10-09T11:50

Making the move from product manager to product master requires becoming a leader. A competency on the path from product manager to product master is leadership. As product managers and innovators,...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 144: What product managers can learn from Amanda Brinkman and Robert Herjavec–The Small Business Revolution movement from 2017-10-02T11:50

My favorite interview: Product managers can create a consumer research platform, re-energize a brand, and do good all at the same time What is coming up is my favorite interview I have done, at lea...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 143: Organization performance improvement for product managers–with Adam Cohen from 2017-09-25T11:50

Product managers can create a better organization Product management is the economic engine of society. It drives value creation. Without products, whether they be a tangible item like consumer goo...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 142: Platforms and innovation for product managers–with Larry Keeley from 2017-09-18T11:50

Savvy product managers use platforms This episode focuses on platforms — a topic I haven’t discussed yet on this podcast. An effective platform strategy is important for growing organizations as we...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 141: How product managers can better lead change–with Barbara Trautlein, PhD from 2017-09-11T11:50

Which of the 7 Change Styles Do You Use as a Product Manager or Innovator? Our work is the work of innovation. A few years ago I heard the word innovation expressed as in-a-new-way. It’s a helpful ...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 140: Market validation in 3 steps–with Bryan Elanko from 2017-09-04T11:50

How Product Managers and Innovators Can Validate a Product Concept for a Target Market Creating a successful product requires a diverse set of skills and one of them is properly validating a produc...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 139: Crisis management for product managers–with Jim Parham from 2017-08-28T11:50

Listen to the Interview for Product Managers and Innovators The topic of this episode is crisis management — meaning a crisis that threatens the reputation of a brand or product. When a crisis happ...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 138: The science behind success for product managers–with Eric Barker from 2017-08-21T11:50

Listen to the Interview for Product Managers and Innovators Much of the advice we’ve been told about being successful as a product manager and innovator is logical, earnest… and downright wrong. My...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 137: How product managers look&sound like leaders–with Tom Henschel from 2017-08-14T11:50

Listen to the Interview for Product Managers and Innovators Have you noticed leaders in your organization sound and look different from other employees? It’s not always true for all organizations, ...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 136: Improving organizations with Design Thinking and Positive Change Leadership–with Gene Beyt from 2017-08-07T11:50

Listen to the Interview for Product Managers and Innovators This is your home for making your move from product manager to Product Master so you can BEAT the competition. There are four levels, whi...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 135: The essential 4-step product innovation process based on Design Thinking–with Gordon Stannis from 2017-07-31T11:50

Listen to the Interview for Product Managers and Innovators   I love hearing how companies are creating successful products that provide customers value, which is the topic of this episode. Gordon ...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 134: 4 steps for building an innovation ecosystem- with Dave Oventhal, DBA from 2017-07-24T11:50

Listen to the Interview for Product Managers and Innovators My discussion is with Dave Oventhal, who has spent over twenty years in various product development and marketing positions, including pr...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 133: History as a tool for product managers&innovators–with Scott Bowden from 2017-07-17T11:50

I am a student of approaches for innovation – how ideas are conceived and turned into valuable products and services. However, my guest introduced me to a new line of thinking — an approach to inno...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 132: Integrating Lean Startup and Stage-Gate–with Mark Adkins from 2017-07-10T11:50

Lean Startup or Stage-Gate? More often organizations are not choosing one or the other but taking the “and” option and integrating both into their product processes.  The challenge is how to get th...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 131: Charting change for product managers-with Braden Kelley from 2017-07-03T11:50

As product managers and innovators we are often at the center of change because our work involves creating something new, which itself is change. Further, we need to persuade and influence others t...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 130: Avoiding product management dogma–with Chris Spagnuolo from 2017-06-26T11:50

  I met my guest at a Product Camp and learned that we shared a perspective about innovation and product management processes. He sums up this perspective as being “anti-dogma.” There is a good dea...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 129: How product managers can better work with Sales–with Keith Hawk from 2017-06-19T11:50

