453: Creating an effective and motivating product strategy–with Bob Caporale - a podcast by Chad McAllister, PhD - Helping Product Managers become Product Masters

A four-layer framework to create a winning product strategy Today we are talking about creating product strategy. Our guest is Bob Caporale. Bob is the author of the book Creative Strategy Generation. He is a strategic practitioner, having spent 20 years leading product, marketing, and business functions for large international corporations. I first heard of […]

Further episodes of Product Mastery Now for Product Managers, Innovators, and Leaders

Further podcasts by Chad McAllister, PhD - Helping Product Managers become Product Masters

Website of Chad McAllister, PhD - Helping Product Managers become Product Masters