Part 2: Digital Fan Engagement & more with Mario Leo, CEO, Result Sports - a podcast by Fan Insights

Episode Seventeen of the Fan Engagement Pod is in two parts, and is a conversation with Mario Leo, CEO of Result Sports, a Platform for Digital Media in Sports. He’s also a UEFA Grow Mentor, and a director of Digital Sports Africa and a University lecturer. 

 

He’s one of the leading experts in digital sports communication, but he’s undoubtedly a leading expert in communications full-stop.

This is part two, which looks at:

 

• How CEOs/senior business managers need to be more on top of what those running social accounts are doing
• How buying cycles are shrinking, including how weather apps mean people from buying tickets.
• How clubs who aren’t listening and engaging online can’t communicate with fans about ticket availability effectively
• How clubs change from content-pushing to integrating digital as part of the business model
• How Stevenage’s sponsorship by Burger King contains both threat and opportunity
• And Mario’s book, Kaufen si Ronaldo, which is being published shortly in English 

You can join the Fan Engagement Network at faninsights.co.uk/network/join We’re launching some exciting new services for members only soon, so join up.

Episode Links: https://result-sports.com

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