  In this episode, we are talking about sales people and how product managers can improve their work with sales people. For some product managers, sales professionals are a source of tension, maybe...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 128: Creating better product teams–with Nate Walkingshaw from 2017-06-12T11:50

  Back in episode 121 I had the pleasure of talking with Richard Banfield, one of three authors of the new book Product Leadership. Then, in episode 125 I spoke with Martin Eriksson, who also is a ...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 127: B2B product management–with Jeff Lash from 2017-06-05T11:50

  This is a listener suggested episode, which I love doing. I enjoy receiving requests from listeners asking for specific topics to explore. Several people have had questions about B2B product mana...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 126: Mapping innovation–with Greg Satell from 2017-05-29T11:50

  A brand new book for product managers and innovators hits physical and virtual shelves this week. It’s titled Mapping Innovation and my guest, Greg Satell, is the author. We talk about some of th...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 125: Product management communities of practice–with Martin Eriksson from 2017-05-22T11:50

  You are not alone as a product manager or innovator if you have had to explain your job to people you work with. It’s not uncommon. While your role is vital to the creation of successful products...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 124: Business design for product managers–with Jay Peters from 2017-05-15T11:50

Product managers and innovators want more influence in an organization so they can better create value for customers. Without influence, we can’t build support for our ideas and convince others to ...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 123: A product management view of Value Proposition Design–with Alex Osterwalder from 2017-05-08T11:50

  This interview is rather meta. It’s a discussion about a book; not about the book itself, but about the product management decisions for creating the book. This is the story of recognizing a prob...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 122: The elements of value for product managers–with Paul Jackson from 2017-05-01T11:50

Listen Now to the Interview   Ok, I admit it, value is my most overused word. It’s because I love the word. What do product managers and innovators create for customers? Value! How about organizati...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 121: How top product managers launch awesome products and build successful teams- with Richard Banfield from 2017-04-24T11:50

Listen to the Interview   As you know from my Product Mastery Roadmap, product masters are the product leaders who have influence throughout an organization to launch awesome products customers lov...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 120: Product development and management at Snap-on–with Ben Brenton, PhD from 2017-04-17T11:50

Listen to the Interview   I’ve had the pleasure of interviewing guests with incredible insights for us product managers and innovators and today’s guest cuts through a lot of noise and presents cle...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 119: The 17th Annual Product Management and Marketing Survey results–with Rebecca Kalogeris from 2017-04-10T11:50

Listen to the Interview   Are you like other product managers and innovators? Do you spend your time like most do? Are the challenges you encounter different from other product managers? These type...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 118: Tools for data-driven product management–with Shah Ahmed from 2017-04-03T11:50

Listen to the Interview   I call listeners to this podcast Everyday Innovators. That means something. We are wired in such a way that makes us curious about problems people have, but we don’t stop ...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 117: How Pitney Bowes built a Product Management Council–with Felicia Anderson from 2017-03-27T11:50

Listen to the Interview I took notice when Pitney Bowes created a Product Management Council, and I wanted to learn what they are doing with this council. Anytime an organization puts a focus on th...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 116: How to transition into product management–with Charles Du from 2017-03-20T11:50

Listen to the Interview One of the questions I am asked by listeners is how do you become a product manager. For example, Melissa emailed me and said: “I’d like to hear more about transitioning to ...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 115: 6 areas of expertise effective product managers need–with Steve Johnson from 2017-03-13T11:50

Listen to the Interview Product managers and product teams have the challenge of creating market-winning products — those are products that customers love and that create value for customers and th...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 114: New product managers share insights about the role and making the transition into product management–with 3 millennial product managers from 2017-03-06T12:50

Listen to the Interview This is the where product managers learn to be product masters. Product masters are the leaders of products in organizations and this episode is a very special one as I have...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 113: Innovation tools–with Evan Shellshear from 2017-02-27T12:50

