Listening to fans online - Scott Goodacre - a podcast by Fan Insights

Scott Goodacre runs The Online Rule, which publishes The State of Football Social Media (new edition out now), which examines the use of social media by football clubs globally, and thought to be 'the biggest survey of football social media staff in the world' (but he adds that if it's not, he's going to claim it is until someone tells him otherwise!) Whatever it is, it's a really important contribution to understanding how clubs use technology and social media to listen - or not. His work has overlaps with the Fan Engagement Index's measurement of Twitter as a listening channel.

We chat about listening, not broadcasting, why content isn't king, and why clubs need to stop reaching for the post scheduler!

You can find the State of Football Social Media results and more on the work of The Online Rule, at https://theonlinerule.com

Scott also runs a digital marketing agency, Scott Digital.

Don’t forget you can find out how your club did at https://fanengagement.net where you can also register to access the Fan Engagement Hub, where you can find more detailed data and case studies from the 2019/2020 Index.

Support this show http://supporter.acast.com/fan-engagement-pod.

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Further episodes of The Fan Engagement Pod

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