Le Golf National's Chris Addison - loyalty & other leisure pursuits - a podcast by Fan Insights

Episode 39 of the Fan Engagement Pod is a chat with Christopher Addison from Le Golf National in Paris, where he holds a customer experience and marketing role. He has also studied sport and management both at the renowned Stirling University, and at Dundee, where he did a Masters. 

This was recorded in Summer 2020, not long after the first nationwide lockdowns finished both at home and abroad. 

Although he’s done some football related work with Mark Bradley at the Fan Experience Company, our chat centred on Golf and the lessons that football can learn from the relationship between golf club members and clubs - and there are many, particularly around loyalty, and the challenge faced in attracting new participants in the face of other leisure pursuits.

Don’t forget we’ve got loads of other episodes. Episode Four of Bas Chat is now out, where we look at the value of Fan Engagement when you get that approach from a tech company, why clubs value sponsorships & partnerships as they do and whether leagues should be providing more help to clubs to build their Fan Engagement strategy, so clubs can focus on building resilient and successful sports businesses. Listen via the usual channels. Search Fan Engagement Pod.

And don’t forget: Fan Insights will soon become Think Fan Engagement. Keep an ear out for more. 

You can join the Fan Engagement Network at faninsights.co.uk/network/join

Support this show http://supporter.acast.com/fan-engagement-pod.

---

See acast.com/privacy for privacy and opt-out information.

Further episodes of The Fan Engagement Pod

Further podcasts by Fan Insights

Website of Fan Insights