Listen to the Interview A frequent question lately has been what tools are used by product managers and innovators. In this episode, we are addressing some tools for innovation. I’ll cover product ...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 112: Lean marketing for product managers–with Joe Dager from 2017-02-20T12:50

Lean concepts are being applied across organizations, but what about applying them to marketing? To explore how Lean benefits marketing, I talked with someone who has helped many organizations fuse...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 111: How SPICES help product managers build insanely great products–with David Fradin from 2017-02-13T12:50

Listen to the Interview A book caught my attention recently, and when I investigated the author, I was even more intrigued. The book is “Building Insanely Great Products,” written by David Fradin. ...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 110: How GE’s FirstBuild creates products–with Taylor Dawson from 2017-02-06T12:50

Listen to the Interview We have seen significant increases in large companies creating some type of innovation lab or starting a partnership with an innovation lab. One benefit is that the innovati...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 109: How product managers can design the organization they want–with John Latham, PhD from 2017-01-30T12:50

Product managers have unique experiences and competencies that equip them for senior leadership roles. Many CEOs come from a product management background, including the last 8 CEOs of Proctor&Gamb...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 108: Communicating design in product management–with Latif Nanji from 2017-01-23T12:50

Listen to the Interview The role of product management is encompassing more design and the need to integrate design capabilities into the product team. It is a topic that Latif Nanji is passionate ...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 107: Create group flow for radical innovation–with Laurie Buss from 2017-01-16T12:50

Listen to the Interview I’m very interested in how innovation can be made better and one category of tools is related to team performance – higher performing teams can create products that produce ...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 106: Jobs to be done–with Tony Ulwick from 2017-01-09T12:50

Listen to the Interview I have a returning guest, Tony Ulwick, who is sharing 6 tools from his new book, Jobs to Be Done: Theory to Practice. Tony is well known for the creation of Outcome Driven I...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 105: Highlights from valuable 2016 interviews with savvy product management insiders–with Chad McAllister, PhD from 2017-01-02T12:50

Welcome to the second anniversary of The Everyday Innovator™ — another 52 episodes of discussions with skilled product managers and savvy insiders. In this year in review I share highlights from se...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 104: Storytelling for innovation–with Michael Margolis from 2016-12-26T12:50

My guest today discusses another valuable topic related to the skills that all product managers need and that, according to a 2016 study, results in a 25% increase in pay. If you want to see the fu...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 103: How Karcher developed a new product that captured the market–with Bill Ott from 2016-12-19T12:50

Listen to the Interview This interview is a great discussion about a product story — from how the product concept was developed all the way through launch, including industry awards the product has...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 102: Executive coaching for product managers–with Evan Roth from 2016-12-12T12:50

I’ve been fortunate to have excellent mentors at different times during my career. I’ve seen an interesting trend in the last few years – the rise of the personal coach. This is a type of mentor. A...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 101: 9 traits of highly innovative people- with Tamara Kleinberg from 2016-12-05T12:50

Listen to the Interview I’m a big believer in people playing to their strengths, and this includes product team members and others involved in innovation. Not everyone has the same strengths – if w...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 100: Celebrating 100 episodes for product managers–with host Chad McAllister from 2016-11-28T12:50

Welcome to the 100th episode of The Everyday Innovator™ podcast. I have a little something different for this episode, being this is kind of a big milestone, the 100th episode. I don’t have a guest...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 099: Speaking with confidence and gravitas–with Caroline Goyder from 2016-11-24T00:52:22

Have you ever wondered why some people earn attention and respect when they speak and others don’t? According to my guest, the secret to their success can be summed up in one word: gravitas. With g...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 098: When product managers’good ideas are not enough-with Samuel Bacharach from 2016-11-24T00:49:39

