No nonsense Fan Engagement with Julian Tagg, President, Exeter City FC - a podcast by Fan Insights

Episode 22 of the Fan Engagement Pod is with Julian Tagg, Club President and Director of External Affairs at Exeter City FC - the club that finished top of the first Fan Engagement Index in 2019. The 2020 edition will be out in the next couple of months.

He talks about the challenge of operating what are in effect several businesses in one, resilience, whilst keeping fans involved and committed. Although their fan-ownership model is of course critical to their culture, they do I think they share similar characteristics with other clubs like Norwich City, because of their culture of Fan Engagement and involvement in decision making, something that has been as critical in keeping the show on the road during some quite difficult times. 

I had a lot of fun recording this, as we really dug into the way that Exeter do things. Fan-owned since 2003, in my view they have  avoided a lot of the pitfalls of other fan-owned clubs, and learned a huge amount from their own mistakes - and those of other clubs - and grown up as a result. They project a sense of confidence, determination, but with modesty. I think all clubs, from Premier League or National League, could do a lot worse than spend time talking to them.

Julian’s a hugely impressive character, and his expertise in Sports Psychology has undoubtedly played a big part in what he does and how he approaches things - particularly relationships with fans. He’s held the roles of Chairman and CEO, as well as his current role.

Don’t forget you can join the Fan Engagement Network at faninsights.co.uk/network/join We’re introducing some exclusive member services soon.

Episode Links: Fan Engagement during Covid19

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