Lincoln City Chairman Clive Nates - a podcast by Fan Insights

from 2020-06-30T11:05:48

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Our guest in Episode Four, is Clive Nates. Lincoln City Chair Clive Nates joined the board in February 2016 and was elected Chairman in June 2018. Through Sportvest Capital LLP, a vehicle Clive formed with Sean Melnick and Aschley Mendelowitz to specifically invest in Lincoln City Holdings, they effectively hold the largest interest in the club.


Although Clive has lived in South Africa all his life he has been a keen follower of English football from a child and in particular a passionate fan of Everton since the late 1960’s. It was through an alliance between Everton and Lincoln City in 2002 that Clive began following the Imps.


The arrival of Clive and his colleagues has seen a huge turnaround in fortunes, with financial investment in key areas, but crucially, with Fan Engagement at the very centre of everything the club does. As a result, Lincoln City finished sixth in the inaugural Fan Engagement Index, and have continued to engage and consult throughout the Covid-19 pandemic, during which this interview took place.


He talks about how his methodical nature has helped the club develop, how online can be a gateway to good conversations and ultimately, good ideas - from fans too.


Key Insights from Episode Three

  1. Trust your fans: they can be the source of intelligent ideas and valuable insight
  2. Use social media, but don't get caught up in flame-wars, or be antagonised by trolling
  3. Ensure your senior management & leadership buy into Fan Engagement from the start: they can be the difference between success like Lincoln City's, or fleeting success and financial failure


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