I have a great guest for us to learn from – the author of a new book, The Agenda Mover: When Your Good Idea Is Not Enough. Doesn’t that sum up the challenge of being a product manager – when your g...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 097: How product managers pitch and sell ideas to managers–with Chris Westfall from 2016-11-24T00:07:33

The topic of this episode is another in a series of interviews I’m doing focused on the four skills that enable a 25% higher income for product managers and increasing their influence. The 4 skills...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 096: Conjoint analysis for product managers- with Brian Ottum, PhD from 2016-10-31T11:50

Listen to the Interview This episode is about market research – what’s in your toolbox for conducting consumer and market research? Does it include Conjoint Analysis? Well, if not, it will after yo...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 095: Product line roadmapping for product managers–with Paul O’Connor from 2016-10-24T11:50

Listen to the Interview The last episode was on the topic of product roadmaps and today we extend that topic by considering product line roadmaps – roadmaps for product lines and product families. ...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 094: Creating product roadmaps for product managers–with Jim Semick from 2016-10-17T11:50

Listen to the Interview I’ve had some requests from listeners to explore product roadmaps, so I had a discussion with Jim Semick. He is co-founder of ProductPlan, which creates roadmap software for...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 093: Identifying the ideal customer–with Tom Schwab from 2016-10-10T11:50

Listen to the Interview According to my guest, “Marketing at its heart is starting a conversation with someone who could be an ideal customer.” Of course, then my first question is how do we find t...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 092: Innovation mantras from R&D-with Dana A. Oliver from 2016-10-03T11:50

Listen to the Interview Research and development is tightly coupled with product management and innovation. To learn how an R&D person thinks about innovation, I talked with Dana A. Oliver, who has...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 091: How product managers can influence virtual teams–with Hassan Osman from 2016-09-26T11:55

Listen to the Interview This episode is about virtual teams. Many of us are part of virtual teams and we have felt the pain of virtual teams that don’t work well. Virtual teams are becoming more co...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 090: Agile product portfolio management- with Brent Barton from 2016-09-19T11:55

We have explored the topic of product portfolio management in previous episodes, but not from an Agile perspective. That is the topic for this episode – Agile portfolio management. Each week I talk...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 089: Intelligent disobedience for product managers-with Bob McGannon from 2016-09-12T11:55

Are there times that product managers need to be disobedient – not do what they were asked to do? To explore the topic I spoke with Bob McGannon who has great experience with this through the lens ...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 088: Product management for preparing the next generation of innovation leaders- with Youth Digital from 2016-09-05T11:55

My son got to meet his heroes. Not sports players, astronauts, or Marvel comics characters. He met the people behind Youth Digital, his favorite source for online tech courses. We traveled to their...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 087: Metrics and successful product management–with Saeed Khan from 2016-08-29T11:55

Listen to the Interview I enjoyed a wonderful conversation with Saeed Khan. He started the On Product Management blog and has been a career product manager, working in Toronto, Canada and Silicon V...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 086: Manufacturing serendipity, open innovation, and product management–with Kevin Stark, PhD from 2016-08-22T11:55

Listen to the Interview You’ve likely heard of the curse of knowledge or sometimes it is called the curse of the expert. It occurs when our knowledge leads us down predictable paths, likely not con...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 085: Managing product teams–with Todd Dewett, PhD from 2016-08-15T11:55

Listen to the Interview Product managers often work in diverse teams and need good team management skills to be successful. To explore managing teams, I invited a frequent keynote speaker and coach...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 084: Product portfolio management–with Carrie Nauyalis from 2016-08-08T11:55

Product portfolio management is concerned with selecting the right products to develop, making trade-off decisions, and generally maximizing the value of the product portfolio. It is an important a...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 083: Trend-driven innovation for product managers–with Max Luthy from 2016-08-01T11:55

Trends can be a product manager’s best friend. They can propel products, increasing adoption by customers, or if misread, they may have costly consequences of wasted resources, too much inventory, ...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 082: Design Thinking and Action Learning for product managers–with Chuck Appleby, PhD from 2016-07-25T11:55

