Being a fan on the board: Dave Matthews Jones, Cambridge Utd FC - a podcast by Fan Insights

Episode 38 of the Fan Engagement Pod is a chat with Cambridge United Director, Dave Matthews Jones. Dave is the director elected by fans, via the Cambridge United supporters’ trust, Cambridge Fans United. He’s learned to accept the realities of the game and not let them get to him too much!

This was recorded in late May 2020, towards the end of the first nationwide lockdown. 

The role Dave holds has existed since 2004, coming from a crisis that saw the Trust lead a campaign to raise £100,000 to save the club, with a director in exchange for their efforts Since the role was created, they have repeatedly played a critical role in good times and bad, and even though the club’s shares are now all owned by Chairman Paul Barry, the Trust retains their role through an article in the company rules.

This episode brings to life some of the things that The FA’s Andy Ambler said about the value of having a fan on the board, and we talk about how critical the role is to Fan Engagement at the club, the listening he does amongst the fanbase, the practicalities of the role, and balancing the duties with the legal requirements.

Don’t forget we’ve got loads of other episodes, including Episode Three of Bas Chat is now out, and we take a look at the known unknown of what happens after Covid and the return of fans to stadiums, whether brands will pull back, season ticket ‘no-shows’, and why we both think that in rebuilding a commercially viable club, dialogue will matter more. The next episode, Episode 4, will be back to the regular date of the last Thursday of the month. Listen via the usual channels. Search Fan Engagement Pod.

You can join the Fan Engagement Network at faninsights.co.uk/network/join

Support this show http://supporter.acast.com/fan-engagement-pod.

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