Cheltenham Town: Has Covid transformed engagement - a podcast by Fan Insights

Episode 36 of the Fan Engagement Pod is a chat with Cheltenham Town Media Manager, Richard Joyce and Associate Director Murry Toms.

Like many clubs of their size and level, they don’t have teams of people working on communications & engagement. Richard works across the piece, whilst Murry provides support on a practical and strategic level for Richard’s work. 

This interview provides a really good window into Fan Engagement & communication with fans at a club of their size, how important unpaid support from directors often is, and how fan involvement in ownership impacts the culture. We also get a good idea of what it’s been like during Covid and how it’s been communicating with fans at a distance. Murry’s dayjob is as campaigns director at Crowdfunder, whilst Richard was formerly at Forest Green Rovers.

Don’t forget we’ve got loads of other episodes. Episode Three of Bas Chat is now out, and we take a look at the known unknown of what happens after Covid and the return of fans to stadiums, whether brands will pull back, season ticket ‘no-shows’, and why we both think that in rebuilding a commercially viable club, dialogue will matter more. The next episode, Episode 4, will be back to the regular date of the last Thursday of the month. Listen via the usual channels. Search Fan Engagement Pod.

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