Listen to the Interview Product management is about change – the change that creating new products involves. Along the way, product managers need to learn about customers and their needs, consider ...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 081: Innovation Wars&creating products customers want–with Scott Bales from 2016-07-18T11:55

Listen to the Interview How can product managers help their organizations become more innovative? That is the topic of this discussion with the author of Innovation Wars: Driving Successful Corpora...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 080: Innovate like a startup–with Michael Docherty from 2016-07-11T11:55

When established companies decide they need to be more innovative, they often talk in terms of acting more like a startup. But acting like a startup is much more challenging in reality, especially ...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 079: Cross the chasm using the target market model–with Chasm Institute’s Michael Eckhardt from 2016-07-04T11:55

I read Crossing the Chasm when it was published in 1991. The third edition was released last year, with updated examples of how companies successfully increased the market for their new products. T...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 078: Traditional vs Agile project management for product managers–with Chuck Cobb from 2016-06-27T11:55

Listen to the Interview Project management is an important tool for product managers and an area where we have choices. I often hear Agile practitioners talk about the evils of more planned methodo...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 077: Scaling lean product management–with Ash Maurya from 2016-06-20T11:55

Listen to the Interview I’m bringing back an incredible guest who I first interviewed way back in episode 10 – one of the first interviews I did. He wrote the step-by-step guide for implementing Le...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 076: Effectively pitching your ideas and influencing others–with Nancy Duarte from 2016-06-13T11:55

The 2016 Annual Product Management and Marketing Survey identified four skills that are responsible for a significant increase in personal income. Product managers that excel in these four areas ea...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 075: Building product lifecycle excellence–with Kimberly Wiefling from 2016-06-06T11:55

Listen to the Interview This episode is about the product lifecycle and developing products customers want. As the pressure to get products to market faster increases, little room is left for learn...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 074: Content Marketing for Product Managers – with Jerod Morris from 2016-05-30T11:55

Listen to the Interview

The topic for this episode is one I have wanted to explore for a long time – the connection between product management and content marketing. If you look at ...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 073: The pulse of product management and 4 skills that match a 25% increase in pay – with Rebecca Kalogeris from 2016-05-23T11:55

I have a great guest, Rebecca Kalogeris, to help us understand the pulse of product management. We discussed a number of factors, such as what department product management reports to in companies ...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 072: The 7Ps of successful consumer products – with designer and CEO Tracy Hazzard from 2016-05-16T11:55

My guest, Tracy Hazzard, is known as the “Product Whisperer.” She is CEO of industrial design firm Hazz Design and the co-designer of many consumer products you buy at retail stores eve...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 071: How product managers can conduct Voice of the Customer research- with Gerry Katz from 2016-05-09T11:55



This discussion is about Voice of the Customer (VOC). When it comes to VOC experts, there are only a handful of people that match the experience of my guest today, helping hundreds of co...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 070: Innovation and product management at Chick-fil-A – with Steve Nedvidek from 2016-05-02T11:55

I visited a few dozen Chick-fil-A restaurants across several states while I was on a year-long RV trip interviewing innovators. It was one of several restaurants I frequented. I was surprised and d...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 069: 4 reasons you should expand to an educational market- with Product Manager Bill Cullen from 2016-04-25T11:55

If you want your own BB-8 droid, you can buy one from Sphero, a company in Boulder, CO. BB-8 is the adorable droid in Star Wars, The Force Awakens. It is a round ball that rolls across the ground w...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 068: Making product concepts easy to understand- with Lee LeFever from 2016-04-18T11:55

Product managers must be effective communicators. We have ideas and product concepts to share, but the best idea will fall flat if not properly explained in terms our audience understands and appre...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 067: Master the product manager interview – with interviewing coach Charles Du from 2016-04-11T11:55

In this interview you are going to learn simple structures for answering product management interview questions. This is useful for anyone wanting to start a career in product management or making ...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 066: Conducting customer research – with co-founder Jane Boutelle from 2016-04-04T11:55

Need a better customer research approach? This is the interview to listen to. My guest has an impressive background in product management, having served in product manager roles at Apple, Intuit, a...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 065: Keeping innovation simple – with Brad Barbera from 2016-03-28T11:55

Just about every CEO talks about innovation but making it happen in their organizations is not easy. My guest agrees – stating that innovation is not easy, but it is simple. And, to show us how sim...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 064: Help your product team go fast using Lean Startup practices – with Tristan Kromer from 2016-03-21T11:55

Product managers and innovators are using Lean Startup practices to create products customers love. But, many product managers are still learning about the right ways to apply Lean Startup to their...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 063: Product management in large and small companies – with Ellen Chisa from 2016-03-14T11:55

Product management work changes from company to company and from one industry to the next. A key factor influencing the work is the size of the organization. Product managers at a large company lik...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 062: Stage-Gate, agile Stage-Gate, and innovation tools used by 80% of the Fortune 1000 – with Mitch Kemp of Stage-Gate International from 2016-03-07T12:55

One of the frequent topics I am asked about is processes for new product development. Sometimes the topic is approached from the perspective of an innovation framework, which includes how ideas are...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI061: Product managers are uniquely prepared to transform organizations for greater success – with John Latham, PhD from 2016-02-29T12:55

Most people, when asked, would share they want to work in a better organization. And, most organizational leaders would like to improve their company. How to accomplish both objectives is answered ...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 060: Design Thinking for greater innovation – with IBM Design Director Karel Vredenburg from 2016-02-22T12:55

I expect you’ll enjoy this wonderful discussion with the world-wide director of design at IBM, Karel Vredenburg. In this role, he leads design efforts, applying Design Thinking. He also conducts or...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 059: Leading product teams and scaling a business- with Mike Paschal, Product EVP from 2016-02-15T12:55

Leading engineering teams from a strategic perspective of creating competitive products can be the source of a company’s growth. I interviewed Mike Paschal to explore this dimension of product deve...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 058: How to 5X your product management career- with Allan Neil & Chad McAllister, PhD from 2016-02-08T12:55

I have a special guest today from the Great White North. It is cold at home in Colorado as I write this, but it was much colder at Allan Neil’s home in Toronto, Canada. Allan is a fellow product ma...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 057: Applying the Jobs-to-be-Done Framework – with Chris Spiek from 2016-02-01T12:55

The Lean Startup approach has brought a lot of visibility to the importance of getting out of your office and interacting with actual customers. And you do that so you can understand the details of...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 056: 5 steps to becoming an innovative company – with innovation VP Michael Wynblatt from 2016-01-25T12:55

Most companies talk about wanting to be more innovative, but few take the steps needed. In this discussion, I discovered the five steps organizations can take to be more innovative, from someone wh...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 055: Solving challenges organizations create with product management and innovation – with Rich Mironov from 2016-01-18T12:55

Rich Mironov is a legend in the world of product management. He is the founder of Product Camp, a collaborative unconference for product managers and marketers that has spread across the world. He ...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 054: 5 Steps for selecting the best product ideas – with SVP Peter Duggan from 2016-01-11T12:55:32

The discussion with my guest is about selecting ideas to be developed into products. Many organizations encourage employees, partners, customers, and other stakeholders to provide ideas for product...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 053: The 26 Most Important Concepts for Product Managers and Innovators – with Chad McAllister, PhD from 2016-01-04T12:55

Welcome to the one year anniversary of this podcast. I’m excited to review the key concepts I found most useful for product managers and innovators from the last 52 episodes. I heard Tim Ferr...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 052: The Simple Approach for all Product Managers and Innovators to be Effective Communicators – with Curtis Fletcher from 2015-12-28T12:55:11

Great product managers must interact with people across the organization and possess the ability to influence stakeholders at all levels, including the very top of the company. Further, they are sk...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 051: Creating Strategic Narratives and Imagineering Your Innovation Process – with Joe Tankersley from 2015-12-21T12:55:21

I learned what a Walt Disney Imagineer was when my kids started watching the Disney Imagineering videos about science and engineering. Imagineers are known as the dreamers, doers, and the mastermin...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 050: Use design heuristics to improve idea generation – with Seda Yilmaz, PhD from 2015-12-14T12:55:10



I’ve been highlighting aspects of Design Thinking in several episodes and I continue with this episode that considers how idea generation can be improved using design heuristics. I...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 049: The right and wrong way to use a business case – with Steven Haines from 2015-12-07T12:55

Several years ago I was part of a group of product management professionals and we all felt that our profession lacked a good how-to guide that product managers could use. We considered writing one...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 048: Guiding Innovation at IBM and other Large Organizations – with CINO Linda Bernardi from 2015-11-30T12:55

If you have wondered what it means to do innovation at a large company, you are in the right place. I had the pleasure of interviewing Linda Bernardi, IBM’s Chief Innovation Officer responsib...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 047: Lessons from Design Thinking for Using Design in the FFE – with Giulia Calabretta, PhD. from 2015-11-23T12:55

I am doing another interview in my Design Thinking series and the topic of this episode is the impact of moving design principles into what is commonly called the Fuzzy Front End (FFE). I personall...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 046: Building a Global Innovation Capability at a Large Enterprise – with Caterpillar Director of Innovation Ken Gray from 2015-11-16T12:55



When it comes to innovation, there are significant distinctions between startups and large enterprises. Startups have the advantage of agility and ability to rapidly change directions be...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 045: Understand What Customers Need Before Developing a Product – with Tony Ulwick from 2015-11-09T12:55

In this episode I’m talking with the creator of an entire category of product innovation – one that significantly changed how I think about the process of innovation. Clayton Christense...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 044: The 2015 Challenges in Product Management Findings – with Brian Lawley from 2015-11-02T11:55



Brian Lawley is the CEO and Founder of the 280 Group, a company that provides product management and product marketing solutions. Brian has a long history in product management, includin...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 043: Metrics for New Product Development – with Allan Anderson, PhD from 2015-10-26T11:55



My guest is Allan Anderson. He is a keynote speaker at the 2015 Product Innovation Management conference. For the past 20+ years he has been refining his skills in product development an...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 042: Applying User Experience Creates Products with High Value – with Larry Marine from 2015-10-19T11:55

There is a great TED talk by Steven Johnson titled “Where Good Ideas Come From....

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI041: Using Story & Prototyping in a Design Thinking Framework – with Designer Mark Zeh from 2015-10-12T11:55

Mark Zeh was already developing products using a methodology that was very similar to what IDEO was doing when he joined them. The approach has since been coined Design Thinking. He views the use o...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 040: How LEGO is Using Customer Communities for Product Innovation – with Marc-Andre Bazergui from 2015-10-05T11:55

Back in episode 25 I told you about a unique experience I h...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 039: What Product Managers Need to Know about IP Protection – with Dan Brean from 2015-09-28T11:55

Patents, trademarks, and copyrights make my head spin. But, any good product manager or innovator needs to consider the intellectual property issues when developing a product. Consequently, I asked...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 038: Product Managers Take Note…Changing a Culture for Innovation – with Poet Michael Graber from 2015-09-21T11:55

I met my guest at Innovation Excellence, the online home of the global innovation community, where we both contribute innovation insights regularly. Truth be told, I was giving in to my vanity and ...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 037: Using Games to Help Your Group Create Amazing Products – with Luke Hohmann from 2015-09-14T11:55

Luke Hohmann was recommended by the VP of Global Innovation of the RELX Group, Jeff Honious, who was my guest in episode 28. Consequently, I knew I had to interview Luke to learn about his tools fo...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 036: Product Development Lessons for New and Experienced Software Product Managers – with Senior VP Jeremy Dillingham from 2015-09-07T11:55



Jeremy Dillingham has a long list of skills and experiences as a seasoned product manager, including leading teams, roadmap planning, portfolio management, Lean Startup, Customer Discove...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 035: AIPMM is the Professional Association for Product Managers – with Therese Padilla from 2015-08-31T11:55

Professional associations provide value to career development. The first professional association I was involved in was the Project Management Institute, and I eventually became certified as a Proj...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 034: 6 Processes for Generating Ideas for Radical Innovations-with Michal Herzenstein from 2015-08-24T11:55

I am continuing my series on Design Thinking and talking with Michal Herzenstein, who contributed to writing “Optimal Design for Radically New Products” in the PDMA Essentials book titl...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 033: Fostering Innovation via a Startup-With Tim Bates from 2015-08-17T11:55

Tim Bates has been taking things apart, fixing them, and building products since he was a kid. He has also been a product creator, founder, and CEO and more recently, an interim executive for hire ...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 032: Creating a Corporate Culture for Design Thinking-with Nathan Rosenberg from 2015-08-10T13:55

Nathan Rosenberg is the person who executives turn to for advice. He has worked with more than 100 of the 1000 largest companies in the world and has been founder or CEO of 5 companies. As an examp...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 031: 4th Annual Study of Product Team Performance – with Greg Geracie from 2015-08-03T13:55

I am bringing back my guest from episode 17, which was about creating the ProdBOK – The Guide to the Product Management and Marketing Body of Knowledge and how Greg Geracie led that effort. I...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 030: How Product Managers Create Products that Hook Customers–with Nir Eyal from 2015-07-27T13:55

The guest for this interview came from the recommendation of a listener. Thank you! Keep the quality recommendations coming.

Nir Eyal has been a startup co-founder, a CEO, and now helps p...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 029: Reflections on Being a Serial Innovator in a Large Organization–with Steve Pierz at Caterpillar from 2015-07-20T13:55

I recently visited Peoria, Illinois, the global headquarters of Caterpillar. Caterpillar is the world’s leading manufacturer of construction and mining equipment, diesel and natural gas engin...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 028: Creating an Innovation Group in a Large Organization–with VP of Innovation Jeff Honious from 2015-07-13T13:55

Jeff Honious is the VP of Innovation at RELX Group, which you may know as Reed Elsevier, a multi-billion dollar international publishing and information company. To provide some context for this, t...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 027: If You are a Product Manager, You Need to Know about PDMA–with Charlie Noble from 2015-07-06T13:55

I have the pleasure of interviewing people in all types of roles that can help product managers, developers and innovators. And today I get to bring you a discussion with the Chairman of the Produc...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 026: How to Design Meaningful Products by Focusing on User Experience – with Mark Capper from 2015-06-29T13:55

If you have listened to other episodes of this podcast, you likely have heard me say that the challenges with product management and creating products customers love is not actually development ...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 025: Enabling Future Innovation Leaders from 2015-06-22T13:55

This episode is different from others and well worth listening to.  It is the story about the class I helped to organize for eight students who were 9-12 years of age. As I normally teach universit...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 024: How to Create an Innovation Culture – with Braden Kelley from 2015-06-15T13:55

If you are involved in product innovation, you likely already know about the website Innovation Excellence, home of the global innovation community that provides connection and conversation among i...

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Product Mastery Now for Product Managers, Innovators, and Leaders
TEI 023: How Lead Users Guide Product Management at a Golf Training Device Company – with CEO Sam Froggatte from 2015-06-08T13:55

Sam Froggatte is a golf gadget guru! He is the CEO of EyeLine Golf, a company that specializes in creating and selling training aids for anyone to improve their golf play. Their training products a...

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